IndicineFBO: MS Dhoni Trailer makes impact, A Flying Jatt not sustaining interest

The trailer of ‘MS Dhoni: The Untold Story‘ has received a overwhelmingly positive response, as the film has the potential to take one of the biggest starts of the year so far.

The following factors are the key interest drivers for the film:

• Mahendra Singh Dhoni: The man himself is a icon in India, who gave the country its happiest sporting moment when the team under his leadership lifted the World Cup in 2011. The love for Dhoni among every section of the audience will ensure a good opening. Plus, there is tremendous curiosity to know his ‘untold’ story. The film could also be controversial as the trailer revealed that Dhoni was indeed the man behind the ouster of three big Indian players in 2008. Any kind of controversy will be good for the film, from a business point-of-view.
• The trailer has exceeded expectations. Not just the content, but also in terms of reach and praise – the trailer has crossed 13 million views on Youtube and has also become the most liked trailer with more than 3 lakh likes. The reach has been tremendous too with the national ‘non-filmy’ media giving it plenty of coverage.
• Neeraj Pandey’s direction will be one of its big strengths too. The realism with which he has presented the film is quite different from other biopics.
• Sushant Singh Rajput seems to have delivered a terrific performance.

The two negatives for the film will be the Pre-Diwali period which begins to set in 2-3 weeks before Diwali. The film, however, has about two weeks before the dull period sets in. The other negative could be the romantic angle, we saw glimpses of it in the trailer, we hope they haven’t over-glamorised or made it typical Bollywood. Both minor issues though.

We start FBO of the biopic with Rs 16.2 crore as the opening day collections of the film. It’ll be interesting to see if the film will be able to sustain the interest in the next 6 weeks before its theatrical release.

Meanwhile, ‘A Flying Jatt‘ hasn’t been able to sustain the buzz after a fairly well-received theatrical trailer. The music promos hasn’t really done well. It’s a superhero film, but the makers haven’t put out any action sequence to increase interest. With about a week and a half to go before release, the action and superhero will have to be promoted.

Akira is not tracking either. Dull campaign, they released the trailer too early and most aren’t even aware that the film is coming. It remains to be seen which section of the audience will watch the film. The big question is going to be if the masses will accept a woman bashing goons like big action heroes usually do.

The music of Baar Baar Dekho is a big hit and the trailer has generated quite a bit of interest too. Baar Baar Dekho should take a good opening on September 9.

Since Shivaay is releasing on a working day before Diwali, we have adjusted the opening day collections of the film. All eyes will now be on the trailer of Ae Dil Hai Mushkil, which will be out this month end (should be 27-28th of this month). The makers had first planned to release a teaser, but it now looks like they’ll directly launch the theatrical trailer of the Karan Johar directed film.

Mirzya‘s strategy seems to be a poorly planned one. They released the trailer way too early. The film releases a week after a big film like ‘MS Dhoni’ and just around the time when the dull Pre-Diwali period begins.

This week there are two releases, both have failed to generate any interest. Happy Bhaag Jayegi should open at around the 2 crore mark (could be lower if Rustom sustains and does well for one more week). Brett Lee’s Un-Indian is set to be a complete washout with collections of less than 1 crore on Day 1.

Check out the table below:

Movie	Prediction	Official
Wazir	4.4	5.61	+ 27%, In accurate
Airlift	10.9	12.35	+ 13%, Accurate
Kya Kool Hai Hum 3	9.3	8.15	- 12%, Accurate
Mastizaade	6.1	5.59	- 8%, Accurate
Saala Khadoos	2.2	2.19	0%, Accurate
Ghayal Once Again	6.4	7.2	+ 12%, Accurate
Sanam Re	5.5	5.04	- 8%, Accurate
Fitoor	5.2	3.61	- 30%, Inaccurate
Neerja	4.3	4.7	+ 8%, Accurate
Jai Gangajaal	5.2	5.5	+ 6%, Accurate
Kapoor & Sons	5.8	6.85	+ 18%, Inaccurate
Rocky Handsome	6.3	5.39	- 14%, Accurate
Ki and Ka	6.3	7.27	+ 16%, Inaccurate
Fan	21.9	19.2	- 12%, Accurate
Baaghi	9.4	11.94	+ 27%, Inaccurate
Azhar	7.5	6.3	- 16%, Inaccurate
Sarbjit	4.2	3.69	- 12%, Accurate
Housefull 3	17.4	15.21	- 12%, Accurate
Udta Punjab	8.9	10.05	- 13%, Accurate
Sultan	38.5	36.54	- 5%, Accurate
Great Grand Masti	5.8	2.5	- 56%, Inaccurate
Dishoom	9.8	11.02	+12%, Accurate
Mohenjo Daro	10.7	8.87	- 17%, Inaccurate
Rustom	12.6	14.11	+12%, Accurate
Happy Bhaag Jayegi	2.1	2.32	+10%, Accurate
A Flying Jatt	8.5	7.11	- 16%, Inaccurate
Baar Baar Dekho	9.1	6.81	- 25%, Inaccurate
Freaky Ali	2.4	2.5	+4%, Accurate
Pink	4.5	4.32	-4%, Accurate
Raaz Reboot	5.2	6.31	+ 21%, Inaccurate
MS Dhoni	20.1	21.6	+7%, Accurate
Mirzya	4.0	2.2	- 45%, Inaccurate
Shivaay	10.7	10.24	-4%, Accurate
ADHM	12.4	13.3	+7%, Accurate
Force 2	5.8	6.05	+4%, Accurate
Dear Zindagi	9.7	8.75	-10%, Accurate
Kahaani 2	4.5	4.25	-5%, Accurate
Befikre	10.5	10.36	-1%, Accurate
Dangal	28.6	29.78	+4%, Accurate