Entertainment Hit or Flop: Box Office Prediction

Akshay Kumar’s Entertainment opens in theatres today. The film marks the directorial debut of Sajid Samji and Farhad Samji, the writers behind several Rohit Shetty entertainers like Sunday, Golmaal Returns, Golmaal 3, Bol Bachchan and Chennai Express. They have also been credited as co-writers for films like Ready and Chashme Baddoor.

Coming to the box office prospects of ‘Entertainment’, the pre-release reports are excellent, the theatrical trailer and promos have been generally liked, music also has been gaining popularity and Akshay Kumar returns after a good outing with ‘Holiday: A Solider Is Never Off Duty’ – even though it was the first ’Post-IPL’ release in the last 4 years that didn’t open to extraordinarily good numbers and relied more on word-of-mouth publicity to recover costs. The marketing campaign too has been better than Holiday.

However, the two major problems for ‘Entertainment’ is its release date and costs. The film releases at a time when Salman Khan’s Kick is still going pretty well at the box office and a big film like ‘Singham Returns’ releases a week after ‘Entertainment’. Like ‘Holiday’ the costs are on the higher side, what with individual distributors paying a premium as minimum guarantee. ‘Entertainment’ would have to collect more than 100 crore just to recover costs and the film would be declared a commercial success if it manages to collect anything more than 100.

In short, ‘Entertainment’, like most other Akshay Kumar films in recent times, will rely on word-of-mouth publicity to carry it through to safety.

A better release date would have given the film some breathing space because ‘Entertainment’ has one week to collect as much as it can. To recover most of the investment in 7 days, it has to collect at least 15 crore on its opening day and 50 crore in its opening weekend – which looks highly unlikely looking at the response the advance booking has got.

Screens: The film is releasing on 2700-2800 screens approx across India.

The dog in Its Entertainment

Akshay Kumar’s Entertainment Box Office Prediction

Entertainment Box Office Predictions

We expect the film to collect around Rs 11 crore on its opening day at the box office (Holiday collected 11.5 cr). If the content is liked, Entertainment could go on to collect around 37-38 crore in its first weekend.

IF VERY GOOD (positive word-of-mouth)

  • Day 1 – 11 cr
  • Day 2 - 12.5 cr
  • Day 3 - 14.5 cr (Sunday)
  • Weekend - 38 cr
  • First Week - 65 cr
  • Final - 95 cr+ (Semi Hit / HIT)

IF AVERAGE (mixed response)

  • Day 1 - 10.5 cr
  • Day 2 – 11.5 cr
  • Day 3 – 13 cr (Sunday)
  • Weekend – 35 cr
  • First Week – 58 cr
  • Final – 80 cr (Average)

IF BAD (worst case scenario)

  • Day 1 - 10 cr
  • Day 2 – 11 cr
  • Day 3 – 12 cr (Sunday)
  • Weekend – 33 cr
  • First Week – 47 cr
  • Final – 60 cr (Flop)

Again, the big problem for ‘Entertainment’ is, even if it turns out to be an excellent comedy, it might still rely on the response that ‘Singham Returns’ gets. If the Rohit Shetty – Ajay Devgn film is liked, ‘Entertainment’ would struggle to go beyond the 100 crore mark even in the best case scenario.

Having said that, box office is extremely unpredictable. If ‘Entertainment’ lives up to its title of providing wholesome entertainment and somehow manages opening day business of 14 cr+ it might go on to be a fairly successful film.

The overall tone of the box office prediction might sound a little negative to our readers here, but that is only because of the release date and costs. Competing against two big films, especially when multiplexes tickets are priced so high is extremely difficult for any film. Not many can afford three movie outings in a month!

How much do you think ‘Entertainment’ will collect at the India box office? Hit or Flop? Vote and do post your views in the comments section below.

How much do you think ENTERTAINMENT will collect?

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53 Comments

  • The trailer of entertainment was told that movie will awesome but unfortunately once again the another awesome movie will release after the week of Entertainment and that name is Singham Returns if Singham Returns will release 2 weeks after Entertainment then Entertainment will go huge and earn more than 130 cr

  • Jokes aside, Entertainment will be a flop for sure. And how in the name of Voldemort will it do 10 cr on day 1 in the worst case?
    OMG, Joker, Sp26 did 4-5 cr on day 1.

  • Music above average, trailer below above average, so film will be average. My prediction 60 + crore – 70 + crore. (Due to Raksha Bandhan weekend). If it releases without these holidays my prediction would be 50 + crore for lifetime.

  • I think producers Ramesh S.Taurani are overconfident to the unappealing Entertainment of their movie.
    Releasing in Sandwich between the two remarkable hits is inane attitude.

  • Pre Reports are Excellent…advance booking Pan India is average, around 15%, but Mumbai and Gujarat circuits hav Excellent advance bookings,,
    Today morning shows has actually opened better dan wat was expected…around 40%..if Word of Mouth turns out to be Good dan Evening and night shows will surely jump..

    But agree wit U @indicine Entertainment cud hav gone for a September Release,, Problem is not KICK…Problem wud be Singham Returns

    Anyways Hope 4r da Best…

  • What majority of box office hits collect in their first week,Kickmanaged to achieve that in its second week, what with over50 crorecoming in. The momentum was good all through its stayin theaters and with no competition whatsoeverfrom new releases, the film not just crossed the200 crore markbut also went a little ahead. As a result, the film’s billing so far reads as214 croreapprox. The numbers from few circuits are still being compiled, hence, the actuals may vary a little!Brand new posters of KickThe next target for theSalman Khanstarrer is to now cross theChennai Expresstotal of226.70crore. It is pretty much expected that the film would manage to do that now, though from an overall run perspective it would be curtailed byEntertainment.

  • I agree with the predictions. Release date is not good, don’t know why makers sandwiched it between two big films, Kick and Singham Returns.

  • Super hit all the way. I watched the movie today. A complete entertainer. Akshay rocks once again. An all rounder of bollywood

  • “Just saw the promo of #HappyNewYear It’s OUTSTANDING!!! @TheFarahKhan @iamsrk 15th August…. It’s gonna go MAD,” music director Shekhar Ravjiani tweeted.

    “Mad! Still buzzing from the #HappyNewYear trailer! Full-power awesome,” Vishal Dadlani tweeted.

    “@TheFarahKhan Im missing d moment Farah but I swear when I saw the promo last week it was something I can’t put in words..UNBELIEVABLE #HNY,” Sonu Sood tweeted.
    The trailer has got positive response from the industry insiders who have watched the promo.

  • The movies is super awesome ,fultoo comedy family clean entertainer, please watch this movie instead of that crap kick. you will forget hny and pk after seeing this.

  • Entertainment’s first day is around 10/11 cr. which is a decent outcome. But it released on 2800+ screen, that means around 40% opening. Kick almost done and dusted, it will collect maximun 10-15 cr. for rest of lifetime. Singham return will eat most of the business. To me, a 75+ cr. would be a good success for entertainment, that will make it above average.

  • Kick pick up again on sunday will made 5 crore minimum entertainment is crap all jokes r from old hollywood movies. kick will made atleast 18 crore this week. and after that 13 crore life time so total wil be 245

  • our poor people from indicine would like to help dear akshay to recover his money for this film..but what a pity he wont!!!

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