Salman Khan’s Tubelight has opened to average response at the box office on Friday morning. The occupancy for the morning shows is fairly good, but compares poorly to almost all Salman Khan films in recent times, including Jai Ho which managed to get a very good initial at mass centres.
The average occupancy at centres that we tracked was a little lower than 35%. At most centres, occupancy-wise, Tubelight has taken the 3rd best opening of the year after S. S. Rajamouli’s Bahubali 2 and Shah Rukh Khan’s Raees (which was involved in a clash, but also released on fewer screens).
As far as the initial is concerned, there were signs all the way through that the hype for a Salman Khan Eid release was missing. The teaser did not get a good response, the trailer was better but when we did the survey in theatres, most weren’t overly excited about the film. To add to it, barring Salman Khan – who himself wasn’t in his usual commercial elements – there was hardly anything in it for the masses.
The level of opening suggests the film could just about manage to cross the 20 crore mark by the end of its first day. To post a bigger number, business has to grow evening onwards, but the reports which are mixed, could stop the film from getting that extra push.
Opening response to Salman Khan films since 2010:
- Dabangg – Extraordinary / Record Breaking
- Ready – Excellent
- Bodyguard – Extraordinary / Record Breaking
- Ek Tha Tiger – Extraordinary / Record Breaking
- Dabangg 2 – Excellent
- Jai Ho – Very Good
- Kick – Excellent
- Bajrangi Bhaijaan – Excellent
- Prem Ratan Dhan Payo – Extraordinary / Record Breaking
- Sultan – Extraordinary
- Tubelight – Average