Shah Rukh Khan is said to have planned a 20-day marketing strategy for Dilwale and each phase was meticulously planned by the superstar himself.
Some key points:
1. The plan behind the 20-day marketing strategy was to create a different kind of intrigue among the audience, a source from Red Chillies Entertainment has confirmed.
2. The first look of the film only revealed the basic constituents of the Rohit Shetty directorial. The story was kept a secret.
3. The best song from the album ‘Gerua’ was launched first. It was beautifully picturised in some of the most scenic parts of Iceland. The song also cashed in on the SRK-Kajol pair and over time has won over the audience, especially the older generation. It also highlights the importance of releasing the right song at the right time. If a song like Gerua was launched late, the impact wouldn’t have been as big as it is now. Gerua has already topped music charts and recorded nearly 19 million views on Youtube – about a million more than the Dilwale trailer which has 18 million views.
4. Then came ‘Manma Emotion Jaage’, a song targeted at the youth featuring Varun Dhawan and Kriti Sanon.
5. ‘Janam Janam’ was released next, highlighting the intensity of the relationship between SRK and Kajol. The song has received a good response, garnering nearly 7 million views in 6 days.
6. Meanwhile, Team Red Chillies kept the audience entertained with the making of the film. First it was ‘Gerua’, which revealed that the song was actually shot in real locations, rubbishing rumours of VFX.
7. Then came yet another masterstroke. A heart warming making video of the action, what with Rohit Shetty getting emotional as he spoke about the effort that his team puts into the action in ‘Dilwale’. Also Read: The heart and hard work behind Rohit Shetty’s terrific action
8. With just about a week to go for the release of the film, Shah Rukh Khan is set to reveal the last part of his promotional strategy tomorrow.
‘Dilwale’ starring Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon, releases in theatres on December 18.
1 yr and 1 week to go for Aamirs return on Christmas- atbb will be missing this yr for sure
Not an srk fan, but I really want dilwale to shatter and smash manipulated prdp record by big margin with clash and also break kick’s record and kick the ass of hypocrite salmaniacs who always bash other actors and have so called fake arrogance that only they are powerful. I really want dilwale to blow their towels so they see their aukaat.
@Xzone, faltu craps will load @100 times per hour.. May God save Indian people from this crap this X’mas.
People will be boycott this garagewaale mechanics because there is a Deshdrohi among them.. The multistarrer will not be more than a Hit…
@Nipun Returns aka Babaji Ka Thullu aka Kshitij Shrivastava.. Enough! Take off your mask now.
rofl at all those who say BM is content rich by just looking at the sets and promo.
@nipun dude grow up. and lz stop making these puny comments. Marketing manipulation??????? I knew marketing from SRK and manipulation in excess of 100 Crores of Hrithiks last two combined. byt now marketing manipulation. then definitely 350 Crores on the Cards
Haters of Dilwale r now under the cosh…they now realized BM can’t collect even 6cr on 1st day,so they r saying content will talk,lol…Bajirao Mastani’s crapness nd bordom will torture u big time,read this BM review,BM will b the biggest disaster of the year http://industryspoilerz.blog.com/2015/12/09/bajirao-mastani-review/
@shaggy
actually prdp trolled you so badly that even srk fans could not do that well.And @ozone statement is 100 % logical.With a budget of approx 120 cr(his last best is 116 cr with solo release and hit music).what can we expect with clash and average movie ??How much will it collect?Ok tell us your prediction so that BM can also troll you just PRDP did
@Haider: How is that a hate tweet?? You want me to make unrealistic predictions which I won’t neither I will give a fake review just to get likes from Srkians.
Yes Airlift is near and I would be happy if any srkian makes a prediction of 80crs or tells anything honestly about it.
@Mayanmar Langoor 04:25 pm : Promoting your movie till the core can’t be termed as “Cheap”. It’s SRK, who has invested his hard earned money in Dilwale so he has all the rights to promote his movie and you are no one to point a finger on the same.
@Chuhe 04:41 pm : Where is the donation of criminal khan? All went to lawyers handling hit-and-run case?
@04:51 pm : Criminal’s solo crap collected 180-185 CR this Diwali. Million dollar question is, whether it will cross 100 CR mark when it will clash with King khan’s movie next Eid? Or king khan will thrash him from left right and centre like he did with Jaan-E-mann ?
@Kane goonge Langde 04:47 pm : Above reply to Chuha goes for you as well.
@Shameless Shaggy 05:49 pm : Abe ullu, finally you got the courage to give me a reply? Ok, you ugly creature, first you tell me , you are a man of your words or a shameless coward?
You made a commitment during ” Prem doob gaya” and now you shamelessly backed off. May I know the reason for the same? And if you were on weed at that time and you made that comment in hangover, then will you apologise the readers of indicine for the same? Come on, answer me. And prove that you are man of Your words.
That’s why he is the king. True genious.
Movie 100% blockbuster……like pk …….go srk go srk ….only one khans in bollywood
Everybody know dilwale huge blockbuster ……and BM flop to avreg …….only khans rules bollywood….and hritik roshan ….
@haider
@babaji ka thullu is one of the best non srk fan user of indicine for SRK.He always take good class of bhojpuri fans,and gives his views about srk realistically.So I think giving a realistic view shouldnt be bashed
“Dilwale’s buzz is’nt that great to crush Bajirao Mastani..”
What kind of idiotic honesty is that? Dilwale trailer, songs have broken all records. Buzz on twitter is outstanding. Dont create unnecessary negativity.
Huh! Kuch bhi karle.. This sadakchap garagewaale will be nothing more than a hit.. 1st 3 days will be big due to dirty and aggressive promotions.. later BM wil crush these 2rs hyderabadi mechanics…..
I DoN’t WaNt To WaTcH ThIs MovIe MaN!
Guys, don’t blame on me but I’ve heard that SRK might announce something really different news.
@AnandI Original..Nipun Returns is not me,you can ask Indicine!! Trust me I would have trolled nipun much better ;)
@Haider: By writing that comment I am not creating any negativity and my comment won’t dent Dilwale’s collections by even a Rupee..So chill!
Well in d end only contain will work
Dear Indicine readers,
Here is the top three with the most dislikes:
1. Navin aunty (out of reach of the others, undisputed nr.1)
2. Tiger without teeth
3. Shaggy named after a scared dog
@idiotzone:
Hard earned money??? Oh! I forgot dancing on streets and wedding parties are very difficult thing!!! Also doing tax CHORI is very hard to do.
PRDP collected 180cr!!! In paglapur or bakrapur??? Even according to trades it collected over 195cr in india. And acc to producer over 215cr. You retard loongiwala post producer’s figures for tax CHOR movies and less than trades figures for Bhai movie. Tu Chameleon toh tha hi ab Hypocrite bhi ho gaya…Congratzzz!!!
It’s you who should apologise to all #indicine’s readers for posting wrong figures of PRDP (I.e- 180cr) and trying to misguide them at drunken state; not #shaggy. Either apologise or post the link where have found PRDP collected 180cr & hny collected 205cr…!!
@Ali Khan…….I completely support you……
Also another articles only related to SRK/Salman..Why????????….
@xzone……..for your kind information….Bajrangi Bhaijaan has crossed 600 crs worldwide…..May be you can dream like HNY (as to surpass Dhoom 3)….now dilwale to surpass PRDP (app.400 cr worldwide)…….Sleep till 17 dec…..have sweet dreams……
By the way I am also going to watch Dilwale and Bajirao Mastani on the same day i.e 18 Dec……missing AAmir completely this year……
Why no SLAM WHAM tour this time ? Did that marketing strategy work ? No naaa so so game over go home & sleep !!!!!!
Jitna bhi marketing promotion strategy laga lo reaching ETT will be a tough task for Srk due to clash !!!!!!!
@sweet heart : Is licking feet is realistic for you ?? Some time search some old articles of Srk (2014) n read his comments you will see his chameleon colors !!!!!!!
Kya Kya karna hai karlo lekin Kuch nahi honestly hai because Crapwale sure shot flop. No prize to guess Crapwale verdict…! Sure big flop this year just like BV.
King of everyting
Indicine you don’t publish comments why?
@Haider you are right and that man hiding under the pretext of female attribute sweet man and @Balaji are just so local. watch out for BM
@babaji ka thullu i read ur every comment as i feel u r unbiased bt i think dilwale buzz is outstanding.Ya i agree its 70% bt still promotions of srk on television r left lyk on CNWK BB9 etc.By promoting dilwale on BB9 it will turn out to b masterstroke.BB9 trp will be recordbreaking when srk visits the show.
So i think dilwale buzz currently is 70% bt within 3 days it will b at the peak.