Housefull 3: Industry awaits the first ‘universal biggie’ of 2016

2016 has been a fairly good year for the Hindi Film Industry. The box office collections of all films combined in the first 5 months of 2016 is higher than the same January – May period last year.

But apart from ‘Baaghi’ and ‘The Jungle Book’, no other film has managed to make a mark at smaller centres. In fact, the share of business generated from multiplexes has nearly touched 90% this year.

This could be because there hasn’t been a film featuring a top superstar that has held appeal towards every section of the audience. ‘Airlift’ was targeted at the multiplex audience in cities and didn’t even release at most single-screens. ‘FAN’ had a wide release and even took a initial, but the film had very little in it for the masses.

That brings us to ‘Housefull 3’. A established and much-loved franchise, a superstar with a big following at smaller centres (multiplex audience are returning to watch his films too) and actors (Akshay and Riteish) with arguably the best comic timing in the industry. The film also has a favourable release period – which falls just after the conclusion of the IPL season. Music is not very important for this genre of films, but the only problem could be the mixed response to the theatrical trailer. Nevertheless, Housefull 3 should open big on Friday with content deciding the fate of the film Saturday onwards.

‘Housefull 3’ has it all and is truly one of the biggest films of 2016, but highly-anticipated big films featuring Akshay Kumar in the lead, haven’t really worked at the box office in the last few years. ‘Once Upon A Time In Mumbaai Dobaara’ was arguably his most-awaited film, but it was a major failure both in terms of content and collections. ‘Brothers’, another Akshay Kumar biggie, suffered the same fate too.

All eyes will be on ‘Housefull 3′ this weekend. It’s a big film that has to score big. Anything less than what the previous film in the franchise ’Housefull 2’ collected (116 crore) would be considered a disappointment.

More ‘Housefull 3’ articles coming up. Stay tuned as we await the theatrical release of the first ‘universal biggie’ of 2016.

Advertisements

69 Comments

  • a very good opening is almost guaranteed and a gud weekend too!!!!!
    bt from monday d real test is gonna start,if d film holds well den it has all chances of 150cr and maybe a little more

  • hf3 is d last big release of 1st half of 2016 so it really needs 2 put some huge numbers at BO!!!

  • Yes,the theatrical trailer was a disappointment.A Akshay kumar’s and ritesh’s presentation of the character seems to be Bang on but there is something missing .the music is somewhat descent and so are the dialogue promos too but one expects more from a big Akshay Kumar comedy film..the opening should be the biggest for an Akshay Kumar starrer..it has to beat the opening day of FAN..also it should score that huge 60 crore nett weekend which would possibly mean the hold during the weekdays at high levels..let’s hope for the best..

  • H3 is the biggest movie of 2016 till now . Akshay regained his form after Airlift . Both the Housefull movies were very successful to say the least . Housefull was the 4th Highest Grosser of 2010 H2 was the 1st 100 CR Grosser for Akshay . In this decade there have been only few Comedy movies that have performed well . G3, Bol Bachchan, Housefull, H2, SOS and Fukrey . I have not been impressed with the trailer and dialogue promos . I don’t have too many expectations from H3 but if it turns out to be an entertaining experience than it can surprise everybody as Sequels have performed really well irrespective of their content . The opening day collections will be awesome but the weekdays will decide how far it can go . This is the Best chance for Akshay to beat RR . !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • @rang-ill
    Salman movies are better than akki’s movies only for you.Akki’s comedy films are some of the most watched movies on TV.
    Since 2000 Salman has only 2 films with a rating of 7 or above on IMDB and Akki has 13 films.
    Feel the difference!

    And expressing your opinion is a different thing and being a hypocrite is other!

    And don’t try to be a saint by saying that I don’t bash akki. You called him “idiot” for doing SIB.

  • For Housefull3 I can gaurntee that this will be a better laugh riot than both previous part Housefull and Housefull2.
    Trailer was better than Sultan.
    Songs are chartbusters and catchy.
    Promos are fantastic.
    My Prediction for Housefull3…..

    Opening day – 21-23 cr
    day 2 – 19 if word of mouth will negative. …..23cr if wom will positive
    Day 3- 25-26 cr
    Opening week….99-106 cr
    2nd week – 35-45 cr…..
    3rd week- 24-30 cr….

    lifetime collection- 180-200

    Word of mouth. …

    Positive – 220 cr
    Mixed – 170
    Negative – 140

  • I am wary Whenever indicine writes articles like this! They did came up with similar article like this for Fan. And the film promos doesnt show anything new and audience are too smart these days.

  • According to my opinion Once Upon A Time in Mumbai Dobara…..was not as bad as you consider @indicine.
    yes it was not like its previous part.
    but it was one time watchable film.

    when its comes to Brothers. …it was a fantastic movie with jabardast actions scene. action standards match Hollywood. no doubts. ..isn’t it?
    acting of akshay kumar as David was fabulous. monty aka Siddhartha also did a fine job in it.
    as far as its box office collection is concerned. it was made on a whooping budget of 85 Cr. and collect 78 Cr on box office in india.
    it was an Average affairs in terms of box office.

    Akshay is only superstar to do experiment on his roles in every movie in recently 5-6 years.
    yes srk also did it in fan and then he flopped at Box office.
    aamir did in Talaash nd get average virdict.
    Ajay tried with Drishyam….and verdict is also average.

    so what???
    they r superstar and every one has their dull phase in their careers.

    I want to know @indicine that How much you hate akshay kumar indicine?

    when his movie has been ready to release why you spreads negativity against Akshay Kumar s movies?

  • @rangil I think you are the one in this world who saying truth always? ?????

    what u want to say…..that Crap sallu lekar aayo was better than all akshay kumar’s movies. ….then why it failed to beat your megacrapstar last crap kick????
    so better to be stay away from akkians ok….otherwise one day you will commit suicide when any akkians will tell you….that how much crap film ur crap star done.

    Even with a superhit written story of Jaan e man was ruined by ur so called superstar.

    and what you expect from coming crap lultan…..it can make money but it will also increase a crap in ur superstar’s crap list.

  • Few Gobar fans are jumping like a monkey, I think they forget what happen last year, 4 movies and all are underperformers…this time when new comer like Ranveer who crosses 180cr even with the clash (that too with Srk) this small star Gobar is struggling to cross 100cr mark…and I remember last year all Akki fans are hiding like a rats after the debacle year of Akki performance…they forget that Airlift saved Akki, but even with the positive WOM Gobar is struggling to cross his own record which he make in 2012….Out of 5-6 movies he give one good movie which means Gobar is surviving in the Industry only because of luck….and his fans talk about content, and success I think this is the biggest joke….

    I don’t want to comment in any Akki related article but some stupids like Babaji and others makes me do this….I don’t have time to comment on actors who are surviving in the industry only because of luck…and my suggestion to all Akki fans talk about your star and don’t bash others….Nahi to bachcho luck hamesh sath nahi deta….

  • @self made super star akki…u r very funny man…u r comparing ur 80cr star to megastar Salman…if I start counting ur superstar akki crap movies list means u will do suicide…tell ur star to first beat crap prdp collection…

  • @Rockstar khan….I think you are more than @self made super star akki…He was even comparing Akshay with 1 crore Marigold Star

  • My predictions-
    Day 1- 12-15 crores due to average promos
    Day 2- 8-10 crores (negative WOM)
    Day 3- 10-12 crores
    Weekend- 30-37 crores
    Day 4- 3.5-4 crores
    Day 5- 3-3.25 crores
    Day 6- 2.5-2.75 crores
    Day 7- 2 crores
    Week- 41-49 crores
    Lifetime- 45-54 crores (DISASTER)

    I am a huge fan of Akki but I am not excited for this one and not watching it either as I dont want to waste my money. I am just waiting for Udta Punjab to release now

  • It doesn’t need content to be a superhit. Ppl call housefull 2 a non sense but it was a superhit . If it is well directed then it will become Superhit too !

  • 80% Ppl Will go it see akshay kumar nd remaining 20% Jacq,ab,ritesh .

    Though it’s a multistarrer but only Akshay is the one who will bring crowd. The music is good by looking at the genre. Pyar ki ma ki is just outstanding . Hoping 18-20 crore opening nd lifetime 150 plus. June month is good for movies bit it doesn’t help in opening like National Holiday .

  • @RANGIL salmn has done Half of d movies of akshay?

    Salman total movies > 75
    Akshay> 105

    Is this half to u? Dumbass Fan. Your lallu can nvr match the awesomeness of Akshay kumar,remember how he got overshadowed by akshay in both their 2 movies.

  • @NOT A FAN OF SK..that salman does lesser movies and only on festivals.
    Let him release his crappy Movies like PRDP on non holiday with lesser screen count. He will also crawl for 10th crore like Akshay. He is nothing even now without festivals nd lesser movies .

  • So according to this retarded creature @Rum-ill, salman’s movies are much better than akki’s movies. He means to say that movies like dabangg,wanted, ready, BG, ETT,dabangg 2, kick, jail ho, prdp are much better movies than special 26, baby, oh my god, holiday, airlift, rustam, etc. Hatts of this moron. After all he is bhojpuri so only he and his community jaane his logic. Ignore that creature,!

  • @Rockstar khan, your so called megastar’s movies were not even able to cross 10 c life time in last decade. Akshay was always consistemt than your fatso short 2 foot star. Your 2 ft short star is nothing in front of tall, fit, handsome khiladi kumar. Stay in yout limits. And some lallutards are saying that lallu’s movies are better than Khiladi kumar’s masterpiece like OMG, special 26, baby, airlift,rustam,holiday,etc, ROFL. May br in Lalluland.
    #Fasal ka baap

  • @salman fan tell your bhaijaan to come on a non festive day and give 300cr grosser….jai ho being a masala film released on 4000+ screens and collected less than airlift which released on 2200 screens with a clash and niche genre….
    Eid ke sahare industry mein survive kar hai bhaijaan
    festivals ki wajah se chalne wale stars ke baare mein mujhe bhi comment krna acha nhi lagta pr tum jaise logon ka muh band krana zaruri hai

  • @kSHITij

    Abey ullu if movies performances were measured by TV ratings n not BO numbers then yes your Joker Boy would win but considering the fact that ppl pay their hard earned cash to watch movies in theatres then I feel their choice is more important than those lazy armchair viewers…!

    If nothing is on tv then ppl may watch joker boys crap but certainly they arent queuing up for hrs to watch his crap in theatres…!

  • @rockstar khan firstly tell your bhaijaan to come on non festival
    kab tak EID ke sahaare movies banate rhoge?

  • Jojer Boys HouseEmpty 3 will be the end of the franchise as this time no Sajid Khan to save the maha crap…!

Leave a Comment