The theatrical trailer of Ashutosh Gowariker’s ‘Mohenjo Daro’ had a massive launch on Monday. The makers decided not to hold a press screening of the trailer and instead opted to release it on the Star TV network – which reaches out to a huge section of the audience.
A press statement says, the trailer was viewed by more than 30 million people worldwide on Star Network channels. The trailer was played as a three minute full trailer via a roadblock on their network channels at 8:57 PM Indian Standard Time.
Written, produced and directed by Gowariker, the epic adventure-romance is set in the city of Mohenjo Daro in the era of the Indus Valley civilisation which dates back to 2600 BC.
“We are extremely thrilled with the positive response to the motion poster and first look posters of ‘Mohenjo Daro’ and couldn’t wait to share the trailer. Television still continues to be one of the best and fastest way to reach out to viewers across age groups, segments and length and breadth of the country and in this case globally” Ashutosh Gowarikar said in a statement.
“We thought it would be an ideal platform to release the film’s trailer which deserves to be seen by all as part of a special roadblock across the Star Network. We also made the trailer available across digital platforms as well as part of the launch” he added.
The trailer has also received more than 1.6 million views on Youtube in less than 15 hours after its launch.
Starring Hrithik Roshan and Pooja Hegde in the lead, ‘Mohenjo Daro’ is scheduled to hit theatres on August 12.
Meanwhile, the trailer has become the second most commented trailer page on our website – crossing the 500 comments mark. It has also received more than 1.6 lakh views in less than a day.
Stay tuned to read more on the trade and audience response to the theatrical trailer of Mohenjo Daro.