New releases fail, all eyes on Akshay Kumar’s Holiday

Two films released last week,Citylights and Kuku Mathur Ki Jhand Ho Gayi, both failed to make much impact at the domestic box office. Vishesh Films’ Citylight has collected around 4 crore in 4 days, while Ekta Kapoor’s Kuku Mathur Ki Jhand Ho Gayi has collected less than 2 crore.

Heropanti remains the first choice this week too, as the film is heading towards the 50 crore mark.

But all eyes are now on the second biggest release so far this year, Akshay Kumar’s ‘Holiday – A Soldier Is Never Off Duty’. The pre-release reports are fantastic and even if Holiday doesn’t open as well as other ‘Post-IPL’ releases like ‘Rowdy Rathore’ and ‘Yeh Jawaani Hai Deewani’, it should do well in the long run.

The trade expected ‘Holiday’ to be marketed on a much larger scale, but the promotions over the last few weeks leading up to its release, has been surprisingly low-key. Akshay has been spotted promoting the film at a couple of different events, the usual television appearances, but nothing extravagant so far. Given the positive pre-release reports (almost everyone who has seen it has loved it), it could only mean that the makers are extremely confident of their product.

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45 Comments

  • M.S Bitta Chairman of All India Anti-Terrorist front has seeked tax exemption for Holliday:A Soldier Is Never Off Duty

    Maninderjeet Singh Bitta, chairman of the All India Anti-Terrorist Front, is planning to seek tax exemption for ‘Holiday A Soldier Is Never Off Duty’. “I’ll be writing to Prime Minister Narendra Modi to exempt it from entertainment tax across India,” he says.

    The film, presented by Reliance Entertainment, has been directed by AR Murugadoss and stars Akshay Kumar and Sonakshi Sinha in lead roles. Having lost both his legs in terrorist attacks, Bitta says he could relate to the movie, which he saw at a recent screening. “If someone like me can get emotional and feel ki desh ke liye kuch karna chahiye, I am sure it will trigger a similar reaction in the youth as well,” he reasons. He is also all praise for the film’s storyline. “As a nation, we get demoralised when we see how the political system works. So, it feels great to see a movie that talks about eliminating terrorism. It shows how an army officer rises above his call of duty for the country,” he says.

    Vipul Shah, who is co-producing the film with Akshay, says, “With someone like Bittaji getting emotional, I feel Holiday… has reached somewhere. If it is declared tax-free, and everyone, irrespective of whether he wears a uniform or not, loves it, we’ll achieve our purpose.”

    Holiday A Soldier Is Never Off Duty, produced by Hari Om Entertainment Company and Sunshine Pictures Pvt. Ltd., releases June 6.

  • I don’t know why the promotions have been limited,but still it will do well…
    New releases have failed;
    Heropanti is almost closing its run;
    so people will be looking for a good film this week…

  • Holeday will collect 60.00crs and it will be another success for our puny 60cr club actor.
    Akshay never disappoints me,with my prediction.

  • It has nice chance to become hit….only turn off is FATSONAKSHI sINHA…….why is she in bollywood???….

  • Holiday’s music is also pretty good.
    Though i don’t like shaayrana,but blame the night and Tu hi toh hai are good songs,though they are not the type of songs which can be liked by masses like Chinta ta ta…

  • I read a tweet by Tiger Shroff on twitter thanking his fans for making the movie a smash hit.. a smash hit means more than 50 crores..right?!

    Holiday doesn’t look that good from the trailer.

  • The trade reports pouring in so far suggest that HOLIDAY is the perfect blend of intelligence & entertainment ….Hence commercially viable ….both at SS & MULTIPLEX ….Fingers crossed!

  • All the best to Akshay kumar..!!
    I think holiday shd do a business of atleast 170 crores or shd pass yjhd’s collection…coz movie looks promising plus a.r murugodoss is behind the camera..!!
    Looking forward foh dis one.

  • @babaji:agreed. .i also loved blame the night followed by tu hi toh hai. .but i found sayraana irritating. .
    However,i think holiday will carry good WOM. .140 to 150 crores is possible. .

  • Holiday release across 41 countries, in overseas expected 400 screen. that means sure 60cr in overseas. @Dynamic dismiss, Ya! you say correct 60cr club but not domestic,it’s overseas 60cr loll…and @Floppy and Flop kumar loll, Your dream come true 60cr club in overseas arrive. Holiday movie opening day 18cr, 2nd day 20cr and 3rd day 23cr. it sure my prediction……,

  • non holiday opening day record is on the cards …

    Will definitely record lowest non holiday opening day for a movie staring big star..
    My prediction 2.75 – 3crs …. go Akshay go only u can do it.. no other a list star is cable of doing this other den u!!!

    Also as I could see no more holidays in coming weekdays.. lifetime will be huge 20 -25cr +

    BIG FAN
    WORKING DAY no Holiday

  • A sureshot blockbuster. 150-180 crores in India. Khiladi Kumar the only actor India to have 4 hits in a single year.

  • Maximum 80cr Akki may beat his own record of dozen of his own previous record breaking movies.
    OMG
    SC26
    K786
    OUATIMD
    Boss
    Many more dabba movies
    etc etc etc

  • holiday 130-175cr
    kick 170-240cr
    bang bang 120-160cr
    HNY 150-190 cr
    pk 190-250 cr
    I am srk fan. but kick or pk will be the highest grosser of 2014.
    if hny release eid period ,HNY have to become the highest grosser of 2014.
    SRK is the no 1 Khan forever.
    SRK has more hits films than salman aamir and hrithik.
    Salman and Aamir are handsome than SRK. but aamir is short.
    SRK is the 2nd richest actor in the world.salman and aamir are far behind.

  • @sakhi rawant Sonakshi is in Bollywood in the same way you are always here ranting like mad on Indicines platform so guess both us n Bollywood have no choice but to smile n get on with it…! :-P

  • So many haters with negative comments, Srk fans are insecure even with Akshay movies. After few years they will spread negativity about Tiger Shroff also !!!!!!!!! Phatto fans of phatto star who starts promotions 6-12 months before release !!!!!!!!!

  • Picture aayi nhi……..Shuru Ho Gye Bla bla bla krne…….Holidays First week Collection
    Friday-17
    Saturday-18
    Sunday-20
    Monday-12
    Tuesday-11
    Wednesday-10.5
    Thursday-9

    Total-98.5Cr

    2nd Friday-06
    Saturday-08
    Sunday-10
    Monday-4.5
    Tuesday-4
    Wednesday-4
    Thursday-3.5

    Total-40Cr

    Rest Of the Weeks-24Cr

    Total Collection- 98.5+40+29 — Arnd 167Cr

    Kyu Thaq rhe ho…..Movie will be a Smash Hit for Sure….Lv yu Ak…!!

  • Holiday created lots of hope from well made trailer and because movie is directed by A.r. Murugodas. I think movie will collect close to 50-55cr in weekend and if wom is good than first week end close to 80-85cr, and lifetime 125cr. But i think it will definitely have very good response so expecting 150cr from the movie. I haven’t seen and listen the music of Holiday, as i used to skip channel whenever i see Akki-sona together. They are very irritating. I wish Akshay will do movie with different actress. And will do a movie with Kat as they both look great together. Wish good luck to Holiday team.

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