Dilwale Box Office Opening

Shah Rukh Khan’s Dilwale has taken a very good opening at the box office. The start was strong in circuits like Mysore, West Bengal, NCR, Bihar and South.

In Maharastra, the opening is good, but Bajirao Mastani seems to have affected the occupancy at quite a few centres in the state. In Gujarat, Dilwale is leading, but the occupancy isn’t as high as what a big film gets on a non-holiday.

The problem for Dilwale is the divide in business at multiplexes. Not only are the shows significantly lower than other big releases like Prem Ratan Dhan Payo and Bajrangi Bhaijaan, but the film is losing out on audience that are opting for Bajirao Mastani instead.

The clash is not similar to Bang Bang vs Haider clash last year, because Haider had a very limited audience and Bajirao Mastani is comparatively a much bigger film. So while the gap between Bang Bang and Haider was huge, the Bajirao and Dilwale battle is close enough to affect both films.

Sample figures from about 30 centres in the morning, suggest opening day business in the range of 18-19 crore. The film would have to pick up as the day progresses to ensure a bigger first day total.

Occupancy wise, it’s the 2nd / 3rd highest opening of the year. There are two ways to look at this. One, the release is smaller and the shows are lesser, so the occupancy has to be higher as compared to other bigger films. At the same time, Dilwale has the huge disadvantage of competing against another big film. So overall, it’s the third best opening of 2015.

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Approx Opening Day occupancy for the morning shows

• Prem Ratan Dhan Payo – 85% (holiday)
• Bajrangi Bhaijaan – 68%
• Dilwale – 65-70%
• ABCD 2 – 50%
• Tanu Weds Manu Returns – 45%
• Gabbar Is Back – 45% (partial holiday)
• Singh Is Bling – 45% (holiday)
• Welcome Back – 40%
• Brothers – 40%
• Roy – 38%
• Pyaar Ka Punchnama 2 – 35%
• Detective Byomkesh Bakshi – 30% (holiday)
• Badlapur – 30%
• Tevar – 30%
• Shaandaar – 30%
• Dil Dhadakne Do – 28%
• Phantom – 25%
• Baby – 25%
• Bombay Velvet – 20%
• Hero – 20%
• Piku – 18%
• Jazbaa – 15%
• Drishyam – 15%
• Shamitabh – 15%
• Katti Batti – 15%
• NH10 – 15%
• Mr X – 10%
• Dum Laga Ke Haisha – 8%