IndicineFBO: MS Dhoni Trailer makes impact, A Flying Jatt not sustaining interest

The trailer of ‘MS Dhoni: The Untold Story‘ has received a overwhelmingly positive response, as the film has the potential to take one of the biggest starts of the year so far.

The following factors are the key interest drivers for the film:

  • Mahendra Singh Dhoni: The man himself is a icon in India, who gave the country its happiest sporting moment when the team under his leadership lifted the World Cup in 2011. The love for Dhoni among every section of the audience will ensure a good opening. Plus, there is tremendous curiosity to know his ‘untold’ story. The film could also be controversial as the trailer revealed that Dhoni was indeed the man behind the ouster of three big Indian players in 2008. Any kind of controversy will be good for the film, from a business point-of-view.
  • The trailer has exceeded expectations. Not just the content, but also in terms of reach and praise – the trailer has crossed 13 million views on Youtube and has also become the most liked trailer with more than 3 lakh likes. The reach has been tremendous too with the national ‘non-filmy’ media giving it plenty of coverage.
  • Neeraj Pandey’s direction will be one of its big strengths too. The realism with which he has presented the film is quite different from other biopics.
  • Sushant Singh Rajput seems to have delivered a terrific performance.

The two negatives for the film will be the Pre-Diwali period which begins to set in 2-3 weeks before Diwali. The film, however, has about two weeks before the dull period sets in. The other negative could be the romantic angle, we saw glimpses of it in the trailer, we hope they haven’t over-glamorised or made it typical Bollywood. Both minor issues though.

We start FBO of the biopic with Rs 16.2 crore as the opening day collections of the film. It’ll be interesting to see if the film will be able to sustain the interest in the next 6 weeks before its theatrical release.

Meanwhile, ‘A Flying Jatt‘ hasn’t been able to sustain the buzz after a fairly well-received theatrical trailer. The music promos hasn’t really done well. It’s a superhero film, but the makers haven’t put out any action sequence to increase interest. With about a week and a half to go before release, the action and superhero will have to be promoted.

Akira is not tracking either. Dull campaign, they released the trailer too early and most aren’t even aware that the film is coming. It remains to be seen which section of the audience will watch the film. The big question is going to be if the masses will accept a woman bashing goons like big action heroes usually do.

The music of Baar Baar Dekho is a big hit and the trailer has generated quite a bit of interest too. Baar Baar Dekho should take a good opening on September 9.

Since Shivaay is releasing on a working day before Diwali, we have adjusted the opening day collections of the film. All eyes will now be on the trailer of Ae Dil Hai Mushkil, which will be out this month end (should be 27-28th of this month). The makers had first planned to release a teaser, but it now looks like they’ll directly launch the theatrical trailer of the Karan Johar directed film.

Mirzya‘s strategy seems to be a poorly planned one. They released the trailer way too early. The film releases a week after a big film like ‘MS Dhoni’ and just around the time when the dull Pre-Diwali period begins.

This week there are two releases, both have failed to generate any interest. Happy Bhaag Jayegi should open at around the 2 crore mark (could be lower if Rustom sustains and does well for one more week). Brett Lee’s Un-Indian is set to be a complete washout with collections of less than 1 crore on Day 1.

Check out the table below:

Wazir4.45.61+ 27%, In accurate
Airlift10.912.35+ 13%, Accurate
Kya Kool Hai Hum 39.38.15- 12%, Accurate
Mastizaade6.15.59- 8%, Accurate
Saala Khadoos2.22.190%, Accurate
Ghayal Once Again6.47.2+ 12%, Accurate
Sanam Re5.55.04- 8%, Accurate
Fitoor5.23.61- 30%, Inaccurate
Neerja4.34.7+ 8%, Accurate
Jai Gangajaal5.25.5+ 6%, Accurate
Kapoor & Sons5.86.85+ 18%, Inaccurate
Rocky Handsome6.35.39- 14%, Accurate
Ki and Ka6.37.27+ 16%, Inaccurate
Fan21.919.2- 12%, Accurate
Baaghi9.411.94+ 27%, Inaccurate
Azhar7.56.3- 16%, Inaccurate
Sarbjit4.23.69- 12%, Accurate
Housefull 317.415.21- 12%, Accurate
Udta Punjab8.910.05- 13%, Accurate
Sultan38.536.54- 5%, Accurate
Great Grand Masti5.82.5- 56%, Inaccurate
Dishoom9.811.02+12%, Accurate
Mohenjo Daro10.78.87- 17%, Inaccurate
Rustom12.614.11+12%, Accurate
Happy Bhaag Jayegi2.12.32+10%, Accurate
A Flying Jatt8.57.11- 16%, Inaccurate
Baar Baar Dekho9.16.81- 25%, Inaccurate
Freaky Ali2.42.5+4%, Accurate
Pink4.54.32-4%, Accurate
Raaz Reboot5.26.31+ 21%, Inaccurate
MS Dhoni20.121.6+7%, Accurate
Mirzya4.02.2- 45%, Inaccurate
Shivaay10.710.24-4%, Accurate
ADHM12.413.3+7%, Accurate
Force 25.86.05+4%, Accurate
Dear Zindagi9.78.75-10%, Accurate
Kahaani 24.54.25-5%, Accurate
Befikre10.510.36-1%, Accurate
Dangal28.629.78+4%, Accurate


  • i think “MS DHONI” is the “bajirao mastani” for Shushant singh rajput..
    he’s a great actor but never got an opprtunity …but this time he can prove himself..
    good luck talented boy!

  • My verdict of the upcoming movies:-
    Flying Jatt – Average ( 4 day extended weekend)

    Akira – Below Average ( Due to Murugadoss,otherwise flop)

    Baar Baar Dekho – Hit
    Freaky Ali – Average
    Raaz Reboot – Average
    Pink – Below Average
    Banjo – Disaster
    MS Dhoni – Super hit
    Mirzya – Disaster
    SHIVAAY & ADHM both hit

  • baar baar dekho seems like a routine rom com crap. I am not at all impressed by it!!!! 2 bad actors will worsen the film as well…

    Flying jatt should open good. But I don’t know what sort of content it will have!!

    Shivaay looks like a winner !! With good music, it can open double of adhm.

    Adhm looks the weakest of the lot. I am quite surprised that there r audience who still watch same type of rom com shit. Kjo has found the way to fool the public especially the youth !! But i don’t think the multiplex audience will be fooled this time around!! Shivaay looks a bigger bet at multiplex as well as single screens!!

    Adhm will be illogical crap rom com fest at best.

  • @Indicine I do understand that you have considered the 27-28 cap for a normal day business while predicting 13 cr for SHIVAAY but believe me with one movie catering to multiplexes in a BIG way and the other having generated huge Interest for an excellent opening at Plexes as well as Single Screens, the total colections will easy go above 30 crores on day 1. Now I am sure you are not expecting ADHM to open at 17+ despite the clash. Just Think. Cheers.

    • @Kick Puttar, yes, about 28 crore range is what we are looking at. Mohenjo Daro + Rustom was 23 crore. Shivaay + ADHM have more potential than those films, but Pre-Diwali impact will be there.

  • Films like Flying Jatt should be watched and collect well so that bollywood can make superhero movies, Hollywood has the Avengers and now justice league on its way I want a film in Bollywood starring characters like Toger, singham, G one, and vikram rathore on a special mission to save the world.

  • Indicine u r right ms dhoni movie has a huge craze and buzz I can sense it..everyone wants to know abt him as he don’t gave much interview so der s lot which ppl don’t know abt him..He s d most popular Indian cricketer aftr sachin his small down background dropping senior players and wish dey show his equation with sehwag etc.
    It ll b first non akshayKumar and salman khan movie which we gonna watch fdfs.

  • Stunning Shivaay will destory the box office and will teach indicine a lesson

    after aamir,deepika and salman..AJ is goin the 200cr club..

  • @indicine Oh yes, sure. I forgot to take the pre diwali effect into account. Thanks for the clarification.

  • Spectacular Shivaay vs dil hai muskil…CLASH will be more interesting than clash of kittens
    chustom vs mohen

  • @neeraj atleast wait for tbe trailer of adhm before deciding adhm is crap.. Dont underastimate power of kjo.. Wait and watch

  • Indicine I think you predict very less for Shivaay, I think it will collect at least 18-19cr (according to your range of 28cr) with clash….and definitely much more than ADHM……People really get bored with this repeated Rom-Com crap movies, they want something new and Shivaay has every thing that what public wants…Shivaay is like a treat to watch in big Screen….

  • I think adhm budget will be 75 cr+- so kjo is not worried about clash… He will be already in profit… Movie will recover Even just collection of 75 cr
    But I’m little bit worried about shivaay…
    Budget of over 125 cr… Trailer already make impact… Need some extraordinary song and story… Then it’s sure shot blockbuster…. Shivaay will easily get more than 3000 screen and adhm less than 2000 screen….
    Pre diwali weekend shivaay will easily cross 50 cr
    Day after diwali Shivaay Will create history
    Lifetime 200 cr tough but not impossible
    Just required well planned strategy…
    Hope ajay will destroy over confident kjo

  • Not intersted in MSD cos i hate that guy because at WC 2K11 promoted himself beforebefore Yuvi..if there is a probelm with combination than where the hell he have been in whole world cup ?? He just take the credit away from Yuvi n Gauti…Gauti and Yuvi is the mans behind in the both world cups…

    And not surprised by indicine prediction for Shivaay i know how much they HATE Aj sir…its doesn’t matter at all there is a huge buzz…in any case Shivaay will be open with good numbers rest will be depend on word of mouth…for ADHM even i m waiting for this one Ranbir is good actor Kjo is a great director exception are sky high from the both…i wish both films will work good n tagged super hits at least…
    #Shivaay All the way
    Har Har Mahadev

  • Pathetic predictions. Ajay will slap hard on indicine’s face which will remain red for years before they dare to underestimate ajay. If small actor like joker boy can cross 14 cr opening for 3 times in a year and even beat overrated manipulation king then I see nothing wrong ajay beating the shit out of small movie Ae hit hai mushkil and showing crap king Karan Johar his aukaat. My prediction for shivaay after spectacular trailer is nothing less than 25 cr even on non holiday.

  • btw @iNDICINE
    If a prdp or HNY alone can open to 45crores that too in 2014-2015, cant Shivaay and ADHM combinely do 45 cr plus or 40 cr plus in worst case in Diwali? Or they are relEasing on working day

  • Mirzya is a big budget movie so it should open well but the makers have made a mistake by releasing the trailer too early.Mirzya will now depend on its music and promotion

  • If solo release Ra1 n Krish3 open 14cr n 15cr respectively on pre diwali then 13cr is much more for shivaay which clash with a huge Youth Love story ADHM

  • @Ultron A Salmaniac Shivaay can’t cross 60cr in lifetime n you are dreaming 200cr but ADHM can if it as good as kkhh or yjhd

  • If ADHM music become chatbuster like YJHD then shivaay won’t open double digit because diwali affect more than non holiday

  • Lol this won’t happen in your dreams…!!!
    Even at worst case shivaay will open around 15-16 can’t say the same thing about your favorite crap ae hit hai mushkil…!!!

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