Shah Rukh Khan returns 4 months after ‘Dilwale’ with Maneesh Sharma’s FAN. It’ll be his first non-festive release (without Eid, Diwali, Christmas advantage) after ‘My Name Is Khan’ in 2010.
For films starring Shah Rukh in the lead, recovery of investment isn’t usually a problem. Even if his films don’t perform upto expectation at the domestic box office, the fact that his films perform consistently well overseas, as well as fetch a good price from satellite rights, is a huge advantage that his films have. Even in the worst case scenario, his films recover investment.
But FAN is different and unlike most Shah Rukh films in recent times. It doesn’t have too many songs, not does it have a female lead or a major supporting cast, it hasn’t even been promoted heavily. The content of the film and SRK’s performance in it, are expected to bring audience to theatres. That’s exactly why the perception that the film has worked and found acceptance amongst the audience is what will make ‘FAN’ a hit or flop.
FAN Business Economics below:
- Total Investment: ₹105 crore (cost of production 85 crore and advertising 20 crore, does not include SRK’s fee)
- Satellite rights: Sold, assumed to be equivalent to Shah Rukh’s fee
- Recovery from other rights: ₹ 10 crore
- Recovery from theatrical business (India + Overseas): ₹ 95 crore
Assuming that the ‘distributors share’ from overseas business is about 30 crore (about 70 crore overseas business), FAN has to do a share of around 60-65 crore from domestic business to recover costs.
Approximate figures of how much FAN has to collect in India:
- FAN will recover costs if it does ₹ 125 crore.
- If FAN collects more than ₹ 135 crore: HIT
- If FAN collects more than ₹ 170 crore: Super Hit
- If FAN collects more than ₹ 210 crore: Blockbuster