Actor Ajay Devgn has said the better film will get all the benefits of the big holiday for Diwali, as the two films – Ae Dil Hai Mushkil and Shivaay – are both scheduled to release 4 days before the biggest day for film business in the year.
The release is similar to ’Krrish 3′ which opened well, but business in the North was dull in the first three days prior to Diwali. But the Hrithik Roshan starrer peaked on Monday, recording the single highest day of all-time.
A solo release would’ve made a huge difference to a film like ‘Shivaay’, but with ‘Ae Dil Hai Mushkil’ also releasing on the same day, the audience will prefer to watch the better film on the big Monday holiday.
“The audience gets divided. Eventually, what will happen is, we are not talking about the first day. It is a pre-Diwali day and we don’t expect a very big number because people are busy” Ajay said.
“By the time you come to Monday, which is like the first day, audience will know which is a better film and that will take away all the benefits” he added.
Produced and Directed by Ajay Devgn, Shivaay releases in theatres on October 28.
Shivaay got all the benifts …
but it will not break heighest Diwali collection of Krissh3 244cr..
shivaay with ADHM will be around 230cr..
Its look like dull year for bollywood.
Diwali devgn vali only shivaay to bolo har har har
Shaktimaan 3.2 Average
Haqeeqat 7.8 Average
Major Saab 10.5 Average
Company 10.75 Average
Qayamat 16.25 Average
Gangajal 8.75 Average
Khakee 25 Average
Kaal 19.75 Average
All The Best 41.85 Average
Atithi Tum kab jaao Ge 29.25 Average
Ek Hi Raasta 2.95 Below Average
Naajayaz 5.3 Below Average
Gundaraj 4.8 Below Average
Jung 6.16 Below Average
Gair 7.1 Below Average
Dil Kya Kare 6.15 Below Average
Deewanagee 11.25 Below Average
Zameen 10 Below Average
Yuva 12 Below Average
Dil Toh Bacha Hain Ji 32 Below Average
Platform 0.7 Disaster
Dil Hain Betaab 0.9 Disaster
Raju Chacha 8.25 Disaster
Chori Chori 4.45 Disaster
Raincoat 3.8 Disaster
Insaan 7.5 Disaster
Blackmail 7.5 Disaster
Tango Charlie 7 Disaster
Main Aisa Hi Hoon 6.1 Disaster
RGV ki Aag 8.15 Disaster
Mr Fraud 5.2 Disaster
Aakrosh 13.65 Disaster
Toonpur Ka Superhero 6.8 Disaster
Tezz 15.42 Disaster
Bedardi 1.1 Flop
Dhanwan 0.55 Flop
Divya Shakti 1.2 Flop
Sangraam 4.15 Flop
Kanoon 1.15 Flop
Hulchul 3.4 Flop
Itihaas 6 Flop
Zakhm 4.2 Flop
Thakshak 5.1 Flop
Hindustan Ki Kasam 13.25 Flop
Deewane 6.65 Flop
Yeh Raaste Hain Pyaar Ke 6.25 Flop
Tera Mera Saath Rahen 3.7 Flop
The Legend of Bhagat Singh 4.75 Flop
HUm Kissi Se Kam Nahin 10.25 Flop
LOC Kargil 20 Flop
Shikhar 8 Flop
Zameer 6.8 Flop
Omkara 23.75 Flop
Cash 18.35 Flop
Mehbooba 5.9 Flop
Halla Bol 14.65 Flop
Sunday 21.25 Flop
U me Aur Hum 22.6 Flop
London Dreams 26.1 Flop
Rascals 33.4 Flop
Himmatwala 43 Flop
Satyagraha 62 Flop
Action Jackson 56.7 Flop
That’s why Ajay is not doing heavy promotion. He know Diwali starts from Monday
I liked you very Ajay but the cheapness you have shown time and again with SOS and shivaay release, I no longer have respect for you… as a professional you have shown serious immaturity and it proves that your mental level is what we can expect from an alcoholic chain smoker… Shivaay looks like an all Hollywood copied action film, But for the cheapness you have shown I hope it flops badly, so badly that you’ll go in depression…
And what ‘better film’ you are talking… You are insecure and you know well that ADHM has nothing to loose because the day advance bookings open, it’ll be ADHM all the way in multiplexes from the release day till the Diwali and you’ll be pissing off looking the Shivaay’s meagre collections… You wait and see, your film is doomed…
Big salute2 u sir…Shivaay will win
After salmir I love ajay,, he is gd man,, no matter how is his box performance, as a human being he gd,, and shivaay will win the race as I am feeling right no!
All i can say after reading this, Ajay understands trade
Ajay’s upcoming films r luking interesting :-golmaal 4 ,baadshaho ,sos 2.
He can score big in g4 and sos 2 and decent in baadshaho
Har Har Mahadev
All females of my family wants to watch ADHM on diwali.. no one interested in shivaay.. I wonder how shivaay is going to take lead or for that matter take diwali benefit.. I think ADHM will win opening day battle because of track record of KJ,songs and family support. .
Lol..Ajay thinks shivay will cross 250cr..Prrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
Cinematography visual effects and trailer doesn’t matter for female audience.. but after opening days content will matter in long run… hope better film wins.. but there is opening advantage goes to ADHM.. Contraversy will help ADHM bcoz it increases curiosity among audience..
As far as Contraversy is conserned, it won’t help Indian film industry. . Bcoz Indian has invested in the movie.. not any pakis.. so Indian will lose money.. not any pakistanI. . Not good for business. Even indian govt i.e. modi govt giving visa to pakis.. they shold stop giving viisa tO pakistani actors. No actor will come india to earn money and producers wont avail their services.. its all politics. ..all are playing with emotions and playing to the gallery. .
well we think the Shivaay Will open with more than 20 Cr and event more due to has a superb trailer with some fantastic special effects
Well said Ajay.. because DEEWALI BENEFITS will be utilised by ACE DIRECTOR KJO SIR not a wannabe pathetic soulless crap director like you.glad you understood this thing so soon.
And after THIS DEEWALI,you pathetic star will come to road and you’ll not ever dare to release your films against BIG STARS.KJO SIR WILL TAKE THE REVENGE OF 2012 CLASH conspiracy made by salman by provoking Ajay’s sos to release against CLASSIC JTHJ.ab bhoogto,well did KJO SIR,TRULY HATS OFF.
@indicine again you showed your hypocicy and jealousy by not referring ajay as superstar? Whats your bloody problem? If ajay is not superstar than you should also not call akshay superstar. Both are equal in terms of stardom and box office pull. Be neutral and fair. Ajay was, is and will always remain superstar.
@Prashant abhishek Shahrukkk…k is in the industry for 25 years but still no 100 cr grosser on non holiday. Shame shame. Ajay has 3 100 cr movies on non holiday. This speaks everything.
Both films will rock but most excited for Ae dil hai mushkil bcoz of the songs
I hope all trailers are awesome n waiting for them while another guy name is rohan omg while u r talking about controversy my friend
ADHM will take advantage coz it has a huge buzz, huge starcaste,chartbuster music n Ranbir n Fawad both are great actors n curiosity to watch Aishwarya making people more excited n last karan johar movie
thats where respect comes from…SHIVAAY all the way…only chakkas will go to see empty shows of ADHM..
@shivaay gang,that’s not important.importnant thing is how powerful koyla was whenever he clashed/faced KING KHAN from front to front in a holiday/normal day as he is a big star on non holiday,rofl.
BAAZIGAR VS bedardi—-BZ—-SUPER HIT,bedardi-disaster—-in 90’s
JTHJ VS sos—-JTHJ—-SUPER HIT,sos—-hit,in this decade.
So where is your koyla ‘s power?????
Tell me single offbeat kinda movie of your koyla which got at least clean hit status?????,rofl.
And as per sources,onlybsingham returns a solo independence day release gas crossed 100cr mark.otherwise both Singham and sos were not even 100cr according to trade figures but 100cr according to producers,rofl.
Still sos will be considered as a DEEWALI release,rofl.hence neither koyla has no offbeat hits nor he has 100cr in ordinary day,rofl.
And with south remakes and other masala.a movies anyone can give big hit.let your koyla to did a movie kind MNIK and make it hit at least in a month of February with protest and cancelled show,rofl.hain dum?????,rofl.
Kahenka big star?????he is not even consistent in any decade and given bunch of disasters given most among all Stars.w hole KING KHAN has maximum SUCCESS and least flops.if KING KHAN is heaven then disaster koyla is like a hell,rofl.tehre is no comparison at all.so better you can compare him with smalls stars,rofl.
And think about a man like koyla whose wife has biggest blockbusters and better success ration than that loser koyla himself.this speaks everything,rofl.
Karan johar k godfather yash chopra ko Ajay Devgn ne do bar dhul chata di- Lamhe vs phool aur kaante and Jab tak hai jaan vs son of sardar k time mai, phir karan johar kis khet ki muli hai.
Ish DIWALI only bolo har har har.. .. …
@aniket,ha ha ha ha.ajay only won against anil Kapoor due to lack stardom of anil Kapoor.
But just after one year in 1993,KING KHAN came thrashed your koyla Devgan.
BAAZIGAR(SUPER HIT) VS bedardi(disaster),ha ha ha ha,rofl.
JTHJ beated sos in OPENING+DOMESTIC+OVERSEAS+WW+VERDICT too.
Infact you can say sos survived in the class against JTHJ being A ROMANCE CLASSIC while sos a complete masala comedy entertaining genre+salman Khan appearance,rofl.still it deferred in all aspects from the hands of JTHJ,HENCE YASHJI defeated koyla through KING KHAN
And that entire conspiracy against JTHJ planned by lallu Khan.
And to take that revenge,ACE DIRECTOR is coming to thrash your 1 rupee koyla star.
KJO SIR already defeated BigB+Govinda through K2H2 by giving ATBB and given so much BBS.toh koyla kaunsi khet ki muli Hain?????,rofl.
THIS DEEWALI,ACE DIRECTOR KJO SIR will finish the career of a 3rd class director koyla and will made him retire from his rest career.
THIS DEEWALI,ONLY ADHM WILL RULE.