Box office is extremely unpredictable, we have said it before, we say it again. Who would have thought, a film like Ishqiya with no major star to pull audiences to theaters, released alongside an Amitabh Bachchan film would not just out-gross it, but do so with more than double collections?
To say Ishqiya has killed Rann at the box office would be an understatement. The Vishal Bharadwaj produced film opened to a good response on Friday, picked up on Saturday and posted good numbers on Sunday too. The weekend nett is around 10 crores, which, for a film like Ishqiya is excellent.
The word of mouth is strong and the Naseeruddin Shah – Arshad Warsi – Vidya Balan starrer is expected to nett around 15 – 16 crores in Week 1. With no competition in Week 2, Ishqiya should easily be the first clean-hit of 2010.