The disastrous trend of films failing to recover costs, continued in the month of January 2015. The last two films that have performed well enough to earn ‘HIT’ or better status are PK (Dec 19) and Happy New Year (Oct 24). All other films released in November, December as well as January have failed to interest the audience. Baby is probably the only exception as the film is holding steady in Week 2.
Clearly, the industry is going through its toughest period. Due to increase in ticket prices, the audience is only coming to theatres if a film is worth the price they pay for tickets.
Major releases in January 2015 with box office collections:
Tevar (January 9 2015): After Gunday and 2 States, Arjun Kapoor’s Tevar was expected to take a good start at the box office. The opening was on the lower side for a film that was sold for a premium to Eros International. The film did show decent growth on Sunday, but the drop on Monday sealed its fate. Total collections: 41 crore. Verdict: Flop.
Alone (January 16 2015): Yet another Bipasha Basu horror film released in the 3rd week of January, along with Tamil film ‘I’ and smaller films like Crazy Cukkad Family and Shrafat Gayi Tel Lene. Alone collected Rs 21 crore, the Hindi version of ‘I’ collected 11.25 crore. The other two films didn’t even recover their marketing costs.
Baby (January 23 2015): The pre-release trade expectations from Akshay Kumar’s Baby were humongous. Since the film didn’t find any takers for the price that T-Series quoted, Anil Thadani of A.A Films distributed ‘Baby’ on commission basis. The film took a slow start at the box office, but showed good growth over the weekend. The holiday on Monday for Republic Day did boost business, but the film needed to collect much more than it did. T-Series is likely to lose a few crores on the film, as the satellite rights won’t fetch much (due to genre) and the overseas business will be less than $2.5 million (Rs 15 crore). Overall, Baby is the biggest disappointment of January because the film deserved to gross much more than 100 crore. Expected Total collections – 85 to 90 crore. Verdict – Average.
Dolly Ki Doli (January 23 2015): A well-made film that failed to set the cash registers ringing. We wrote an open letter to Arbaaz Khan on why the trailer and marketing didn’t do justice to a well-made product. Dolly Ki Doli was also affected by the clash with Akshay’s Baby. Total collections – 20 crore. Verdict – Below Average.
Khamoshiyan and Hawaizaada (January 30 2015): The worst was saved for the last. Khamoshiyan did reasonably well with its target audience, but Hawaizaada is the biggest disaster of 2015.
January 2015 Box Office Collections
- Total collections of all films released in the month - 194 cr
- Biggest hit - None
- Biggest grosser - Baby
- Highest single day - Baby (Sunday – 15.6 cr)
- Highest opening day - Baby (9.3 cr)
- Most expensive film - Baby
- Biggest flop - Hawaizaada
- Surprise hit - None
- Critical acclaim - Baby
I think we can say Baby is the first succesfull movie of 2015, not as profitable as expected but successfull
Akki sir please aap sudhar jao lower your fee to 5 crores or less since your films no matter how good they are don’t perform that well as you expect them to as your fan i want your films to be critically and commercially successful in future.
Sincerely
Your biggest fan
wat yongistan n bullshit yr…movie should be good…its like ur making castes subcastes in film industry..why u take film life so seriously even our actors dnt take it so seriously…its nt ur life guys dnt weste ur time on these little topics..
For me Baby is Blockbuster awesome movie better than D-3 K-3 KICK Bang Bang…
Baby have 900 screens on its 3rd week so it is good news for Baby lovers that if Shamitabh will failed to entertained audience then Baby will have to chance collect at least 14 -15 crore on its 3rd week, so Baby may be reached 100-101 crore after the end of 3rd week.
baby max 70 cr budget with
promotion 25 cr recover from
satellite n music rights if it will
collect 95 cr at end then baby profit
will 50 cr lol verdict ???
Accoording to boxofficeindia.com
Though it would be pretty much a touch and go, given the fact that there is competition from Amitabh Bachchan and Dhanush starrer Shamitabh in the third week, the Akshay Kumar film Baby has shown enough sustaining power so far and hence to hit 100 crore is not impossible now.
The total of 6 or 5 movies (excluding I) is 194 crs which is not even equal to any recent movie (PK, HNY, Kick) of any Khan. That sums up the audience verdict !!!!!!!! I was hoping Baby to do 100 plus but huge disappointment (collection wise) due to poor marketing and recent Akshay’s record !!!!!! Lets wait and watch what February have for us. Badlapur is looking an intense movie !!!!