Is this the reason why Sultan has not crossed the 300 crore mark?

By now, everyone in the trade knows Salman Khan’s 2016 Eid release ‘Sultan’ has crossed the 300 crore at the domestic box office. However, like YRF-Salman’s previous film ‘Ek Tha Tiger’ in 2012, ‘Sultan’ too could finish just a few lakhs below the 300 crore mark.

While we do not want to get into details, DNA India quotes a source as saying “Their deal (between Salman and YRF) is such that if the film crosses the 300 (crore) figure Salman would get a big chunk of partnership. When Adi (Aditya Chopra) approached Salman for Sultan, the star was quite clear he wanted the same deal as Aamir Khan (Dhoom 3) and Shah Rukh Khan (Fan) got — a 80-20 profit-sharing ration. Adi had agreed because top stars like Aamir, SRK and Salman, rake in the big bucks. But showing lower figures means lesser profits for Salman. For Ek Tha Tiger, too, YRF stopped at the Rs 199.6 crore mark when everyone in the trade knew it had crossed the Rs 200 crore mark”

While it’s a known fact that trade websites are making it ‘touch-and-go’ kind of situation to sustain the traffic of their website (more so since the final collections can never be accurately estimated every morning), Yash Raj Films could (as per DNA source) stand to benefit if Sultan just falls short of the 300 crore mark.

Sultan has collected Rs 297.56 crore in 28 days at the domestic box office. The film is likely to finish its 4th week with net box office collections of 298 crore.

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93 Comments

  • Its not about the few crs its abt a landmark. There are contracts that state that if a film crosses a certain figure the sharing percentage changes. Its similar to what footballers do. @ Navin

  • Collection is always manuculated..
    Always a Star movies get 200cr to 300cr range..
    But others get below 100cr..

  • Completely agree wid mms dhoni.. Right indicine shld take care of all dees thing being a reputed site.we trust u so pliz be prepared for next tym.

  • oh cmon….salman isnt a kid that you can fudge figures and he wouldn’t know!

    and its not as if that other trade websites like BOI are reporting that the film has crossed 300 cr!

    infact its good to see no over reporting in the case of SULTAN!

  • @Aunt 1:44 pm : Oldie, that’s what I pointed out. They are trade website and thus, they should better stick to ‘authentic’ trade reports.
    Speculating about the opening day manipulation of HNY or justifying ‘why Sultan didn’t cross 300cr’ is not their job.
    In one of QnA sessions, they made an absurd remark about the footfalls of HNY too.
    My suggestion to them is, if their sources are so strong and authentic, they should manually collect the data from each center and publish (just like what BOI does). But if they include official collections into their analysis, there is no place for ‘ifs’ and ‘buts’ but they should firmly stick to the official data.

    As far as my interests are concerned, I am more interested in articles like “Verdict delayed in Salman case”, “Salman Khan reached the court”, “Salman Khan was seen accompanied with couple of black bucks”, “Salman was seen taking a test drive on newly invented ‘Driver-less’ car” etc.
    Understood you fragile skeleton?

  • what is this ??? is it a joke? for example 20% of 100rs is equal to 20rs and 20% of 99rs is equal to 19.80rs so for just 0.20paisa a well established production house say lie??? what’s wrOng with media ???

    sometimes people said that producer figure always high from trade means manuplation ??? oh really than who pay extra tax?? why they do that why they pay extra ??

    there is nothing it’s Salman fan who first want to first day 50cr but failed big time now again when Sultan crawling to reach 300cr mark people like indicine and some salman fan who quotes that Strom in 5days did over 200cr now it cross 300cr in some days but what after 5 days honey moon period it perform like a avg grosser still near about one month to go it not touch 300cr hopefully soon it will achieve it but what is worst thing is over hyped reporting from first day i continusly said that indicine doing extra chamchagiri when a movie like hny open well and did over 200cr than illogical fans of bhaai spread negativity and indicine never publish an article abut that in case of manuplation it’s producer who has to pay more tax

    now at the time of fan ,dhoom3 no one blame yrf may be fan earn over 120cr or dhoom3 earn over 300cr but we all know how salman fans are for srk movie producer show over collection and for there so called megastar salman producer show under collection this types of rumours only came with salman movie bcoz everyone know how intelligent are bhaai,’s fan

    @indicine hatsoff for still doing as a pr work of salman now at this time rumour in favour of bhaai also find place on indicine what the hell is this try to maintain your diginity

  • dhoom 3 producer figure was more than trade figure…. but sultan producer fig was less than trade fig… yrf are cheating

  • For Ek Tha Tiger, too, YRF stopped at the Rs 199.6 crore mark when everyone in the trade knew it had crossed the Rs 200 crore mark”

    LOl what nonsense is this? The trade figures of Ek Tha Tiger is 185.5 scores. BOI has given the final collection like this.

  • The breakdown in collections of the Sultan, Bajrangi Bhaijaan and PK ara as follows. The Sultan figures are estimated on the theory thats its final business will be 300 crore nett. Sultan has paid the most entertainment tax in the history of Hindi cinema beating the amount PK paid.
    Sultan
    Nett Collection – 3,00,00,00,000
    Entertainment Tax – 1,19,50,00,000
    Gross Collections – 4,19,50,00,000

    Bajrangi Bhaijaan
    Nett Collection – 3,15,49,00,000
    Entertainment Tax – 1,06,64,00,000
    Gross Collections – 4,22,13,00,000

    PK
    Nett Collection – 3,37,72,00,000
    Entertainment Tax – 1,11,02,00,000
    Gross Collections – 4,48,74,00,000
    There should be a new tax system coming into place possibly late next year when there is one tax rate across India and it will be possibly work out 50% lower for Hindi films. This will mean many records tumbling in terms of nett collections as they will form a bigger chunk of the gross collections then they do at the present moment.

  • indicine you are doing PR job for these actors…..may be sultan collections are deflated but how can they fool star like salman….if certain amount is due then….salman will definitely get…u deflate or inflate….u can hide those figures from general public not from star…..

  • Adi thinks srk traps by his cunning mind no way first u r the child of yash ji and secondly srk and salman are friends thts the reason he got succeed in postpone raees.anyways mr adi dnt ever mess with khans take out khandaan out of urr banner and then evaluate your progress u will be ashamed

  • Absolutely bullshit article by DNA to empathize Sallu fans.

    Acc. to trade ETT did 187crs and they say,it did 200crs acc. to trade.DNA is surely out of mind.

    Plus,would’nt YRF be happy if Sultan does 300crs? It will be there first film to cross 300crs,production house gets lauded for that.And keeping in mind,that reaching 300crs is a daunting task and there is no other big YRF film in near future which can do this kind of business,would they still not let it cross 300crs?? Kudos to YRF for giving genuine collections.

  • Ha ha ha ha lallu fans are using boi.com and producer figure according to their own desire whenever required by thinking WE SRKIAN’S as fool.

    WE too will do the same.

    @THE PHENOM ,agreed with you fully bro.

    @Arjun youngistaan fan,exactly.

    @Xzone,exactly bro @indicine is taking too much tension for lallu’s career.t hat means FAN also crossed 100CR,WHO KNOWS?????,rofl.

    Because they know with out any one’s help lallu can surpass 300cr,now may be through this rumour people will be forced to believe phultan crossed 300cr just like how they forced everyone to believe phultan as atbb while phultan will be given as a bb according to boi.com.cospiracy is going on against KING KHAN everywhere and unnecessarily support is going on for lallu even after getting all advantages.becaise this aukatless recordless lallu will retire soon.

    And ADIJI too played a beautiful role to make loss of FAN and emotionally convinced KING KHAN and got the EID bheek.But WE ARE THE SRKIAN’S,WE know everything what is happening around,so as KING KHAN too knew all the tactics.now KING KHAN will destroy everything next year long with WE SRKIANS.this will what exactly gonna happen next year.

  • Good excuse by Indicine to show people that Sultan would have crossed 300 crores, @indicine could you provide us some proof from YRF.

  • I have been saying this from day one. YRF SRK KE CHAMCHE!! F them i hope he never works with them again!!!

  • Well, Salman may know it better. If it is true, I don’t want him to ever work with them.
    In both times, Salman gave YRF biggest grossers. But they backstabbed.

  • dhoom 3 producer figure was more than trade figure but sultan producer fig was less than trade figure why why why shame on YFR

  • @XZone, at the time of D3, the highest realistic target for the BO collections was 250 Crores, not 300 Crores. So, the deal with Aamir might have been done on that basis.

    But since D3 comfortably crossed 250 Crores, no room left for them to lower any figures.

    Just my opinion!

  • I want to say just 1thing. When everyone is inflating collections by 20-30cr example being hny krishh 3 and even to an extent D3, then I have just one question that how honest have yrf become that they don’t care about landmarks like 200cr and 300cr even if the movies finish at 199.66 for ett or in this case maybe a similar figure like 299.66cr. If yrf has become so honest there should be a separate honesty award which should be awarded to yrf each year. Though jthj official was 122 when boi gave only 102. Their honesty slept back then but in Salman movies they become the biggest sadhus in town whose collection goes even below boi which is historic i must say..
    We should either worship them for their so called honesty or we should expect that one of the most dirtiest game ever is being played on Salman. It can be considered a coincidence once but exactly the same occurrence twice with the same production smacks of malice and conspiracy.

  • @Babaji, I am not saying the DNA report is exactly true. It could be true or false.

    But when you see from the business perspective, it is ”Crores of Money Vs Short Fame (300 Crore Club)” for YRF. Any business company or person would prefer the former option over the latter.

    So, no need to be hyper about it and easily dismiss the DNA report as false.

  • So, isn’t it time to add the 200+ cr to ETT name? Though some miffed fans will never agree that it was Salman that first broke the 202cr record of 3i……..ETT had the highest occupancy of all the movies released during the last few years, before D3 & BB and yet it failed, is something of a mystery.

    Anyways, Salman fans don’t need confirmation of 200 or 300 cr…….it is how many went to see his movies, and his movies has more footfalls than all others…….so rival fans can keep adding few crores to get some magical figure that will flash day night on media channels, and be happy with their fake stardom, while Salman and his fans are only concerned about viewing the movies.

    This is the reason when a star like Shahid Kapoor said that while other stars inflate their collections, it is only Salman’s movie that is actually running full house in theatres.

  • SRK and AKKI fans are getting butthurt. You can talk all shit you want, your star will remain irrelevant like always. YRF cut the opening collection by a huge margin when every trade was saying 100% 40cr. @baba ji ka ullu ETT did 199,9cr in domestic market wtf are you talking about?? And did you even read the article it says that if Sultan earns 300cr then huge of that chunk will go to salman. With 297cr it is more profitable than if it gets 300cr.

  • shame on YRF only Salman’s movie that is actually running full house in theatres Salman fans don’t Need Confirmation of 200 or 300 cr Shame on YFR

  • yrf is looser..they r hiding real figures to have a large share.yes i totaly agree….yrf has changed the totatal figures …they r hiding the real figures in order to have large share from salman khan…..they r greedy ….. #shame on u yrf sultan has crossed 300 crores a long time ago but they r hiding it..bloody loosers

  • @jc ok. I will now claim that yjhd broke 3 idiots record but trade and industry underreported it to 188cr for saving the face of superstars. Also bombay velvet did 100cr. Besharam day 1 was 50cr. It broke all records. .!!!

    Buhahaha . Sallu fans u r so cute.

  • @indicine
    Waa kya rite time pe article post kiya hein..lagta hein aap salman ke fans ho…aur BEHKAVE mein akar YRF ko dosh de rahein ho…hats off
    Bhik mang rahein hein 300cr ke liye aur wo bhi 1cr ki..Waa
    Kya stardom hein….salman fan and this bhai are too much…inko sirf inke hisab se collection chahiye.. Dusare ke hein to calculator aur bhai bada dilwala par PRDP ka real collection 180cr wo koi nahi dekhega tab kaha gaye the indicine wale collection badane par.. Tabhi to article nahi dala that hats off indicine

  • How can yrf ? I mean ye aisa kese kr skte hai jo Salman yrf ko biggest blockbusters de raha hai uske sath cheating :/

  • @prashya,salman’s calculator will again start during tubelight time.but during working with YRF,salman:s fake collections always trapped as boi.com also couldn’t help because of YRF always thrashed fake collections of salman calculator,rofl.

    Ii think Harshali Malhotra’s BB also didn’t crossed 300cr ,it’s a fake collections today it’s proved.salman is doing huge manipulation.ha ha ha ha sahi kaha bhai bheek maang raha hain bheekariyon ka star 300CR ke liye with even solo release with highest holidays and free run,rofl.itne mein toh MEGASTAR KING SRK,Aamir Sir ke 400CR de dete,rofl.but recordless aukatless talentless non actor is a big shame to this industry,rofl.

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