Is this the reason why Sultan has not crossed the 300 crore mark?

By now, everyone in the trade knows Salman Khan’s 2016 Eid release ‘Sultan’ has crossed the 300 crore at the domestic box office. However, like YRF-Salman’s previous film ‘Ek Tha Tiger’ in 2012, ‘Sultan’ too could finish just a few lakhs below the 300 crore mark.

While we do not want to get into details, DNA India quotes a source as saying “Their deal (between Salman and YRF) is such that if the film crosses the 300 (crore) figure Salman would get a big chunk of partnership. When Adi (Aditya Chopra) approached Salman for Sultan, the star was quite clear he wanted the same deal as Aamir Khan (Dhoom 3) and Shah Rukh Khan (Fan) got — a 80-20 profit-sharing ration. Adi had agreed because top stars like Aamir, SRK and Salman, rake in the big bucks. But showing lower figures means lesser profits for Salman. For Ek Tha Tiger, too, YRF stopped at the Rs 199.6 crore mark when everyone in the trade knew it had crossed the Rs 200 crore mark”

While it’s a known fact that trade websites are making it ‘touch-and-go’ kind of situation to sustain the traffic of their website (more so since the final collections can never be accurately estimated every morning), Yash Raj Films could (as per DNA source) stand to benefit if Sultan just falls short of the 300 crore mark.

Sultan has collected Rs 297.56 crore in 28 days at the domestic box office. The film is likely to finish its 4th week with net box office collections of 298 crore.

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93 Comments

  • @Salman Fan

    I am not sure what do you mean by Trade. “boxofficeindia.com” is not a trade site, they just have a website that kind of sounds legit. They are just another box-office based site but they seems to have some sources of their own for certain territories. Take their verdicts and commentary with a grain of salt. They constantly manipulate the historical figures and verdicts to suit their agenda. They used to be a SRK apologists.

    http://boxofficeindia.co.in is a trade site(see the subtle difference in the url) where they ran a trade magazine for years but I don’t think they publish numbers day in & day out online.

    There is no real way to track the collections in India. People usually take a sample and extrapolate. The whole discussion about footfalls is another garbage. These cannot be validated as the ticket prices vary though out the life of a movie and the actual collections from all the centers are centralized anywhere.

    Regarding the Dhoom3 both numbers you quoted are correct. Trade (in your mind boxofficeindia.com) was reporting Hindi version at around 265 crore where as producers were reporting all languages at around 285 crore.

  • @fan pk : Did your idol fulfill your expectation on last Christmas and this Ram Navami ? Think and write.

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