IndicineFBO: MS Dhoni Trailer makes impact, A Flying Jatt not sustaining interest

The trailer of ‘MS Dhoni: The Untold Story‘ has received a overwhelmingly positive response, as the film has the potential to take one of the biggest starts of the year so far.

The following factors are the key interest drivers for the film:

  • Mahendra Singh Dhoni: The man himself is a icon in India, who gave the country its happiest sporting moment when the team under his leadership lifted the World Cup in 2011. The love for Dhoni among every section of the audience will ensure a good opening. Plus, there is tremendous curiosity to know his ‘untold’ story. The film could also be controversial as the trailer revealed that Dhoni was indeed the man behind the ouster of three big Indian players in 2008. Any kind of controversy will be good for the film, from a business point-of-view.
  • The trailer has exceeded expectations. Not just the content, but also in terms of reach and praise – the trailer has crossed 13 million views on Youtube and has also become the most liked trailer with more than 3 lakh likes. The reach has been tremendous too with the national ‘non-filmy’ media giving it plenty of coverage.
  • Neeraj Pandey’s direction will be one of its big strengths too. The realism with which he has presented the film is quite different from other biopics.
  • Sushant Singh Rajput seems to have delivered a terrific performance.

The two negatives for the film will be the Pre-Diwali period which begins to set in 2-3 weeks before Diwali. The film, however, has about two weeks before the dull period sets in. The other negative could be the romantic angle, we saw glimpses of it in the trailer, we hope they haven’t over-glamorised or made it typical Bollywood. Both minor issues though.

We start FBO of the biopic with Rs 16.2 crore as the opening day collections of the film. It’ll be interesting to see if the film will be able to sustain the interest in the next 6 weeks before its theatrical release.

Meanwhile, ‘A Flying Jatt‘ hasn’t been able to sustain the buzz after a fairly well-received theatrical trailer. The music promos hasn’t really done well. It’s a superhero film, but the makers haven’t put out any action sequence to increase interest. With about a week and a half to go before release, the action and superhero will have to be promoted.

Akira is not tracking either. Dull campaign, they released the trailer too early and most aren’t even aware that the film is coming. It remains to be seen which section of the audience will watch the film. The big question is going to be if the masses will accept a woman bashing goons like big action heroes usually do.

The music of Baar Baar Dekho is a big hit and the trailer has generated quite a bit of interest too. Baar Baar Dekho should take a good opening on September 9.

Since Shivaay is releasing on a working day before Diwali, we have adjusted the opening day collections of the film. All eyes will now be on the trailer of Ae Dil Hai Mushkil, which will be out this month end (should be 27-28th of this month). The makers had first planned to release a teaser, but it now looks like they’ll directly launch the theatrical trailer of the Karan Johar directed film.

Mirzya‘s strategy seems to be a poorly planned one. They released the trailer way too early. The film releases a week after a big film like ‘MS Dhoni’ and just around the time when the dull Pre-Diwali period begins.

This week there are two releases, both have failed to generate any interest. Happy Bhaag Jayegi should open at around the 2 crore mark (could be lower if Rustom sustains and does well for one more week). Brett Lee’s Un-Indian is set to be a complete washout with collections of less than 1 crore on Day 1.

Check out the table below:

MoviePredictionOfficial
Wazir4.45.61+ 27%, In accurate
Airlift10.912.35+ 13%, Accurate
Kya Kool Hai Hum 39.38.15- 12%, Accurate
Mastizaade6.15.59- 8%, Accurate
Saala Khadoos2.22.190%, Accurate
Ghayal Once Again6.47.2+ 12%, Accurate
Sanam Re5.55.04- 8%, Accurate
Fitoor5.23.61- 30%, Inaccurate
Neerja4.34.7+ 8%, Accurate
Jai Gangajaal5.25.5+ 6%, Accurate
Kapoor & Sons5.86.85+ 18%, Inaccurate
Rocky Handsome6.35.39- 14%, Accurate
Ki and Ka6.37.27+ 16%, Inaccurate
Fan21.919.2- 12%, Accurate
Baaghi9.411.94+ 27%, Inaccurate
Azhar7.56.3- 16%, Inaccurate
Sarbjit4.23.69- 12%, Accurate
Housefull 317.415.21- 12%, Accurate
Udta Punjab8.910.05- 13%, Accurate
Sultan38.536.54- 5%, Accurate
Great Grand Masti5.82.5- 56%, Inaccurate
Dishoom9.811.02+12%, Accurate
Mohenjo Daro10.78.87- 17%, Inaccurate
Rustom12.614.11+12%, Accurate
Happy Bhaag Jayegi2.12.32+10%, Accurate
A Flying Jatt8.57.11- 16%, Inaccurate
Baar Baar Dekho9.16.81- 25%, Inaccurate
Freaky Ali2.42.5+4%, Accurate
Pink4.54.32-4%, Accurate
Raaz Reboot5.26.31+ 21%, Inaccurate
MS Dhoni20.121.6+7%, Accurate
Mirzya4.02.2- 45%, Inaccurate
Shivaay10.710.24-4%, Accurate
ADHM12.413.3+7%, Accurate
Force 25.86.05+4%, Accurate
Dear Zindagi9.78.75-10%, Accurate
Kahaani 24.54.25-5%, Accurate
Befikre10.510.36-1%, Accurate
Dangal28.629.78+4%, Accurate
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69 Comments

  • well today i discivered how salman and kabhir wrote the script of tubelight:
    they watched veer-sara aahaahahah
    salman and copied films….

  • The remaining look ok but Shivaay’s prediction seems to be quite low.

    Much will obviously depend upon the screens each movie gets but still I am expecting 18 cr plus at least for Shivaay.

  • m s dhoni is a national icon n one of the legends of the game.. this film is not of a particular superstar but a legend whose story everybody want to see.. so expect people from north to south east to west to throng the theatres.. n he is the ranjikant of cricket in the south thanks to his association with csk.. n cricket is a religion in India n dhoni is its God.. coming to the trailer it has made an instant impact.. people all across have genuinely liked the trailer n there is a positive buzz all over which u can feel.. there is a realistic treatment to the film which is its USP.. I personally have loved the trailer n eager to watch it.. the anticipation level is right up there! ms dhoni biopic is a potential blockbuster.. n neeraj pandey as the director is just perfect..

  • @indicine.. I know about your love towards srk and kjo. But why are you underestimating shivaay and ajay..?. Looking your behavier is like paid media for degrading shivaays overwhelming respose. Dont worry shivaay will open way above than your scientific fbo prediction. Masses and classes both are waiting to watch shivaay in theatre this Diwali not a rom-com shitt ADHM..

  • Shivaay 13Cr Lol,Kyon Bhadka Rahe Ho Shivaay Fans Ko…MD K Baat Alag Tha Beta….Wrost Trailer,Wrost Song,Wrost Marketing……..!
    Ishe Yeh Toh Saabit Nahi Hota K Yeh Serous Prediction Hai,But U Spreading Negetivity About Movie,Seriously.!

  • Combind collection of both ADHM Shivaay will be less than Rustom Mohenjodaro because Pre-diwali affect is more than non holiday. ADHM v/s Shivaay battle is 50-50 n openning will be neck to neck

  • I completely agree with adhm and shivaay prediction. Acc to me, shivaay – 13 crore and adhm – 17 crore on pre diwali opening day. KJO is a masterful director of commercial cinema who has immense connect with urban audience. Just wait and watch.

  • Youths n Famali chose ADHM over shivaay whatever here commentator says good VFX scale bhahah not matter otherwise mohenjodaro blockbuster. Rom-Com Youngstar Top actress Chatbuster music=sure shoot success

  • Ms.Dhoni will b flop
    admin how could u predict 16cr
    for a susant Singh starred movie ??
    niraj pandey can’t give 15cr opening with akki then how susant will give 16cr ,no doubt niraj pandey is good director but his direction appeals for limited audience,

  • Earlier idiots blamed indicine for predicting low fig to mjd.what is d result?
    Shivay prediction is perfect.1-2cr here n there
    Indicine wgen is ur lbo article coming?

  • @romance zindagi try to pull down hrithik as much as u can but this shows u can’t ignore him
    krrish 3 opening was 25 crores and 19 crore acc. To ur beloved boi #fact
    and i don’t know whose fan u r but if u r akki fan ,then
    and no akki’s movie has opened @ 19 crore ,he is still chasing agneepath op. Of 2012
    ….
    and i also wish a good luck to shivaay and admh
    i’m neutral in this clash

  • @ANK
    As per Indicine, Shivaay is opening in a non holiday i.e. Working day (In above para) Plus it has a clash with a big film ADHM. If ADHM trailer is good and so is music(Karan johar has excellent choice of music remember Kuch Kuch hota hai, K3g, Soty) plus Ranbir doing a romantic upnext generation movie that should bring back his core audience plus Fawad Khan plus Indias biggest heroine today plus Aish will give it a big boost upto near level
    That makes the combined 35 crore. In a working day fully 35 crore is impossible task , its difficult even for India’s biggest crowdpuller Salman to give 36 cr in total working day.
    So I find Indicine’s prediction reasonable IF Its full working day then.
    Its Indias biggest and most visited trade sites. It has given that decision for a reason , however things can roll as per Shivaay’s music, promos and promotion goes and equivalent to ADHM

  • @KHALNAYAK, we all know that Srk fans are good for nothing, but somehow they always find out the story of Salman Khan movies way before anyone else, even those who are in Indian Film Industry and Trade experts and Bollywood site like Indicine don’t know about the story, but Srk fans knows it…..and what they find out every time is that it’s a copy of other movie…..Wow…….I want to tell you losers one thing if you have such a good contacts in Bollywood then why don’t you talk to your hero Srk and tell him to release his movie with Megastar Salman Khan during EID instead of begging in front of Roshan for solo release, don’t he feel shame……1st he run away from Salman Clash and now he is begging for solo release in front of Roshan……Bhagoda become Beggar…..LOL

  • @Indicine : After overwhelming response to Shivaay trailer you are predicting 13.5 crs. Lol !!!!! Lets do some math, Independence week Mohenjo Daro & Rustom 8.5 crs + 16.4 = 25 crs approx. Diwali being one of the biggest festive time even if we consider pre-Diwali puja day ADHM + Shivaay combined opening will be 30-32 crs. Currently Shivaay holds edge until ADHM trailer is out. considering 60%-40% advantage to Shivaay it will open around 18 crs with clash. Your prediction for Shivaay is sounding BIASED in clear & bold letters. I would wait for ADHM trailer to see your prediction proving to be wrong or you will be forced to change it !!!!!!!!!!

  • Among above movies :

    Shivaay is hottest. Followed by

    MSD

    Baar Baar dekho may be hit due to good music & Bakrid.

    Akira is looking like Flop

    Flying Jatt may be Average.

    Let ADHM trailer comes before concluding anything on it.

    I want MSD to work n surpass BMB for Dhoni and not for Sushant. I don’t like Sushant playing MSD in reel life !!!!!!!!!!!

  • @ Rejan at 11:18 pm : I respect and love Indicine’s work a lot and I have been one of their open admirers. It is amazing the way they keep getting their predictions right in large majority of cases. But respect does not necessarily mean to always agree with them. Dis-agreement should not be viewed as dis-respect. They are very experienced trade analysts and I am definitely not but still I can share a number which I feel which Shivaay should be targeting on the opening day keeping in view the current buzz around the movie.

    Regarding ADHM, I am not under-estimating it. KJo might be not liked by some here but he is not a novice and the ADHM makers will also try their best to hit back hard. But we are yet to see even a poster of the movie. Plus from different sources I have heard that music is great but again the songs are yet to be released and heard/liked by public. If the trailer releases and is highly appreciated and the music becomes a big hit then it would be a different scenario altogether and I would also consider both movies as equals and change my numbers. But as of today when we are yet to see anything of ADHM, Shivaay holds the edge for me.

    Anyways predicting box office is very tricky. Two months back, I at least never imagined that Rustom will trounce MD in the manner it did. So the number I quoted is more of a gut feeling which can obviously go wrong.

  • Msd>shivaay
    Hahahaha lol man
    Shivaay is much much bigger than msd.
    Msd-12cr maximum
    Shivaay15cr+ minimum.
    #sultan300cr

  • Oh so this is also a battle between Kajol vs KJo LOL Kajol is the head marketing for Shivaay *cmiiw
    Even if Shivaay had good story, it’ll be under that Hae Dil. We know Indians love to watch romance romance and romance, not antimainstream movie like Shivaay. Shivaay is for International viewers

  • Indicine can you look at your life? Just 3 days after Shivaay trailer you predicted 21.5 now 13.5? Can you tell me inbetween that 21.5 prediction to today 13.5 what has actually taken place? Not that Adhm posted anything inbetween these 5 days interval from the day you predicted 21so what’s the confusion oops rather hatred for Ajaay is? Yourself claimed excellent response from audiences and trade.one of the hottest movie this year end,landmark it broke on you tube,all industry congratulating Ajay so why sudden reduction by half? Sorry to say but you just proved how dumb and openly bad omen instead of tactically backing your reason? Look 90 % of all neutral fans are even against this cheap public way for creating negativity. 4months back you say combined total should be 38-43 so my advice,,keep on looking your respect daily such a shame. Bollywood arena today predicted 21 cr for and excuse us buzz 7? Can’t you avoid making yourself looking more sadistic? Shame on you. My middle finger to Adhm and if you like don’t post my comment which will be the ultimate nail on the coffin. Learn from other sites.
    Finally saying you predicted 28 cr for both movies it means ADHM is 28-13.5 =15.5? Should I post your last article saying for now is the winner?What’s this kiddish behaviour and no solid backing of defending 21.5 cr to 13.5 in just 6 days ,from 38 to 28 cr combined friday opening.,with an excellent buzz(8minimum 10 maximum? ). Why trying your useless best to give adhm when nothing is out? Again SHAME PATHETIC and ENVIOUS.

  • Kaabil vs Raees

    Kaabil – 65 cr nett India… 125 cr worldwide
    Raees – 155 cr nett India – 280 cr worldwide

    This is what is gonna happen!!

  • MS Dhoni biopic will be a disaster like Azhar, no one wants to know about these players outside cricket stadium whether he is a world cup winner or most successful captain like Azhar

  • 16 crore for ms dhoni film opening..?? crap..I don’t think so movie get above 11cr opening. akki with good film not able to get above 15cr opening. how ms dhoni biopic with sushant face value to going to take 16crore opening. I think indicine writer is ms dhoni big fan that y he given that much opening number…

  • I dont agree with ur point that most of the people are not aware that kala chashma is not a part of this song coz the target audience of the movie is plexes rather youngsters n we know that the song is a part of baar baar dekho…so the movie will be opening well indicine..

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