10 years ago when we started this website, Shah Rukh Khan was at the peak of his superstardom. ‘Om Shanti Om’ went on to become one of the highest grossers of all-time, even though it was competing against a big film like ‘Saawariya’. ‘Chak De India’ was arguably his career best film and performance. SRK looked invincible, the only other men competing – but failing to consistently beat him – were Hrithik Roshan, Aamir Khan and Akshay Kumar.
10 years down the line, a lot has changed, but what remains strong is his fan-following. SRK is still one of the most loved movie stars in the country and without doubt the most loved Indian actor outside the country.
For an actor who is expected to match or even beat his contemporaries like Salman Khan and Aamir Khan (who have now raced way ahead), SRK simply hasn’t had enough to show as far as box office results are concerned. The collections of his films are still fantastic, an under-performer like ‘Dilwale’ collected a lot more than the career best of several other top actors in the industry. But for an actor who maintained an incredible level of consistency for the first 20 years of his career – more is expected out of him even at the age of 51, even when he has nothing left to prove or achieve.
The concern for SRK is not the opening of his films, but it’s about converting those big starts into big grossers. His films are top-heavy, most of the collections are coming in the first weekend (3 days) – which also suggests that his fans are coming out in big numbers, but the neutrals and people who decide to watch recommended films are no longer coming to watch his films.
The table below makes this point pretty clear on where Shah Rukh Khan has been going wrong. His best trending film is ‘Jab Tak Hai Jaan’ only because clashing with another film tends to improve the weekend to lifetime ratio – which could be because of the section of the audience who want to watch both films. Otherwise, Chennai Express is his best trending film in the last few years and even that doesn’t make it to the Top 5.
Two of his last three films haven’t even doubled the first weekend collections. In other words, more people have watched his films in the first 3 days than those who watched it from 4th day onwards.
It once again proves the point we made earlier, fans of the superstar are coming to watch his films, the rest of the audience – who rely on word-of-mouth – simply aren’t coming in enough numbers. His films haven’t had repeat-value either, which is crucial for films to perform in Week 2, 3, 4 and after.
3 Idiots is by far the best trending film and it would have probably crossed the 500 crore mark if it released today. The Top 3 is all about Aamir Khan and each of those films have gone on to become the highest grossers of all time. Salman’s best film this decade, Bajrangi Bhaijaan, takes the 4th spot. It’s one of those few superstar films that has managed to triple its first weekend business.
In short, as far as Shah Rukh Khan is concerned, it’s still about that one film that needs to find universal acceptance. But the wait for that one film is getting longer with each new release.
The hype has always been there and the stardom is there too, but it’s the substance that’s been missing. It’s not about the first weekend, but what his films collect after the first couple of days that’s going to be important – both for ‘Raees’ and his other release this year.
| Film | 1st Weekend | Lifetime | Ratio |
| 3 Idiots | 37 | 201 | 5.43 |
| Dangal | 107 | 385 | 3.60 |
| PK | 95 | 340 | 3.58 |
| Bajrangi Bhaijaan | 103 | 321 | 3.12 |
| Sultan | 105 | 302 | 2.88 |
| Kick | 84 | 233 | 2.77 |
| Dhoom 3 | 108 | 285 | 2.64 |
| Jab Tak Hai Jaan* | 49 | 120 | 2.44 |
| Chennai Express | 94 | 227 | 2.41 |
| Dilwale* | 65 | 148 | 2.27 |
| Prem Ratan Dhan Payo | 104 | 213 | 2.05 |
| Talaash | 46 | 93 | 2.02 |
| Happy New Year | 109 | 204 | 1.87 |
| Jai Ho | 60 | 112 | 1.87 |
| FAN | 52 | 84 | 1.62 |
now you will measure SRK based only on Box office collection? He is a trendsetter for all these years!!! Today bollywood is global because of brand SRK! respect!!! He is up there in collection in acting no way aamir or salman are better actors than him!!! he has faced worst haters who have been trying to bring him down but guess what he is still the king!!! he is the best product from bollywood ever!!! and dont worry he will bang again watch out for RAEES
After a long time Great Article by Indicine
Time has changed, now srk can’t defeat salman or aamir . very soon akshay kumar will take a huge lead over him 100% likh lo.
As I have Said earlier
SRK is the most Consistent Actor Because before 2008
He had a Maximum festive release.
Whenever Aamir-Salman got Diwali,they delivered BB/ATBB
(Raja Hindustani & HSSH).
And Now SRK is not getting Solo Festive Release While Aamir-Salman
enjoying solo Festive Release.
Though I feel Noone can break Aamirs Records bcoz Aamir knows what audience craving for.
Only Actor who knows the nerve of indian audience.
The gap of Pk vs Dangal trending is wasn’t big, just 0.02 times difference. But Dangal is better trending movie among the two if we compare the release period and holiday advantage.
Anyways Dangal is biggest blockbuster of this decade and lets see which movie can cross its lifetime.
talash is ahead from jai ho & fan which are lowest grossers of superstars in previous years.
without tingu’s stardom his movies are on top. while other content movies struggle at b.o. now say haters. aamir is in different league. he dont attend award shows,functions,less use of social media, less commercial, less movies despite he is so popular. if he start doing all these he can establish crazy fan following who fights for stars whole day on fb,twitter or bash other stars, participate in each poll etc but he do not promote himself more then his movie too proffesional yet he pulls audience like a magnet. truely in diff. league not in rat race.
Never forgot abt Negativity spread by heaters and boycotting by politicians,,,, whenever SRKs movie realising date come to near, our fb, WhatsApp & other social networking sites full wid negative post, hatred words, fake post, boycotting post, prove ur patriotism to boycott post, only happened wid Shahrukh khan,,,,,, dont forget Sir neutral public is also moody people noy like fans,,, we hv seen this typr of boycotting frm my name is khan to raees and ll see in future also,,,, ye sb galat ho rha hai.
Seriously jb b koi movie release hone lagti hai Kuch deshbhakt jaag jaate hai negativity failaate hai aur boycott krne ki koshish krtw hai,
Being neutral fan going FDFS 10.00Am for Raees & FDSS 1.30Pm for kaabil….. Bollywood & Fans needs unity,,,,,
Difference between Salman and Aamir movies is because Aamir movies gets more free week run compare to Salman’s movie……Remember Aamir movies always gets 3-4 open week, and also more number of Holidays, while on the other hand Salman movies gets only 1-2 open week (With less Ticket Price)…….
On thing I also want to add, that both Superstar deserve what they get because if movie is not good then there is no use of open weeks…….My point is if Salman movie BB and Sultan also get the same benefits like PK and Dangal then output would be much higher, where BB will easily break PK record…….
Still both Superstar are great…
SALMAN fans who is crying over xmas. just tell me how much tzh will collect on xmas 2017.
max 400cr with +wom with no clash. then how you can claim he is ahead in stardom as he is coming with katrina+sequel+chartbuster+yrf+xmas/ny on monday. while aamir came in demonitise,no lead actress,no chartbuster or action masala,national holidays on sunday.
if Salman pull 400cr with mixed wom or 350cr with neg. wom then it will be called no. 1 stardom. Content k sath to aamir b xmas pe 400 kar raha h and if so does salman then how he is ahead. they are at same level i guess then. THINK ON IT. aamir is not so social thats why he lacks in crazy fan following who bashes other stars on social platforms.
no one is more popular then salman no doubt bcoz of his larger then life aura,style on & off screen right now. while no one can deny the box office pull of aamir khan bcoz of his hardwork,passion or trust of audience. so both are unmatchable right now. if aamir need that crazy following then he need to do more movies,interviews/promotions etc while Salman need to continue doing films like bajrangi,sultan,tubelight. but both know their usp & know their job well thats why they are india’s biggest superstars. srk,hr need to go aamir way to gain trust of audience while akki going in his way itself a mini industry. waiting for thug AB ak together dhamaka on diwali.
@AAMIR KHAN,U just nailed it. fully agree with you.
@aamir-the megastar
all srk films of deewali have clashes,
baazigar-bedardi, dtph-bhai-gulame mustafa, miohabba-mission kashmir, vz-aitraaz, kkhh-bmcm
Btw Andaaz apna apna, kyun ki, jaaneman, mamk, all the best were all diwali releases too
@aamir khan
abe what?????hny?dilwale?? They had content?? Fan???lol all were silly script movies, get well !!!
@srk-a legend
u r a chameleon moronic srk hater. Stop bashing aamir in disguise of srkian u Bhabitard.,
@Tiger-the real king, did anyone bash ur bhai here??? ur bhais tell(gangu-telis tell) is over so he doesnt marry and have children. Taill sab shera and dawood ni khadiya teri Chammiya ka
I have nothing against Salman, but u raped woman-tards r misbehaving here!!!! Calling srk HS partner etc etc.
Give SRK Christmass or Eid without any clash and see the result
“SRK looked invincible, the only other men competing – but failing to consistently beat him – were Hrithik Roshan, Aamir Khan and Akshay Kumar….”
“SRK is still one of the most loved movie stars in the country and without doubt the most loved Indian actor outside the country….”
“…an actor who maintained an incredible level of consistency for the first 20 years of his career…”
“…he has nothing left to prove or achieve…”
“an under-performer like ‘Dilwale’ collected a lot more than the career best of several other top actors in the industry”
Thanks for this beautiful article @Indicine
Considering the trailer and promos of raees it is quite evident that this time also there will be no difference like it was for his last half dozen movies-insanely high promotion and stupidly high expectation but zero in substance and quality.nawaz may be only saving grace this time.
Indicine please let the people know that Kaabil gets equal number of screening as Raees across India. Kaabil is a small budget movie compared to Raees but still managed to get equal allocation of screening. So Kaabil is already a winner and Raees is already a loser!!
LOL Bullshit! hakla is fighting for 3rd/4th spot in terms of Box office and u r comparing him with MegaKhans/MegaStars #SALMIR who are light years ahed of this GAREEB khan, Ohh yeah u r his Chamcha that’s why you’re doing this stuff but ye chamchagiri thodi Aukaat se bahar nahi hogayi kya ? it would be better if you do this shit comparison of hakla with Akki/Hrithik, even they will kick his ass in coming yrs. And Even if he gets that ‘One’ universally appealing movie then also the Gap between him and #SALMIR is too big.
AMIR AND SALMAN MOVIE WITHOUT CLASH RELIESH AND ALSO FISTIVE SESSION LIKE DEEWALI AND CRISTMAS….. BUT SRK MOVIE WITH CLASH(RAEES VS KAVIL) AND (DILALE VS BAJIRAO MASTANI) OTHER WISE BOTH MOVIE BREAK ALL RECORD SO PLEASE DON’T UNDERESTIMATE OF POWER OF SRK
I’m laughing on some morons who still thinks SALMIR are taking advantage of EID/XMAS ?. LOL SALMIR doesn’t get them in ‘Daan’, they made those festivals big to release movies. Hakla also had Monopoly on DIWALI but due to Overdose of his Shitty/Crappy movies he lost that period. So don’t give credit of SALMIR’s massive success to EID/XMAS if you don’t know Facts.
@chinmay it is not “acting” rather “overacting”,my friend.
really In 2006-2008 it was akshay who was on top, 4 releases in a yr with less promotion still just missed oso by 7 or 8 cr due to taare zammen par which was also blockbuster agree it was a different genre movie but what abt bajirao and savariyaan those they are nt different genres.
Srks best period only in 2001 to 2004,Even in that period hrithik has beaten him.
Notice one thing before 2007 diwali was the only big holiday nt eid and chirstmas those srk movies released in diwali are super hit but others are not.
it was due to media that people thinks srk is greater than aamir and salman,Actually he is so small compared to salman and aamir.
Aamir Khan Fans and others plz stop Comparing Salman With Aamir interms of BOX OFFICE. Salman Khan is way ahead of Aamir but we ain’t like srk fans to give excuses of Christmas, Hiked Ticket prices for weeks and Too many holidays with Open Weeks. Even SRK would have crossed 350 with Dangal on Christmas. Bajrangi Bhaijaan’s footfalls speak that it would have collected more than 350 crs on Christmas and even Sultan would’ve collected 350 crs with open weeks, it’s not easy to cross 30+ crs on consecutive 5 days and it got only 1 week, YRF were degrading its collection too (u can see on BOI) The only film whose official and trade figs are same coz of YRF… The controversy was arose that YRF are not showing muchh collection cox if it touch 300 salman would get 100. Whereas can’t touch even 300 crs on Eid and that too with Sultan type films.
thats called the paid biased site and media.ce was the planned release in eid and extended one day to benefit independence day holiday,the most holidays enjoyed by ce lyk eid independence day,Janmastami,Rakha purnima, no other eid release enjoyed more than eid holiday apart from ett which was just extra holiday independence day,six day run my foot,biased.
Indicine support srk…..if srk has fan following then were the results……according to box office u should admit aamir tops.
…
Domestic nd overseas………both….he rules even salman is very behind………imbd 250 proofs where is aamir 5 movies are from aamir khan…..nd u talking abt srk…….u dont knw any knowledge ….u are aprtial….this shows u faked…………u also knw where is aamir nd where is salman…..srk i far far behind….
Raees and kaabil are both same genre movie if raees cross 125cr then we will think srk can make movie superhit on his own.because here no support to srk(expect sunny item song) lyk dangal ,Theb he is a superstar
Aamir Khan Fans and others plz stop Comparing Salman With Aamir interms of BOX OFFICE. Salman Khan is way ahead of Aamir but we ain’t like srk fans to give excuses of Christmas, Hiked Ticket prices for weeks and Too many holidays with Open Weeks. Even SRK would have crossed 350 with Dangal on Christmas. Bajrangi Bhaijaan’s footfalls speak that it would have collected more than 350 crs on Christmas and even Sultan would’ve collected 350 crs with open weeks, it’s not easy to cross 30+ crs on consecutive 5 days and it got only 1 week, YRF were degrading its collection too (u can see on BOI) The only film whose official and trade figs are same coz of YRF… The controversy was arose that YRF are not showing muchh collection cox if it touch 300 salman would get 100. Whereas Aamir can’t touch even 300 crs on Eid and that too with Sultan type films… He has two 300 crs grosser bcoz of Christmas. PK would haven’t collected 310 crs if it were released on Eid. Dangal would have collected only 320-330 crs. if it was on Eid. coz footfalls speaks…. So it’s very easily cleared that Salman is ahead of Aamir on Box office. Aamir is nothing Without script. SRK is ahead of Aamir too but he is unlucky that he doesn’t get Dangal and PK type films and he isn’t as good actors as Aamir…. SRK on Christmas with Dangal 380 crs and Salman with Dangal on Christmas 400+ crs.. so stop comparing guys.
@Indicine plz post this one
Happy new year real fig.-36(93cr) 3 holidays weekend.
Ce -29cr(86) 3 holidays weekend.
But dhoom3 -33(101cr) one holiday weekend
pk-26.61(94cr) only one holiday wtihout any promotion and any other support,
For indicine…It’s srk srk srk everywhere…sad
Srk is now below than Aamir, Salman, Akki & Hrithik