Shah Rukh Khan is said to have planned a 20-day marketing strategy for Dilwale and each phase was meticulously planned by the superstar himself.
Some key points:
1. The plan behind the 20-day marketing strategy was to create a different kind of intrigue among the audience, a source from Red Chillies Entertainment has confirmed.
2. The first look of the film only revealed the basic constituents of the Rohit Shetty directorial. The story was kept a secret.
3. The best song from the album ‘Gerua’ was launched first. It was beautifully picturised in some of the most scenic parts of Iceland. The song also cashed in on the SRK-Kajol pair and over time has won over the audience, especially the older generation. It also highlights the importance of releasing the right song at the right time. If a song like Gerua was launched late, the impact wouldn’t have been as big as it is now. Gerua has already topped music charts and recorded nearly 19 million views on Youtube – about a million more than the Dilwale trailer which has 18 million views.
4. Then came ‘Manma Emotion Jaage’, a song targeted at the youth featuring Varun Dhawan and Kriti Sanon.
5. ‘Janam Janam’ was released next, highlighting the intensity of the relationship between SRK and Kajol. The song has received a good response, garnering nearly 7 million views in 6 days.
6. Meanwhile, Team Red Chillies kept the audience entertained with the making of the film. First it was ‘Gerua’, which revealed that the song was actually shot in real locations, rubbishing rumours of VFX.
7. Then came yet another masterstroke. A heart warming making video of the action, what with Rohit Shetty getting emotional as he spoke about the effort that his team puts into the action in ‘Dilwale’. Also Read: The heart and hard work behind Rohit Shetty’s terrific action
8. With just about a week to go for the release of the film, Shah Rukh Khan is set to reveal the last part of his promotional strategy tomorrow.
‘Dilwale’ starring Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon, releases in theatres on December 18.
But 2nd weekend which coincides with Christmas onwards content will draw in public to the theatre and not marketing manipulation
Don’t be surprised if classy content rich Bajirao scores a bigger 2nd 3rd and 4th week than routine masala Dilwale
FAN’s Gaurav coming to promote his idol’s Dilwale \m/
Haters take a last breath as all your efforts against Dilwale are set to be futile. Dilwale is going to roar at box-office this Christmas.
Entertainment @100 miles per hour !
King of marketing
no one can beat Shah Rukh Khan’s
marketing strategy in bollywood
Feeling bad for BM as it will be difficult for them to even recover the cost.
Hope it gets at least “hit” status.
only in 8 month team dilwale announce and will realise movie wid tremendous buzz is just amazing it’s need lots of hard work and dedication hats of to team srk
SRK is the master of marketing, this is a brilliant strategy !
We all know cheap marketing strategy of srk. No wonder if he more and more publicity for Crapwale…!
one of the best businessmen in India…King SRK..
Sanjay Leela Bhansali will be on roads.
Marketing will play a key role in this clash
Srk is known for his marketing skills , so if he has decided these stuffs , then it is for some reason.
All set and done i just want to see opening no. of both dilwale and bm
Deepika is no big b.o star .
Her prescence in tamasha didn’t helped
Whatever she is , is because of srk
Lets see what happens when he stands against her
What’s this? I am an SRK fan but is this an article?
Very well then …. all has gone right ….!!
now it is time to book maximum single screens and multiplex for dilwale…!!
Dilwale should get 3300 to 3600 screens..
bm should
Indicine how many screens has been booked by team dilwale so far ????????
he is SHAH RUKH KHAN
bus name hi kafi h
Marketing Guru – True Genius
Iconic Legend
None Other Than Mr. Shah Rukh Khan
Global Super Duper Star
Roc-KING Khan
King Khan
SRK – Badshah of Bollywood
Janam Janam is the best song of dilwale followed by gerua and tukur tukur.
I hope dilwale gets 3300 to 3600 screens in domistic and 1200 screens in overseas….!!!
if it happens, then expect dilwale to enter 300 crore in domistic and 550+ crore worldwide…..!!!!!!
Is this an article to publish indicine.???? Hehe running out of stuff to post?
Dilwale will became All Time blockbuster and without Khan’s Bollywood is nothing even 200cr is difficult for other actors when khan will retire nobady could save bollywood only Hrithik who can save a bit Do what you want to do Dilwale will thrush & Crush Bajirao mastani And will became ATBB India is not yours Nobody will boycott Dilwale. Shahrukh khan is a great actor you don’t know his power he will destroy bajirao mastani He is a clash king..,,
To be honest I feel Dilwale’s buzz is’nt that great to crush Bajirao Mastani..SRK has’nt promoted it that well as he is used to promote his films.Also the promos on TV channels are quite lacklustre.Inspite of this it should get a good opening but a lot would depend on the WOM.
I am waiting for the “Master Stroke” that will be out tomorrow which Srk fans are trending on twitter.
And some morons say he doesn’t do so much marketing!!!
Where is the mentioning of his 1cr donation to chennai flood???
Our bhai donates 1000cr ??
Do whatever u want to do
It is guaranteed that Dilwale will becomes maximum a Hit movie with maximum 150-180 crore lifetime collections
Marketing strategy is indeed very good..Eagerly waiting for this film since the day it was announced
Absolute Masterstroke by the Baadshah himself. King for a reason.
18th Dec #ATBB coming #Dilwale
It’s 2nd trailer? Ya phir Dilwale shifted to 25th Dec? Waqt batayega.
Dilwale is a flop. Story secret in rohit shetty movie? haha. They know the story is pathetic so they have kept it secret.