You can’t fool the market by giving out inflated figures: Aamir Khan

After Shahid Kapoor (read article), Aamir Khan has hit out at actors in the industry who give out inflated box office numbers.

During a promotional campaign of his upcoming film PK, Aamir said “Its childish. I think that for some reason various people in the film industry feel that by inflating their figures they would convince people.”

“Nowadays you get to buy editorial in number of newspapers which is extremely unfortunate. So what happens is that I can buy editorial and say ,’Mera itna dhanda hua ya utna hua’ (Say my film has earned this much). But its meaningless because when you go home you know how much business the film has done. Even the industry knows exactly how much each film has done. So the market knows, you can’t fool the market. You can try and fool people but how many times will you fool people also. Ultimately you are just fooling yourself.”

Aamir went on to add that he is one of those actors who is strictly against the idea of giving out inflated figures, something that he claims he hasn’t done for any of his films so far “I am one of the people who strictly doesn’t give out figures which are inflated” the actor added.

Aamir holds the record for the highest grosser in the industry. His last release Dhoom 3 went on to collect Rs 283 crore in India and more than Rs 500 crore (gross) overseas. He was also the ‘founder’ of the 100 crore and 200 crore clubs. The trade expects his upcoming film ‘PK’ to be the first to cross Rs 300 crore in India.

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112 Comments

  • Keep shouting morons, PK will shut your mouth!

    Can’t remember any actor of his generation how has so much versatility and courage in him. Admit it, his proportion of good movies to bad ones is unbeatable!

  • Capturing news channels at prime time is not the way Aamir khan promotes his films. It’s a shame that most actors and news channels have lost their integrity. Movies where most of the energy is focused towards promotions get mammoth opening.

    Even SRK knows Kabhi Haan Kabhi Naa was light years ahead of HNY, same with Aamir. Sarfarosh was zillion times better than “Doom 3”

    Content should speak for film. Manipulating Numbers is the last thing a creative person can do!

  • @kanjad kapur what national media u r saying?? National medsia is nothing… Bachna hasino was a crap yrf film.. It was big budget.. N it was colossal dissappointment.. N it was flop..
    While emraan ‘s success lies in the fact that national media remembers his movies bcoz they have some meaning, some social issue..
    He won’t churn out commercial entertainers to make money nor he does feature in any alcohol,royal stag ads..
    His movies n music will remain forever evergreen even after 50 yrs …

  • @kanjad kapur
    u r too obssess with ratios n rankings … But u overllok all other facts that gives a bigger picture!!
    U overllok hype,publicity,budget,banner, n quality n content of movie!
    Statistics r mini-skirts, they hide more than they reveal!!

  • guys please note that its not about BOI figures only……the reference here is towards trade figures….

    for all big films trade figure is usually lesser than producer fig…..the problem is when the variations are more than 10% or thereabouts as little bit variation can be accounted for as collections from smaller centers is difficult to ascertain exactly……for eg HNY and Kick have a variation of 13% and 11.5% respectively which I guess is okay as exact collections are almost impossible to ascertain…..

    what aamir and some others like ajay shahid etc are saying is probably referring to the huge differences in trade and producer figures…..so pls guys dont make this a fan fight…..its infact a serious issue

  • Hrithik & Aamir Khan are great actors and are very honest personalities. Krish 3 and Dhoom 3 were highest grossers and there are no doubts about them.

    simple logic i request all to follow is:

    1). A movie that releases in 3500 + screens with a good 80-90% occupancy can easily collect 30+ crores any day…
    2) A movie that releases in 3500 + screens with a good 50% occupancy can easily collect 18+ crores any day…

    And when you start following this, you can estimate yourself how much a movie can collect. You just need to follow the occupancy rate which is difficult to track by any source…that is why we see difference in opinions of various trade sources. Now you can’t expect BOI to send its people to all theaters and screens throughout the country to get exact occupancy reports nor any distributors, exhibitors and theater owners report to them….Now producers of film can do this more appropriately because they get to know this figure exactly from distributors, exhibitors and theater owners as they all have to get in touch with Producers to update them about the status all day…So any day producer figures are more accurate than BOI, but not always correct…

  • Can any one tell me one reason why i should follow or trust BOI….I will really Salute them for the answer if it is appropriate…

  • @Karthik awesome comments..

    @sss khan Ghajini is the answer to your question you dimwit..also biggest manipulator is our dear King..who manipulates the budgets to make his film Hit..examples being Ra.One and HNY..

    @emran-kkc BAH was a Hit in 2008 thanx to chartbuster music and RK-DP relationship that time..I enjoyed Ungli..too bad that a crap called HNY screwed it’s chances at BO..

  • @indicine why you publishing my comments when I providing link for trade figures of d3 and hny,if you don’t allow other site link than you should also edit the comments of guys who ask to publish link here.
    @sht don’t give me suggestion, you don’t have rights for this, for you talaash was failure as boi given its semi hit but now you are talking about your intelligence about hny.Grow up dude if you believe official than accept Talaash a hit.I know You won’t accept lol.forget to questioning better see yourself first.

  • @lisa right.But there are peoe who follow the figure as they are while most are taken with their favorism.And here blind followers are more than the genuine fan.

  • If media-made stars don’t give inflated figures, how will they gain bragging rights of being called “No.1”, “King”, “Badshah”.

    I am explicitly referring to one such big-mouth Khan. You know which one.

  • I wonder why suddenly Aamir began fumbling in pockets of others? PR before the release of the film? Yes, it is, he said that if the PC fails, it’s because he does not overestimate the numbers, and if dial 300 crore, it is also because he never overestimates the numbers. Mr. Aamir, do not assume all people idiots. You were the first one who cheated with all figures 3I, so you better keep quiet, take your money and not get involved in other people’s pockets.

  • For your kind information trade fig of happy new year opening is also 40crore plus in hindi and 42crore including all version

  • @sid_original khan,1st of all I only replied not asking any question youfool.you have no guts accept the truth.90’s was total disaster decade for amir,1st decade of 21st century was disaster for salman.But KING KHAN continuing HIS streak of giving HITS from 90’s up to today.whatever that is old now.

    so come into new,amir/salman has no guts to act in big budget movie until and unless that movie will be based on already suceeded south remake story or any big ambitious project of YRF.that’s the limitation.while KING KHAN is investing more budget for those directors who couldn’t assure to give a well story like anubhav sinha of ra one and Farah khan of HNY.tell when amir/salman did that.when salman tried that with his brother around 75cr and 90cr distributor cost, that film failed miserably.but look at the verdict of RA ONE which is a clean HIT and HNY is a clean SUPER HIT movie in your favorite boi.you people always blame KING KHAN for promoting in a huge way,but you don’t know how it’s difficult to even give a hit with a 120cr+ budget movie when you have directors like anubhav/Farah or with out any south remake/YRF-DP banner,in such cases people only trusts on the BRAND NAME- KING SRK and HIS production house -RCE.these 2names along with promotions what made the film at least HIT.leave amir he is not a superstar who always fears of such directors,but salman is a superstar who at least tried failed even though failed miserably at least he has guts unlike aamir,lol.on which day amir will do such things then you inform me.because working with directors like raju hirani/famous south remake director murugados,people will surely walk into theater to watch films same things happened on YRF’S big films.thanks to KING KHAN ,who rejected lagaan and 3i,otherwise don’t know where would have amir will left now,lol.just remember this one thing movies runs well depended upon a good south remake in domestic only.while the movie earn even more huge in domestic/ww if it have very good story/director/BRAND YRF,while a film is enough to run steadily and capable of made an earth shattering opening depending upon a BRAND NAME only—–KING SRK. whether in at least HIT in domestic and at least bb in overseas,that’s why HE IS THE KING,very simple thing don’t know why this can’t enter into your but but STML ghajini brains,lol.so manipulation can only be done by amir who paid always to boi,for inflating figures.otherwise KING SRK/salman movies has same difference between producer and trade figures.only insecures are roshans and amir one who doesn’t need to pay to boi and another one who hugely paid at boi,lol.THIS IS THE ETERNAL TRUTH.

    @sky,Only genuine fans can be a blind haters,because it hurts too much when they listened against their favorite.otherwise ordinary so called fans don’t love their so intensely and deeply.whetever be the reason one thing clearly understood from HNY collection,the difference between YRF figures and trade ,how can be so much differ from HNY/ett to d3,lol.that means amir always pays to boi to inflate figures,so simple,lol.poor complain star fans promotions should be appreciated by audiences when you go in front of them whether it so in simple media of India or abroad,leave temptaion reloaded/Slam tour,where a ordinary man worshipped as god therr/,where your normal stars couldn’t reach even in dreams,so amir usually needs such special stunts and do fake social work to do indirect promotion,lol.

    KING KHAN two times break multiactor movie- 3i’s collections which amir still has to do,lol.so much insecure he is taking good story/multiactors/big brand/south remake as well as one year which is still a big promotion,what else someone need bigger than this a well know actor needs to make his films a blockbuster,lol?otherwise don’t know how crap movies like talash also taking 1 year of shooting,lol?simply a biggest marketing strategy is to await people more than a year-this is what a insucure can do but it becomes more laughable fact when he got perfaketionist tag for this,lol.see in 2015,is there any film is there -no.he was saying cinema is an art irrespective of collection while see how inscurely he postponed his release from June to December if shooting didn’t finished with in June then it should have release in November,why to threatened small directors/actors like anurag/ranbir why not challenging KING KHAN in DEEWALI ,could have see whether HE would have postpone HIS release or not,lol.I have never seen such an insucre and hypocrite actor in my entire life.

    so half actor’s fans kindly reply me if you can.

  • 3 Idiots – a film full of toilet humor, copy scenes from American movies, addressed to the basest instincts of man, curious youngsters, This Movie: SHAME India. Letter from Russia.

  • @Raysa,thanks for informing the loopholes of so called glorious stupid movie India in which a student can be topper only by attending classes with out preparing/reading nothing for exam,what could be more idiotic foolish scene other than this we can expect,lol.Respect to MY KING KHAN SRK for offering One by One Highly Classic entertainers through out the 1st decade of 1st century,otherwise Bollywood would have ruined with these types of idiotic movies,the title also suits better-3idiots and it again proved why Indians are dumb movie watchers,though I’m an Indian,lol.

  • @SSS and @Rasya

    Haters gonna hate! Keep hating Aamir. Keep finding loopholes in his movies. It’ll only make him stronger :)

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