Shah Rukh Khan vs Aamir and Salman: The Box Office difference!

10 years ago when we started this website, Shah Rukh Khan was at the peak of his superstardom. ‘Om Shanti Om’ went on to become one of the highest grossers of all-time, even though it was competing against a big film like ‘Saawariya’. ‘Chak De India’ was arguably his career best film and performance. SRK looked invincible, the only other men competing – but failing to consistently beat him – were Hrithik Roshan, Aamir Khan and Akshay Kumar.

10 years down the line, a lot has changed, but what remains strong is his fan-following. SRK is still one of the most loved movie stars in the country and without doubt the most loved Indian actor outside the country.

For an actor who is expected to match or even beat his contemporaries like Salman Khan and Aamir Khan (who have now raced way ahead), SRK simply hasn’t had enough to show as far as box office results are concerned. The collections of his films are still fantastic, an under-performer like ‘Dilwale’ collected a lot more than the career best of several other top actors in the industry. But for an actor who maintained an incredible level of consistency for the first 20 years of his career – more is expected out of him even at the age of 51, even when he has nothing left to prove or achieve.

The concern for SRK is not the opening of his films, but it’s about converting those big starts into big grossers. His films are top-heavy, most of the collections are coming in the first weekend (3 days) – which also suggests that his fans are coming out in big numbers, but the neutrals and people who decide to watch recommended films are no longer coming to watch his films.

The table below makes this point pretty clear on where Shah Rukh Khan has been going wrong. His best trending film is ‘Jab Tak Hai Jaan’ only because clashing with another film tends to improve the weekend to lifetime ratio – which could be because of the section of the audience who want to watch both films. Otherwise, Chennai Express is his best trending film in the last few years and even that doesn’t make it to the Top 5.

Two of his last three films haven’t even doubled the first weekend collections. In other words, more people have watched his films in the first 3 days than those who watched it from 4th day onwards.

It once again proves the point we made earlier, fans of the superstar are coming to watch his films, the rest of the audience – who rely on word-of-mouth – simply aren’t coming in enough numbers. His films haven’t had repeat-value either, which is crucial for films to perform in Week 2, 3, 4 and after.

3 Idiots is by far the best trending film and it would have probably crossed the 500 crore mark if it released today. The Top 3 is all about Aamir Khan and each of those films have gone on to become the highest grossers of all time. Salman’s best film this decade, Bajrangi Bhaijaan, takes the 4th spot. It’s one of those few superstar films that has managed to triple its first weekend business.

In short, as far as Shah Rukh Khan is concerned, it’s still about that one film that needs to find universal acceptance. But the wait for that one film is getting longer with each new release.

The hype has always been there and the stardom is there too, but it’s the substance that’s been missing. It’s not about the first weekend, but what his films collect after the first couple of days that’s going to be important – both for ‘Raees’ and his other release this year.

Film1st WeekendLifetimeRatio
3 Idiots372015.43
Dangal1073853.60
PK953403.58
Bajrangi Bhaijaan1033213.12
Sultan1053022.88
Kick842332.77
Dhoom 31082852.64
Jab Tak Hai Jaan*491202.44
Chennai Express942272.41
Dilwale*651482.27
Prem Ratan Dhan Payo1042132.05
Talaash46932.02
Happy New Year1092041.87
Jai Ho601121.87
FAN52841.62
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150 Comments

  • Mark my words

    my favourite kong khan will win a GOLD medal from indian president for his Rahees performance
    first time ever.

  • No doubt on srk stardom just he need one universal film , then who can stop him . Third biggest superstar Aamir , Salman , Srk .

  • SRK don’t need even Best WOM. Chennai Express got 60 WOM and was ATG. He just need 65 + WOM and see the History being created

  • Till now only 6 movies have crossed 100cr mark in its 1st weekend and actors who crossed 100cr in 1st Weekend are:
    Salman: 3
    Aamir: 2
    Srk: 1

  • SRK is still no. 1. Dangal 5 open week, Tex Free in 5 state, All time High Ticket Prices still struggling for 400 cr. If fan get same benefit, easily cross 400 Cr. Truly Shameful!

  • Sharukh’s fans will not accept or agree with Indicine’s article. Even how best you explain the truth about his stardom, quality of film, fans following, box office numbers, footfall, understand the medium and etc. They’re just arrogant and egos as their idol. And I bet you he will find it difficult to beat Aamir again in 2018. Or to say got no opportunity to beat Dangal as Thugs comes earlier on Diwali. As we know it’s Aamir vs Aamir in Bollywood box office. Anyway good luck to Shahrukh!

  • This downfall makes me said but there is a strong belief that my HERO will prove wrong all the negativity and come back strong.

  • Everyone has a rough phase in his career..if srk has nothing to prove than why are people all over the world expecting from him? His film choices has been bad undoubtedly..but he will rise!! He is king and will always be king!!

  • Amir is overrated star. He doesn’t deserve 200 Cr too. Fan was a masterpiece but idiots audience made it flop and hit to crap dangal.

  • My predictions for some of THE BIGGEST FILMS OF 2017 ;

    NOTES
    ●1, If any of ‘A’ list superstars (like Salman, Aamir, HRITHIK except SRK) films get solo releases on EDX then my predictions will be same or 400Cr plus. So don’t get surprised with that because I/you know EDX POWER THE TOP3 MEGASTARS/SUPERSTARS of Hindi Cinema.
    ●2, Just kept older one in brackets if there’s a change in my prediction.
    ●3, It is too hard to predict BO collection of any film that faces CLASH(°) than any film that gets SOLO(*) releases. Mostly because of Dirty game that one film plays to create negativities against other film, so that their own film can get huge audiences only and other’s non/null/ignored.
    ….. Even though I have predicted clash facing films yet I’m sure that either one or both films predictions will fail badly only because one film will perform either much BETTER or much LOWER than expectations considering CLASH. HIGHER for film that’s playing Dirty Game & LOWER for other.
    ….. Only way to defeat The Dirty Game is Clashing film’s every outcomes before release should be either outstanding in its own or at least better than opponent’s.
    ………………………………………………..

    KAABIL
    Excellent .. 271 Cr* | 180 Cr°
    Mixed .. 190 Cr* | 126 Cr°

    RAEES
    Excellent .. 236 Cr* | 166 Cr°
    Mixed .. 165 Cr* | 116 Cr°

    Since it is releasing on normal day (i.e a bad sign in Clash) with following National holiday i.e Republic Day and then a Normal weekend. So its most important first weekend (5Days) will be huge.
    ………………………………………………..

    Jolly LLB 2
    Excellent .. 136 Cr
    Mixed .. 95 Cr
    ………………………………………………..

    Toilet Ek Prem Katha
    Excellent .. 143 Cr
    Mixed .. 100 Cr
    ………………………………………………..

    TUBELIGHT
    Excellent .. 407 Cr
    Mixed .. 285 Cr

    Due to Eid holidays having 1 Big days i.e Monday (Baasi Eid/Post Eid) if Eid falls on sunday (In this case, prediction needs to change (to lower)) or 2 Big days i.e Monday (Eid) & Tuesday (Post Eid) if Eid falls on Monday or 3 Big days i.e Monday (Eid), Tuesday (Eid) & Wednesday (Post Eid) if two Eid fall in first two working days just like Sultan. So overall it is 5-6 Days extended weekend for the film. More Thanks to Eid, Salman fans 400 Cr claims for Tubelight are correct. Follow the sign (▶) below for more details.
    ………………………………………………..

    CRACK
    Excellent .. 221 Cr* | 136 Cr°
    Mixed .. 155 Cr* | 95 Cr°

    THE RING (working tittle)
    Excellent .. 257 Cr* | 157 Cr°
    Mixed .. 180 Cr* | 110 Cr°

    Since it is releasing on normal weekend with following two holidays on Monday Krishna Janmastami & Tuesday Independence day. So its most important first five days collection will be huge.
    ………………………………………………..

    BAADSHAHO
    Excellent .. 143 Cr
    Mixed .. 100 Cr
    ………………………………………………..

    PADMAN
    Excellent .. 143 Cr
    Mixed .. 100 Cr
    ………………………………………………..

    TIGER ZINDA HAI
    Excellent .. 450 Cr* | 330 Cr°
    Mixed .. 315 Cr* | 231 Cr°

    SANJAY DUTT Biopic
    Excellent .. 371 Cr* | 250 Cr°
    Mixed .. 260 Cr* | 175 Cr°

    Due to Winder holidays periods having penalties of big holidays too like Pre-Xmas market on 24, Xmas on 25, Good bye Year on 31, New Year on 1 which always start from 24 Dec & end to first week of January. Follow the sign (▶) below for more details.
    ………………………………………………..

    ▶FACT→There is no need to be GOOD FILM to cross 200 Cr or 300 Cr when a Film is releasing on EDX holidays because EDX is like 7 Khoon Maaf. To cross margin like 500 Cr, needs something extraordinary even on EDX holidays (Fact validation:- all films release in periods 2014-2017).

    [For 2016’s Predictions & Results, read my comment here : https://t.co/Wk4EoYoI75%5D

  • LOL srk’s star power is still intact. Just have a look at HNY weekend collections. With less screen count and average ticket rates compared to today’s blockbusters it did well to register more than 100% occupancy for a 109cr weekend. That’s fantastic and something which only a star and producer of srk’s calibre can do. So indicine don’t mourn yet. His another classic movie is releasing soon and who knows it may simply cross Dangal’s lifetime collections in it’s first weekend itself.

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