Actor Ajay Devgn has said the better film will get all the benefits of the big holiday for Diwali, as the two films – Ae Dil Hai Mushkil and Shivaay – are both scheduled to release 4 days before the biggest day for film business in the year.
The release is similar to ‘Krrish 3’ which opened well, but business in the North was dull in the first three days prior to Diwali. But the Hrithik Roshan starrer peaked on Monday, recording the single highest day of all-time.
A solo release would’ve made a huge difference to a film like ‘Shivaay’, but with ‘Ae Dil Hai Mushkil’ also releasing on the same day, the audience will prefer to watch the better film on the big Monday holiday.
“The audience gets divided. Eventually, what will happen is, we are not talking about the first day. It is a pre-Diwali day and we don’t expect a very big number because people are busy” Ajay said.
“By the time you come to Monday, which is like the first day, audience will know which is a better film and that will take away all the benefits” he added.
Produced and Directed by Ajay Devgn, Shivaay releases in theatres on October 28.