‘Toilet Ek Prem Katha’ has done what many films have failed to do this year i.e show big growth on the all-important Saturday at the box office. The extreme drought like situation at theatres has ended, and it’s Akshay Kumar once again who has turned out to be the saviour of sorts for the industry.
The superstar has always been one of the few stars who the exhibitors love. A few years ago, it was only because of his constant flow of film releases and his dedicated fanbase who would increase the footfalls in theatres. Now, the multiplexes are also filling up and the trade is rejoicing for the first time after ‘Bahubali 2’ in April / May this year. Tubelight did fairly well in its first 3 days, but the expectations from a Salman Khan Eid release are always much higher.
On Saturday, evening onwards, business at multiplexes peaked with NCR, Punjab, Mumbai, Pune, Bangalore just to name a few, were running at 70-80% occupancy. The smaller centres were also performing. The all-India collections of the film on Saturday is Rs 17.10 crore, with the two day total crossing the 30 crore mark in the domestic markets.
In comparison, a bigger film with a much bigger budget – last week’s release, Jab Harry Met Sejal, never managed to cross the 16 crore mark on any day, even though it took a better start of more than 15 crore on Friday. It also goes to show that a strong trend is more important than a good opening day because ‘Toilet Ek Prem Katha’ now has a chance of surpassing the lifetime business of ‘Jab Harry Met Sejal’ in just 5 days.
On Sunday, the film is recording better collections than Saturday and shows until 2PM suggest the film could cross the 20 crore mark by the end of the day. There’s a partial holiday for Krishna Janmastami on Monday, so multiplex business for the late night shows could hold better than normal Sundays.
Tuesday is a big holiday for ‘Independence Day’, a major weekend that the film got for itself when SRK decided to avert the clash. ‘Toilet Ek Prem Katha’ is now looking at 5-day weekend business in the 70-75 crore range, which would make it a big winner at the box office.
Toilet Ek Prem Katha Box Office Collections:
- Friday – 13.1 crore
- Saturday – 17.1 crore
- Total – 30.2 crore