Rustom vs Mohenjo Daro: Box Office Clash Analysis

A couple of weeks ago, Ashutosh Gowarikar’s Mohenjo Daro was one of the most awaited films of 2016. The trailer was expected to make a huge impact, giving the Hrithik Roshan starrer a big advantage in the box office clash against Akshay Kumar’s Rustom.

After all, on paper, Mohenjo Daro ticked almost every box. A talented and more established director. Bigger budget and scale. A bigger box office star, who does fewer films. The genre was also in Mohenjo Daro’s favour, after the success of ‘Baahubali’ and ‘Bajirao Mastani’.

But now that the trailers of both films are out, the tables have turned and the clash is now going to be much closer.

Rustom is leading at this point in time, because the costs are much lower and the trailer has managed to find appreciation – both with the audience and trade. This will result in Rustom getting higher number of screens than it previously would (not compared to Mohenjo Daro), it’s also likely to get a decent single-screen release. The film could also get equal number of shows at multiplexes, which will be a massive advantage.

As things stand today, Rustom has already won half the battle with a solid trailer. Mohenjo Daro will now rely on music to increase the buzz and post-release, the content to click big time.

The math is simple, to recover costs, both films combined have to collect more than Rs 230 crore at the box office. The ratio will be 65:35. Mohenjo Daro will not only have to take the lead against Rustom, it’ll have to nearly double its collections.

Interestingly, this isn’t the first time Ashutosh Gowariker is taking on a biggie. Exactly 15 years ago, Lagaan released with Gadar. Gowarikar lost the clash, but his film did well enough to recover costs and Lagaan went on to become only the 3rd Oscar nominated Indian film.

Rustom doesn’t even need to be a Gadar, not even close, but Mohenjo Daro will have to match or get close to the quality of Lagaan.

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207 Comments

  • @sss :
    Congratulations!! U have officially get selected to be in the chameleons club along with Thullu and Sambuddha.

    You had rated the MohenjoDaro trailer 4/5 and now you are bashing it. You have a fake personality. I always knew that you are a moron, but a few comments of recent times made me rethink about if you are on par with Sunny, Fasal etc.

    But u again proved that u are a moron!!
    A moronic chameleon. ??

  • Does MohenjoDaro trailer promise anything new?
    Alright, I had written a long comment about it , but I couldn’t find it after posting. So my labour gaya paani mein..

    Will post about it on some other articles.

  • @sarman is here either you Hrithik fans are dumb or pretend to be…
    Baby 96
    Sib 90
    Brothers 84
    Calculate them if it is more than k3 or not…

  • @A.B Singh is Bling 20.7cr on it’s opening day !!!! Hope you are not using the roshan calculator
    Even Brothers could have collected 25+ if i-day was on its first day of it’s release..

  • @nipun,you took me wrong.yeah when I fight here I remain in the level of mine under which Fasal and tiger all comes.that I admit.

    But seriously when I review a trailer/movie,I become serious and it has nothing to do with bashing/fighting over here.

    And I rated 3.8/5 rather than 4/5 to Mahenjodaro.

    And for Rustom it is 4/5

    And bro nothing to fight against you as neither I’m a hrithik hater nor of you.

    So I didn’t say Mahenjodaro trailer is bad/worst rather I said it’s not that much good compared to Rustom Trailer.

    And the rating I had given to both MD and Rustom are 3.8 and 4 respectively based on trailer.for me Rustom should get 4+ but I limited it to 4 because rest will be shown on theatre.

    And in Mahenjodaro trailer too,I praised almost all of it’s positive aspects.but at the Same time I said the same here which I said there—-MD story wise looks little dull because it shown a lov story rather than an extra ordinary warfare kind of scenes.which may disappointed tge audience ,the Same I repeated here,so what’s wrong I did kindly tell me!!!!!

    And yeah I too admitted I never expected a trailer of this kind from rustom which too thrilled me and made me excited too.so I wrote that compared to Rustom,MD seems dull as expected.did it has any link with my praising of MD trailer in MD trailer page.

    Trailer Comparison wise I said MD is little behind Rustom that’s all.I didn’t said that MD will be bad movie.

    And you know what being Asutoshji’s Fan,I wish that Mahenjodaro must have to show the best story.because I already declared it should be the best movie even before of it’s release and still has high hope over it but disappointed a bit by it’s trailer which couldn’t make me excited.taht’s all nothing else bro.if you wanna bash me bash,but don’t take me in wrong way that I misjudge a trailer/movies like a double standard.it hurts me a lot.because I write from my deep heart what I felt for particular trailer/movie,that’s it.I still supports MD and will watch it 1st on theatre.a the best for MD bro.please don’t be sad and don’t took my comments in negative way.

    And judging a movie based in it’s trailer also very wrong which I made little mistake there so I rectified that and who knows MD will surprise everyone inside the theatre,hoping for that,all the very best.

  • Common guys what is this That rustom won the half battle. Seriously. Rustom didn’t won any battle yet. Even though its trailer telecast on zee network but that doesn’t mean it will excite those peoples who tunes TV channels on prime time. I still think that Both MJD and Rustom won’t open in the way Indicine or trade is assuming. We have seen how people on social sites makes great impact on day 1 at boxoffice.
    MJD had a negative point as its trailer didn’t made much impact on neutral fan base while Rustom had created that impact but as it is not coming solo that impact won’t create that huge difference. No doubt that Rustom will gather huge critical appreciation but will it get same from audience that will be the key. On the other hand MJD critical reception will be mix but if it have enough masala to entertain audience than it won’t hurt much by rustom.
    All and All only MJD can stop itself to being a success not Rustom. As the clash is not same as Dilwale vs BM. Even in that clash Dilwale opened huge as compare to BM with limited screen space.
    Wait for Aug 12th instead of deciding who won or loose.

    • @Sky, Rustom has won half the battle because of its trailer and lower costs. Even with a solo release, Mohenjo Daro had to be a very good film to recover costs. Now with two films releasing on the same day, MD is most certainly on the back foot.

      But Ashutosh and his team is trade aware. They are very confident of their film too.

  • @ Moron ANipunMA 12.05 Am
    I think u are the biggest All time moron of indicine… Because u r criticised SRK At the of Dilwale & Fan… And Also I several times Read ur comments about That 3rd position of Hrithik & Also u trying to be indirectly mocking SRK & His movies…I have nothing problem Against Hrithik , But worst Fans like u Force me to bash Hrithik.. Atleast u will stop ur crap reviews Agains SRK movies…U Will Write whatever ur fav actor movies….

    #Fasal kerala

  • I still think that unnecessary negativity created for Mohenjodaro despite that the trailer wasn’t bad but expectation are more. Never seen any highly anticipated trailer got this kind of negativity in these time who doesn’t fall into masala/comdedy genre.
    Regarding trade we all know how intelligent these guys are. Still remember they have doubt that PK can do max 200cr on Christmas 2014. ROFL.

  • I dont understand one thing…yaar ye akshay kumar k fans social media pe bahut tareef karte hain lekin uski movie dekhne kyun nahin jaate…bhai movies v dekh liya karo uski taki collections ache ho..

  • Rustome trailer has been more impressive, and I do believe the number of shows at multiplex for Rustom can be higher because of less running time. Ashutosh’s movie are usually longer than general cinema, thus, it might come as an added disadvantage for him along with the weak trailer. The things that favor MohenjoDaro is music (might be), because the composer is the best this country has to offer Rahman.
    Fingers crossed, want both films to do justice but an unwilling sense says Rustom will beat MD. :)

  • I think mohenjo daro is very perfect film of hrithik ,because
    This actor in analyis of boxoffis verry better than akshay

    Rustom is good famuse person ,but it film is not good show personality because akshay is not good accter for performence.

    I think rustom convinced(flop)

    Hrithik roshan film (hit or super hit)????

    Akshay film ?????

    Clash between bang bang and haidare,winer is hrithik
    Clash between mohenjo daro and rustom , winer absolutely is hrithik?

  • Bollywood clashes last 10 years among leading Stars

    Shah Rukh vs Janeman = Hit
    Shah Rukh vs Saawariya = Blockbuster
    Shah Rukh vs Sos = super hit
    Shah Rukh vs Bajirao = Semi hit

    Success ratio = 100%
    Hit ratio = 75%

    Ajay vs Blue / MrmK = Hit
    Ajay vs Action replay = Blockbuster
    Ajay vs Jthj = Hit
    Ajay vs Adhm = Pending.

    Success ratio = 100%
    Hit ratio = 100%

    Akshay vs Don = Flop
    Akshay vs Atb / MrmK = Flop
    Akshay vs Chennai express = Flop
    Akshay vs Dolly k D = Semi Hit
    Akshay vs MDJ = Pending

    Success ratio =20%
    Hit ratio = Error 404

    So Tell me guys why should Makki be a threat looking @ his past clashes?

    Answer = Error 404

  • I personally loved both the films.i am going to watch both of them..of course Mohenjadaro will be a first priority because it is a film which was amongst my top 3 most awaited films of the year…so all the best to both the teams..may the better one win

  • Hrithik congratulated Akshay on #Rustam Trailor.This is gesture of a real Superstar and a great human being, a healthy compilation is always good. I always belive that Hrithik Roshan is a true blue Superstar material but unfortunately never got the due he deserves, even tough I am Akshay Kumar Fan I will Watch #MOHENJODARO before #RUSTOM, I am sure I am not hurting any Akshay Fan. I think Akshay fans also need to respect and Support Hrithik.

  • @sss:
    Didn’t want to hurt you! But it seems u changed ur opinions. Even your ratings and reviews are not matching .
    Regarding the story, it is based on an adventures journey of a guy who have gone to the era of MohenjoDaro and Love story is just a part of the journey.

  • @fasal:
    You used to bash Hrithik and MohenjoDaro. No? Being a Hrithik fan, I have not based any star without any reasons. And when did I bash Fan? Telling lies to prove me wrong??
    Alright, I am not here to take part in childish fanwars .
    Thanks!

  • Mad?how can rustom get more screens than mohenjodaro??
    No chance at all..it will always be 65-35 in favour of mohenjo daro..
    Akki fans Zara apne aukaat me raho
    Yaaron

  • Both movies have the potential to become all-time blockbusters at the box office! Akshay and hrithik competing against each
    Other this independence day!

  • @sky:
    Spot on.
    People outside social media do exist too. Rustom trailer has received well and has also got benefitted by the negativity around MohenjoDaro trailer. But it is the case across social media mainly.
    Many people have liked MohenjoDaro trailer too and it is not likely to be a regular Bollywood stuff like Rustom. So if MohenjoDaro content clicks, it will easily do 180 crores+ like Bajirao Mastani which competed with much waited Dilwale and it opened to only 11 crores. MohenjoDaro is likely to open better and it is not competing with any very much commercial movie like Dilwale. Rustom is definitely not a biggie like MohenjoDaro, Dangal, Sultan and Shivaay. It has just got enough buzz thanks to the clash. And if its fairly good trailer which doesn’t offer anything new will excite the audience to watch it in theatre is another question.

    Yes, in the end, it’s the content which will decide MohenjoDaro’s fate. I am expecting people to enjoy MohenjoDaro in theatre thanks to its cinematography and storytelling skills of Gowariker. Also, people are likely to enjoy watching the adventurous journey of Salman, the fighting scenes with villains,Monsters , crocodile and horses, the beautiful statues and so on..

    As for critics ratings. I am expecting MohenjoDaro to receive similar/better responses than Krrish 3. You may be surprised to see Krrish 3’s critics ratings which are marginally behind movies like Bajirao Mastani. But more important is audience responses. . I am expecting its WOM to be better than Hrithik ‘s last 3 films. Let’s see..

  • @nipun,and why you’re thinking lkke a stubborn I coudn’t understood may be due to I priased a lot MD trailer in it’s trailer page in my review and here analysed it against Rustom.that may be seems like little different.

    But my opinion there and here is completely same,I said the wow factor is missing in MD at that time there an share too may be WE will watch that in theatre.which Ruston able to provide and my trailer review for both the movie (3.8 for MD and 4 for rustom) too also not that much changed.

    But why I said here that MD couldn’t give the wow factor though it’s very good because I didn’t expected rustom to be that much exciting.

    And finally I concluded which was the same that I previously wrote is MD too excited me to many extent although it seems to miss something which I expect to watch at theatre.while Rustom already exceeded everybody’s expectations that’s what I wanted to say.

    So I didn’t changed my review/rating even expectation for MD which was at the Same level which remained in previous.I’m still praising MD for it’s most of the stills.And last of all I think the big factor of MD lies in the film that much trust I have on Asutoshji.it’s just trailercomparison nothing else.film may will go in different way,who knows,no one can guarantee about that.

    So I didn’t changed the my perception which is the same.please don’t compare me at least with @babaji/@arjunyoungistanfan,it’s kind request.

  • @nipun,and why you’re thinking lkke a stubborn I coudn’t understood may be due to I priased a lot MD trailer in it’s trailer page in my review and here analysed it against Rustom.that may be seems like little different.

    But my opinion there and here is completely same,I said the wow factor is missing in MD at that time there an share too may be WE will watch that in theatre.which Ruston able to provide and my trailer review for both the movie (3.8 for MD and 4 for rustom) too also not that much changed.

    But why I said here that MD couldn’t give the wow factor though it’s very good because I didn’t expected rustom to be that much exciting.

    And finally I concluded which was the same that I previously wrote is MD too excited me to many extent although it seems to miss something which I expect to watch at theatre.while Rustom already exceeded everybody’s expectations that’s what I wanted to say.

    So I didn’t changed my review/rating even expectation for MD which was at the Same level which remained in previous.I’m still praising MD for it’s most of the stills.And last of all I think the big factor of MD lies in the film that much trust I have on Asutoshji.it’s just trailercomparison nothing else.film may will go in different way,who knows,no one can guarantee about that.

    So I didn’t changed my perception which is the same.please don’t compare me at least with @babaji/@arjunyoungistanfan,it’s kind request.

  • rustom will be a clean hit.. akshay slowly regaining his midas touch in boxoffice..I am from tamilnadu but I am a huge akshay fan..he is so popular here than all khans and hrithik and thatswhy akki is casted in 2.0..akkian for life.. love our khiladi

  • Komal Nahata didn’t tell a single word about MohenjoDaro trailer and declared Rustom a winner. Ironically Zetc (u know their connection with Komal)is showing 75 crores forecast for MohenjoDaro and 125 crores for Rustom.

  • @ Nipun at the time of Bang bang & Haider u have not said that bang bang is regular Bollywood film . So bang bang shouldn’t clash it should advert . Now Rustom clashed with Md u think Rustom Bollywood regular Bollywood film bloody hypocrisy .

  • Lol so the name of HRs character in MD is Salman or sorman lolz bwahahaha.. Flaunts in MD are countless…
    Ppl speaking fluent hindi in Mohenjodero era,Even the valley was named Mohenjodaro in 19th century and HR is seen calling it Mohenjodaro in 2016 bc mc.. bwahahahaha

    Ashutosh G already created his own history. lmao

  • @12:05pm Nipun Jo Daaru Kunder

    Dont you mean Complan Boy will be in the Chameleons Club headed by kSHITij n join some buddhi mukherjee n yourself or have you forgotten your days of crpss dressing up as Taylor Swift…?

  • Lol at ‘aNIPOONma Kunders’ pathetic request for his comment about ‘Maanvar Ka DARR’ offering something new be published in order to annoy /irritate the readership…!

    Clearly admin thought your essay was so irrelevant bcoz everyone knows that after seeing that crappy trailer the makers inc Ritik are offering nothing new. Same old story where the Greek Economy Destroyer goes back in time using the Jadoo Spaceship to travel through a wormhole n he arrives in peaceful Jaaduland as the Manipulative Maanvar. He befriends the local king Kabir before stabbing him in the back… blah blah blah

    Same old crap

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