Apart from the dull promos and poor pre-release promotion, Rocket Singh – Salesman of the year was expected to open to decent, if not good numbers due to two reasons.
- Ranbir Kapoor after the success of Wake Up Sid and Ajab Prem Ki Ghazab Kahani, was expected to bring in the audience by his sheer presence.
- Shimit Amin’s last film, Chak De India, was one of those rare films that achieved both critical acclaim and huge box office success.
Shockingly, Rocket Singh has opened to poor numbers on Friday.
There were reports that the advance booking was good, but the morning shows at certain places were as low as 5%. On Friday morning, we watched the movie with exactly 8 others, on a screen with a capacity of close to 500.
Afternoon and evening shows, did boost collections as expected with collections of around 50%. Saturday morning and afternoon shows were better, but were still below expectations.
With low costs, the makers will easily recover their investment through video and television rights alone, but HIT business theatrically seems unlikely now. Unless, the film picks up on Sunday and holds up well during the weekdays.
Although the critics have had only good things to say, the response from the audience has been mixed. “Boring” – “Too long” – “We expected a comedy” is what most people we spoke to, had to say.