Akshay fans would be very disappointed to read this. Second week collections were very important for a big budget film like Kambakht Ishq, but the Akshay Kumar film has crashed in Week 2 by almost 75% all over India.
Usually films that release big (1000+ prints), fall by 40 – 50% in week 2, which is considered normal. 75% drop though, isn’t!
While KI, also starring Kareen Kapoor, grossed about 42 crores (official numbers) in week 1, the second week all India nett gross is less than 10 crores. Comparing Week 2 of Kambakht Ishq to other biggies in the past. Ghajini after a 60 crore+ first week, managed to gross about 26 crores. While Rab Ne after a first week total similar to Kambakht Ishq managed 24.6 crores. Akshay’s Singh Is King too did much better last year.
Comparison with other biggies from the past
- Ghajini – 26 crores
- Rab Ne Bana Di Jodi – 24.60 Crores
- Singh Is King – 19 crores
- Kambakht Ishq – 10 crores (approx figures, should be lesser)
So what went wrong in week 2, after a decent opening week? Well, the word-of-mouth is poor, the family audience especially have rejected the film outright and lastly the repeat value is almost nil.
From here on, super-hit / blockbuster, looks highly unlikely. Above average to HIT at best!