Is this the reason why Sultan has not crossed the 300 crore mark?

By now, everyone in the trade knows Salman Khan’s 2016 Eid release ‘Sultan’ has crossed the 300 crore at the domestic box office. However, like YRF-Salman’s previous film ‘Ek Tha Tiger’ in 2012, ‘Sultan’ too could finish just a few lakhs below the 300 crore mark.

While we do not want to get into details, DNA India quotes a source as saying “Their deal (between Salman and YRF) is such that if the film crosses the 300 (crore) figure Salman would get a big chunk of partnership. When Adi (Aditya Chopra) approached Salman for Sultan, the star was quite clear he wanted the same deal as Aamir Khan (Dhoom 3) and Shah Rukh Khan (Fan) got — a 80-20 profit-sharing ration. Adi had agreed because top stars like Aamir, SRK and Salman, rake in the big bucks. But showing lower figures means lesser profits for Salman. For Ek Tha Tiger, too, YRF stopped at the Rs 199.6 crore mark when everyone in the trade knew it had crossed the Rs 200 crore mark”

While it’s a known fact that trade websites are making it ‘touch-and-go’ kind of situation to sustain the traffic of their website (more so since the final collections can never be accurately estimated every morning), Yash Raj Films could (as per DNA source) stand to benefit if Sultan just falls short of the 300 crore mark.

Sultan has collected Rs 297.56 crore in 28 days at the domestic box office. The film is likely to finish its 4th week with net box office collections of 298 crore.

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93 Comments

  • according to indicine & lalu fans logic yrf had to give BOI figure 187cr at the time of ett realised so they can save better chunk 1cr kam se kitana bachaya hoga in logo nae lol..

    it’s means srk was the first person to cross 100cr mark with rab nae bna di jodi bcoz it was produce by same yrf banner

    it’s means fan was also collected over 100cr

    it’s means jab tak hai jaan also collected over 150cr despite of clash

    it’s means they reduce over 100-200cr from all blockbusters movies of srk :(

    means ddlg also broken hahk record way earlier but for saving tax they under repoted the collection :(

    means bechare indicine ko phir se 1990-99 decade ki ratting nikalni pdegi :( lol…. roalf..

    now salu fans are going to huge trouble that now whom they choose occasionally papa BOI or other trade side jindgiwA lul ho gyi sasura

    but i have a doubt blockbuster veer ka collection kyu kam dikhaya ushme toh paise pahle hi salu nae le liye thye or na hi yrf nae produce ki?? sayad ek mahan writer salman ko dabane ki koshish thi bechare bhaai jaan ke sath hi aisa kyu hota hai haha…

  • @Indicine, how many times will u defend Salman, huh?
    1. You include Kuch Kuch hota hai in his film power to make him top in 90s.
    2. Acc to Bhaitards, SRK producers increase figures while Bhai producers decrease it

  • Bhaitards first include kuch kuch hota hai in Salman’s film and inflate figures to make him ahead of SRK in 90s.
    Now they are trending #YRFstopReducingSultanFigure and Boycott Befikre, Raid Aaditya Chopra stuff
    Carry on Rickshawals, whole world should know how idiots are living
    @Indicine
    Even in 2007 OM shanti Om collected 85 cr first and broke Dhoom 2. After years, its figres were reduced to 79.5crore. Write an article entitled”Is this the reason why OSO is not an ATHG?”

  • Are you Indicine guys really so stupid to belive this kind of rumor? Shame on you guys. YRF would have loved if Sultan had taken PK’s record and become the highest grosser of all time in India. Also that this could have been their first movie to make 300Cr. Please don’t post rubbish articles on your website

  • So many Idiots are here in Indicine, to all those Idiots 1st read the article carefully then bark here, it’s clearly mention in the article that “IF it cross 300cr mark then it will get huge profit sharing may be 20% (according to the deal between Salman and Adi), which means if it fails to cross then may be Salman will get only 5% or 10% profit share….
    YRF knows that Sultan will cross 300cr easily even before it’s release because the Teaser, Trailer and Songs gets huge thumbs up from Critics as well as from Audience…and Advance booking makes it more confirm….Then after the 5 day collection (180cr) and 1st week collection (209) YRF knows that now it will cross 300cr for sure, that’s why they give huge chunk of Screen to GGM in it’s 2nd week (2000 screen)….No producer will do this, they give 1000 screen at max and run their film at 3000+ screen…But YRF did not do this because they don’t want to share profit with Salman…

    Another example is Dhoom 3……At the time of Dhoom 3 they manipulate figure and show high numbers than trade
    Dhoom3 Trade – 260cr
    Dhoom3 Producers – 285cr
    They did that because they know that it will not cross 300cr mark in any case, so they show little high figures, but at the time of SULTAN even Trade are showing that it will cross 300cr, so they start showing lower collections…Such a Shameful attempt of YRF, just to make money they are playing with the feelings of Fans who make their movie big and give so much profit to them….

    I think we (Salman Fans) have to teach them (YRF) a lesson by “Boycotting Befikre”, I know it’s wrong thing to do, may be right now I am angry that’s why I am saying this, but someone have to teach them a lesson…..

  • No matters how much YRF try, but they did not affect Salman Khan because his Fans and blessings of other neutral audiences are with him….No One Can Harm Him…

  • @indicine very much dissapoined with this article when you constantly telling & showing the difference bet producer & trade fig but why you don’t have an article on HNY opening collection…… Would you kindly explain & put an end of all the confusion regarding that before jumps in to an conclusion

  • if they have contract that if Sultan cross 300 then salman take 20% profit then what is meaning of 299.90 cr if sultan colleted then this amt.adi still goes with that collection and refuse to give profit to salman.Will salman forgive adi for this.Answer is no not adi neigher salman do that…Salman is 25 year old in bollywood he know how and where and what exactly things happen.so no one can fool him..same goes to srk and amir….

  • From inside sources the story is true they have deliberately withheld the true figures, yrf have for years did this not only to Salman but other stars as well. Sad but then one can believe anything because the bribery and corruption is not just limited to YRF but to other production companies it seems this is a natural part of what the country is all about. That is why I will not make a prediction on a film because of what actually goes on. I like a film I go to see it, not at all that interested in the outcome other than if it covers it costs. It seems that honesty is not a part of life in the country on a whole, and its sad, I believe it is time the Tax Office do due diligent studies on these production company and not simply on an individual.
    The whole world on an overall basis has become dishonest and lacking in morals and etiquette. We are told that there is wickedness in high places and it filters its way down to the man on the streets.

  • First time in the history of bollywood that any film’s BOI collection is higher than Producer figs…. The Question is “Why ? & How?”

  • right from the first day I raised this question.. there was something very fishy the way yrf was reporting the collections.. for the first time ever since I have followed trade n figures the official collections were lower than trade collections.. that has never happened ever.. the official collections are always a bit higher than the official figures.. even sites like box office India which reports the lowest collections were higher than the official figures! its a pity that salman has fallen to such business politics by yrf.. its not cool.. salman has given yrf such huge collections n he deserves every bit of the profit.. yrf being too greedy here.. the huge profit they have got is due to salman but still they want more! thank u indicine for this article..

  • To those Idiots who are shouting at Indicine that why they make this article only on the basis of 1 new report, 1st go and check other Bollywood sites, everyone is showing the same news, which means definitely there is something wrong and fishy…..It may be true news or may be not…..but vo kehte hai na ki “Bina Aag Ke Dhuan Nahi Uthata Hai”

  • Haha indian filmy sites acting like fools salman is loved n hyped by trade so they give bigger collection before the final figure words like 40_45 arise n than the other day comes 36_37 so variation occurs if yrf had planned to make sultan not reach 300 they can hav done it frm starting i mean 1_2 ka hardin kam dikhadete so tat 280_90 ho sakta ab film 300 k liye time lagaaraha hei with trade fig going ahead of yrf by mere lakhs as of now trade showing 298 n yrf 297. 5 it doesnt matter its just an incidence
    N neither salman nor yrf r fool n site like u r just asshole use brain n dont giv damn fucking importance to some stupid fans b generous n sensible dude

  • Indicine u have proved to be Salmans pr site now, First by including Kkhh in Lallus film and now this. Keep rocking bhaitards
    Change ur name to Salmandicine now….joking

  • It is totlly right news ..about ..adi sir who decrease…the collection day by day …from beginning…..1st day collection ..all trade ..expected ..atlest 40 cr ..even ..boi ..said that ..sultan may be break prdp and ..touch 40 cr….! Then in night …komal sir 43 cr ..predict…then early morning ..taran tweeted ..41,42,43 ..etc…last and ..final ..#indicine ..also predict…40cr ..+ …almost every trade ..predict …40+ but what happen ..result come 36+ ..okay still yrf ..did again ..2nd and ..3rd day ..4th day 5th day
    Now ..come to the again ..mon collection..all trade predict ..17- 18 cr ..also included ..indicine..but …result again ..come..15 cr ..!!

  • @JC : Well said, the most important thing is foot falls which no one can fudge and that is been proved with every Salman movie on festivals.

    @ Arjun Kiddostaan Fan : Bakwaas band kar, Ranbir is not even at level of Varun and Ranveer now. Kahan gangu teli aur …..

    @sss : toh mental ka mental hi rahegaa … You keep hopping different sites and keep changing your sources just show advantage to SRK. Areey !!! not only 100 crs even SRK is the first to cross 1000 crores before Avtaar and he has already all Box Office records of Hollywood. The only difference it is not on Earth but on a Pluto and Bakrapur !!!!!!!!!!!!!!!!

    @fan pk : Do you think you know more about the deals between YRF and Khans than Khans ??

  • It is not worth debating on this when the movie is ATBB and the 3rd highest grosser in the history of Indian Cinema !!!!!!!!!!!!!!!! Yes, Sultan may miss 300 crs club so what ? If YRF had done something they will reap the same in future if not Salman does not care about such things as far his fans have liked the movie and they become most profitable venture for the makers !!!!!!!!!!!!!!!!!!!

  • All Lun gee fans : Salman fans are not bothered about this and no one is referring BOI here on Indicine unlike you losers who called BOI as Salman fans’ site all these years and 3 days ago provided the same BOI source to prove SRK above Salman in 90’s decade !!!!!!!!!! Chameleongiri at its peak !!!!!!!!!!!!!!!!!!!

  • I think people commenting r misunderstanding…. Deal WD SALMAN is like if a particular figure is hit (in this case 300 Cr) ..dn SALMAN gets 20% or whatever else not …20% is not guaranteed for watevr maybe d collections….
    Now ETT AND SULTAN
    ETT trade was lower …producer bit more…though none said it MD 200 Cr…so fair snuff
    But SULTAN case is different… Yrf official figures r lower by aroun 0.41 Cr till ystrday I blv …and trade figures r higher and everyday reporting DAT its solid giving all indication DAT 300 cr is on …..now if it just touches 300 den I feel yrf WL say 299.smthn so in hindsight ETT thing is coming to our mind..coz in D’s day and age collection’s r highlighted so much DAT yrf stopping ETT at 199.6 CNT b taken lightly esp if history repeats itself WD sultan…it wnt b coincidence….
    Lastly indicine u say in d article DAT u don’t want to go into details…but u owe it ur readers DAT u go into it and share WD us wat u know
    I hope SULTAN goes on and on and final cllctns come lk 303-305 Cr den it WL b difficult for YRF to kp it lower

  • @2:21pm RatZone the Tihari spamming prisoner

    We all know what your interests are n they evolve around peeping inside the tihari prison shower rooms…! Who knows if its to either spy on your wife complan boy in order for you to catch her flirting with other inmates or perhaps its just to get afew cheap thrills coz the hyderabadi pankha mekhanik aint putting out anymore…!

  • @RatZone

    You were spamming nonsense on the ‘Deepika to save Pluto Kings sinking career once again in Anand Rais next’ article… I saw 4 of the first half a dozen comments were from you- not sure if you read the entire article or you were too excited at the prospect of Dips saving your pluto kings career but Indicine left a disclaimer at the bottom saying this is a rumour or as you would say “a baseless rumour”…!

    Lol You hypocrite- 4 comments spamming nonsense n all for an article that was in all pretext a rumour… You clown

  • @all lalus fans these types of unlogical things only expected from you. how degrade and insulted a big banners just bcoz yours star failed to fulfill your desire like first day collection and etc. you people like aasthin ke sanp jish thaali mai khaya ushi mai chhed kiya aadi and yrf arrenge one of the best eid period for sultan everybody know aadi is what today just bcoz of srk he never directed anybody else than srk inspite that he mess with him and booked eid for salman which was already booked by srk and trust me srk only move ahed jUST bcoz of relation with yrf

    yrf work with srk to aamir to hrithik …etc but you never heard a shamefull thing like this but why not afterall it’s salman fans they show their frustation by a baseless rumour just bcoz their so called bhaaijan failed to score 50cr first day and also failed to give a all time grosser since 23 years

    people have to remember srk never quotes by media that he is highest paid like salman demand 50 hrithik45cr akki35cr ….etc even in an interview srk Said that he never demand fee for his work especially with yrf they paid me as my movie work means better collection means better earning but in his whole carrer he and not anybody’s point a fingre agsinst yrf

    but a decade struggler s man who gave bunches of flops survive with south remake blaming him how shamefully we can understand like car drived by driver, black buck hunted by hunters same thing happen here frustration come out like this types of rumors

    how cheap sirf 2 movie ki aur 50yrs ki yrf ki ijat ki dhajiya uda di i want from know yrf will have to stop work with this guy and announce dhoom4 on next eid against tubelight tab 300cr ki aukaat pata chalegi

    one thing Sultan collection
    first day 36 cr
    second day 37cr
    third day 31cr
    fourth day 37cr fifth day 38.5cr

    if yrf wants than easily show fourth and fifth day low even i feel something smocky that time growth from 3rd day to 4th day doubtful ok

  • Another point is DAT SALMAN will come to know d manipulation if any …and it has d potential to spoil his and yrf working relationship …wld yrf/Adi risk DAT…dsnt mk sense ….also 300 Cr for Dr banner WL b good business news for den and all Dr stakeholders
    ……having said all D’s …all d benefits r kind of honorary and non-monetary kind of whereas underreporting ensures monetary benefit…cold hard cash…higher profits….now ur guess is as good as mine ..so u NVR know which way YRF is leaning more …which benefit wld dey prefer…

  • @indicine

    You are talking about that trade knows ETT crossed 200 crs but for your information it has collected about 186 crore approx according to trade which was 13 crore less than producer figure. I am not hurting any ones emotion as I agree that in SULTAN case it may be possible that YRF is defaming and showing less collection for whatever reason because trade figure is slightly higher than producer figure of SULTAN but You wrongly include ETT in this list as Trade figure was below then producers figure in case of ETT.

    THANKYOU

  • Hey guys did you understand what @indicine said …read first than reply-
    It meant that if SULTAN had collected 100-199.99 than SALMAN bhai would get 50:50, if 200-299.99 than bhai gets 60 and YRF gets 40, but if 300 and above bhai gets 80 and YRF 20….so YRF don’t want to make it 300 and loose…something like that …what say @indicine

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