Shah Rukh Khan is said to have planned a 20-day marketing strategy for Dilwale and each phase was meticulously planned by the superstar himself.
Some key points:
1. The plan behind the 20-day marketing strategy was to create a different kind of intrigue among the audience, a source from Red Chillies Entertainment has confirmed.
2. The first look of the film only revealed the basic constituents of the Rohit Shetty directorial. The story was kept a secret.
3. The best song from the album ‘Gerua’ was launched first. It was beautifully picturised in some of the most scenic parts of Iceland. The song also cashed in on the SRK-Kajol pair and over time has won over the audience, especially the older generation. It also highlights the importance of releasing the right song at the right time. If a song like Gerua was launched late, the impact wouldn’t have been as big as it is now. Gerua has already topped music charts and recorded nearly 19 million views on Youtube – about a million more than the Dilwale trailer which has 18 million views.
4. Then came ‘Manma Emotion Jaage’, a song targeted at the youth featuring Varun Dhawan and Kriti Sanon.
5. ‘Janam Janam’ was released next, highlighting the intensity of the relationship between SRK and Kajol. The song has received a good response, garnering nearly 7 million views in 6 days.
6. Meanwhile, Team Red Chillies kept the audience entertained with the making of the film. First it was ‘Gerua’, which revealed that the song was actually shot in real locations, rubbishing rumours of VFX.
7. Then came yet another masterstroke. A heart warming making video of the action, what with Rohit Shetty getting emotional as he spoke about the effort that his team puts into the action in ‘Dilwale’. Also Read: The heart and hard work behind Rohit Shetty’s terrific action
8. With just about a week to go for the release of the film, Shah Rukh Khan is set to reveal the last part of his promotional strategy tomorrow.
‘Dilwale’ starring Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon, releases in theatres on December 18.
C’mon SRK , crush that SLB !!!
wheater hee have 5000 screens dilwale will never ever cross 250 cr in india n 500cr in overseas market mark my word
For people who say Dilwale buzz is less, SRK himself has told that they have plans to continue their promotion even after movie release as the window period is high . So yes the promotions are not done in the usual way that we usually see for an SRK movie before release but that’s done for a reason and in spite of all this I would say that the buzz is very very high.
In fact, for last 1 week I felt a sudden drop in BM buzz . They are being discussed only when clash is spoken about.
@hrithik
I think he expressed what he felt.He said that Dilwale trailer was below the expectation.Very well every one had different expectation.Then came music and he praised the music which was praised by most of people.So this is honesty not licking anyone’s feet mere bhai.BTW I remember his comments at HNY time but that was 2014 now 2015…Hehe
@ hrithik – 2:56 am
Lol
A movie like HNY broke all opening weekend records in Australia and UAE . Its lifetime is more than ALL Salman films (except two) . It was a Blockbuster in Overseas .
… and then you say SLAM Tour didn’t work ?
Exclusive for SRKians:
Shah Rukh Khan Officially Confirms that he is in talks with Imtiaz Ali and Aanand L. Rai and two other big directors for his upcoming films in 2016 -2017.
In an interview to a leading website, Shah Rukh Khan on being asked as to how difficult is it to shift from one character to another at the age of 50, the superstar said,
“It has not been emotionally draining because I am a professional actor and I enjoy acting in new projects. But now I will now try and do a film in one go.
In January I will finish Raees — 20 days of shooting are left because my injury delayed the shoot. Then I have Gauri Shinde’s film and I am in talks with Imitaz Ali, Anand Rai and two more directors.”
Ranveer is bigger than srk?
@hrithik,reaching ett will be a tough task?????,ROFL.but with out any competition prdp ended
ended in 193-194 cr finally in boxofficeIndia.com!!!!!oops Harshali-Kabir bhaijaan’s power affected badly on takla khan’s flop stardom!!!!!,ROFL.at weakest won IT’LL thrash 90’s biggest illiterate bhojpuri jodi’s prep with ease ,if tremendous buzz creates like OSO,then rip pk!!!!!so ginger crossed,WE have faith in Rohit Shetty,HE’LL definitely will do the same magic as usual HE does.
In weakest stage of DILWALE too,I’m challenging here to everyone bm can’t recover it’s budget,ROFL.
But at least WE’RE not drunkard bhojpuri salman fans who are writing like bm will crush ,ranveer Singh is bigger even though knowing this thing DILWALE will surely slap on their face.but the main reason why are they’re writing like that only because they don’t want DILWALE to enter 300CR club in any case,don’t worry aaj nahi to kal KING KHAN 300cr club baba lenge,but THIS IS THE TIME TO SHOW STARDOM+CLASH POWER IN THIS CHRISTMAS,TO SHOW CLASS IN APRIL 2016 ,TO SHOW CLASS+STARDOM+CLASH POWER ON EID 2016.
KING KHAN is going to achieve all things in a very short spam of time.
@dkv,can your takla salman can ACT and can show HIS CLASS and give BEST PERFORMANCE of the year?can he break any record?who entered 1ST 200CR CLUB+400WW CLUB IN THIS DECADE ?????aukat dikh gayi na?????neither classless salman can act nor can break any record!!!!!then what’s the benefit of having so much clubs?????bb was due to Harshali+Kabir Bhaijaan and with out them takla khan’s aukat is prdp.and you know what why it crossed HNY?????because it got extra one holiday in weekend1.otherwise in 1st Monday HNY did 15CR with negative wom,prdp did 11cr with mixed wom.that’s the difference between GLOBAL MEGASTAR and bhojpuri masala remake genre dependent flop star of last decade salman,got that?
@hrithik,sorry SLAM TOUR IS FOR BIGGEST MEGASTAR AT BIGGEST CITIES IN WORLD.small stars is doing saifai event in bhojpur(uttar Pradesh) and then got attacked by local peoples there,rofl.oops sorry for once again showing you and your bhojpuri star’s real aukat,ROFL.