Can Jai Ho and Don 2 be considered non-holiday releases?

Question: Can JAI HO and DON 2 be considered non-holiday releases as the holidays which they got were on Sunday which is a holiday even before? – Jatinder

Answer: Jai Ho was just like any other Friday release, but Don 2 wasn’t exactly a non-holiday / non-festive release. Any film that is released during Eid / Diwali / Christmas benefit from increased ticket prices and an audience that has been conditioned to venture out to watch films. Also, Christmas releases have their own share of positives and negatives. The December month affects business in the North due to extreme cold, but the extended holiday that starts during Christmas and extends to New Year are huge for business.

Considering its genre, Don 2 did very well. It wasn’t a very massy film. To prove this point, we have a small comparison between a multiplex-friendly film like Don 2 and a much more massy film like Ra One, both of which collected about the same at the box office (Ra One was a little ahead overall).

Mass circuits, where Ra One has a upper hand:

  • Central India (C.I) : Ra One – 4.07 crore, Don 2 – 3.12 crore
  • C.P Berar : Ra One – 5.71 crore, Don 2 – 4.18 crore

Circuits where multiplex and the so-called classy films do well, Don 2 has an upper hand

  • Mysore : Ra One – 6.5 crore, Don 2 – 8.9 crore
  • West Bengal : Ra One – 6.35 crore, Don 2 – 7.2 crore

The difference in Mysore circuit is huge with Don 2 clearly out-performing Ra One. In the biggest circuit of Mumbai, Ra One collected about 7 cr more than Don 2 – which was eventually the difference between the lifetime collections of the two films. If Don 2 was more commercial, it would have easily collected 20-30 crore more.

Have a interesting question to ask? Go ahead and fill the form below. Do mention your city if you want it included along with your name!

[contact-form-7 id=”40462″ title=”Ask Joginder”]

Advertisements

55 Comments

  • Lol..the original chameleon @sem is back..
    You idiot..Don 2 released in 2011 and Jai Ho in 2014..so obviously you can’t expect the same status for both movies..similarly..D3 rightfully collected 283crs with the ticket price it was set..and trust me..HNY was expensive than D3..and if it had WOM like D3..it should have made at least 180+crs first week collections..which didn’t happen..i had to spend 400bucks as compared to 220bucks for D3..so stop making these kind of baseless allegations and focus on your slowly rotating Washing Machine I.e HNY.. Whatever it is collecting right now is because of the stardom of our King..period.

  • @noam

    Dont have a pop at hrithik for having high hopes about D2…. Read the nonsense I wrote about Jai Ho being another ATBB but it failed to take off- mostly due to the own goal by bhai for alienating some of his fans but I still say it was better than D2, Ready despite lesser collections…. All actors fans have delusions about grandeur n how the next film will be ‘biggest movie ever’ mumbo jumbo… Take a chill pill n if u wanna see some absurd delusions then over the past fortnight they must be some 100 articles where your fellow fans have shouted ‘300 cr is a cakewalk’ for Kings movie etc etc…

  • There r many factor
    Don 2 released in 2011 with 2800 screen did 112 ( all virsion)
    Jai ho released 2014 with 4200 screen did 112 cr
    Dabaang 2 released in 2012 with 3800 screen and did 150 (movie completely utilize Xmas and new year holiday unlike don 2 when both the holiday falls on Sunday)
    If u analize don2 and dabaang 2 in terms of screen size, holiday benefit, inflation, phase of stars, genre etc then don2 is definitely bigger hit than dabaang2. Comparison with jai ho is utter sily which released after 3 years Compare ek villain and jai ho both released same year and did almost same on first day with 2000 less screen.

  • Hahahahhaa….so am that much famous that all are waiting to reply me back desperately….lol…..ok coming to the point of non holiday and non festive…first understand the difference between two….a non holiday is a day where no holiday occurs and a non festive day is a day where no festivals takes place….both the films I.e DON 2 & DHOOM 3 released on non holiday….but the point is DHOOM is huge brand in fact the greatest and biggest brand in INDIA….Infact its one of the pioneers of the sequel and brand in India…it makes many heros took up the villain role in it and from DHOOM 2 its all been about the villan sidelining the heros I.e cops….when DHOOM 2 was released is went on to become a BB and the highest grossing both…so its obvious that when its coming after a gap of 7 years with a KHAN and awesome trailer then it will create a huge excitement among public and that excitement will carry the film past any record.

  • Whereas DON brand is always a point of controversy with comparison between BIG B and SRK….The first DON was just a hit with 50 crs collection and when coming to DON 2…people were have the RA.1 effect in their mind….Its brand is nowhere near to Dhoom brand power and its a 100 crs grosser just because of SRK and its style of making which suits mainly the multiplex audience unlike DHOOM brand which with its bikini clad girls…theme song etc creates huge excitement among both single and multiplex audience….so verdict is that DHOOM brand is waiting for its imness power for many years and it just lashed upon the audience after 7 years…while DON 2 was not upto that level as its brand is comparable only to likes of SARKAR, HERA PHERI, GOLMALL brand…..

    And talking about overseas…overseas market is highly dependent on Asian origin people….the brand DHOOM being the most powerful and AAMIR one of the top INDIAN star sailed it through.

  • And now clearing the air about JAI HO and HNY — JAI HO never looked attractive…its the power of SALMAN which gave it a good opening and sailed it past 100 crs but it can’t collect much because of the poor content which keeps a film afloat after its initial buzz gets over.

    Lastly coming to HNY…Its the same case like JAI HO….SRKs star power and holidays made it through huge numbers but FHARA KHAN was not good enough to direct a heist film….A film is a team work where only a star can’t ensure its long term success….and here is the department where AAMIR is ahead of the other two KHANS…a RAJU HIRANI is certainly greater than the directors directing SRK and SALLU now a days….even AR MURGDOSS will be the choice of people any time than FHARA KHAN and SOHAIL KHAN….So the love for star gets a film kickstart going but in long run content, directors merit, WOM comes to play…SALMAN and SRK both are lagging in this department esp SALMAN as SRK have worked with FARHAN….Their star power is enough to give FHARA and SOHAIL their highest grossing films but thr directors were not able to convert it to highest grossing films.

    ————— THE END —————

  • @sky — You are an certified srk hater…a film means business….KICK was released pre eid to enjoy the weekend starting from FRIDAY which is the best according to BOI….After enjoying the weekend KICK enjoyed eid and post eid advantage which helped the film to record 30 and 20+ collection on Tuesday and Wednesday otherwise its Monday collection fell to 13 crs…..Talking about K3…Everybody agress its a huge mistake…..even in the case of BANG BANG it backfiered….if KICK released on eid day then it would have met tgr the same fate just like ETT and DABBANG 2 and would finish below 200 crs….A film means to genre profit for each and every party and Salman is failing in this part and you people are tagging it as wise decision….even during D3 the vacations started from 20th Dec and with a brand and hero of that clibare and goodwill they decided to cash ot upon….each film now tries to cash on the festive or holiday weekend rather than the holiday only….in case of SRK his films mainly release on Diwali and pre diwali is the biggest disadvantaged period to release a film because of dhanteras and all and even diwali is a bad day to release film as BOI said a film may not even collect 20 crs in diwali….in case of CE….why you forget that it had clash on its 7th day….so in case of D3 1st week with x mas vacation and brand did the trick….for KICK weekend and eid and post eid did the trick and during CE it was the 1st week and rakshaban did te trick….learn the business strategies and then comment.

  • JAI HO released during Republic day as it was a already delayed film and all the festivals of 2014 was taken…so he tried to repeat the success of READY in a bigger way with high number of screens…but the content was poor and it was not post ipl like READY….So it backfiered…..

    Lastly talking about SRKs non holiday release MNIK was a hit…DON 2 was a hit and upcoming FAN will be the first non festive 150 crs earner. MIND IT.

  • @Noam : Show me one comment of mine where I expected Dabangg 2 to beat 3 Idiots n prove it wrong !!!!!! You were jumping like a jack after 1st day collections of HNY n called as CE days are back. Now what happened dude forget Kick even CE is distant for HNY to beat it !!!!!!!!!

  • @kingshuk : you arent famous but you always used to call Don 2 as non holiday. Now change your words, to @sky u replied HNY doing lesser collection s due to no Diwali vacations in overseas n claims Aamir success due toXmas n now suddenly D3 is a non holiday n content matters to you instead of kings powers !!!!!!!!!

  • @Hrithik — Don is a non holiday for sure….and I always said that….and D3 also a non holiday…and I never denied it.. .its you salfans always uttered DON 2 as festival release and KICK, JAI HO as a non festive release….I always only saif DON 2 a non holiday release…..anf talking about overseas FYI….DIWALI is no holiday in overseas and for x mas there is the best holidays overseas….for proff….just go through BOX OFFICE INDIA . COM

  • @Hrithik — And wern’t you all jumping like anything during KICK trailer that it will set up a new benchmark thar will every film will find hard to cross it….lol….what happened….Forget D3….KICK got past CE by the slightest of margin…lol

  • @kingshuk : you are contradicting your own words. While replying you said xmas is big vacation in overseas which is correct but in case of Don 2 you call it as non holiday. Okay, I agreed you called D3 also non holiday fair enough but if Aamir can give 2 ATBBs during same period why cant Srk a single BB during xmas ?? n I am not talking about opening or weekend but lifetime collections. Brand may had helped Aamir but what about 3 Idiots ??? Wasnt Don2 a brand or awaited sequel of successful movie which beat Jaaneman ?? Either agree that Srk failed despite xmas release or agree Don was not better than Original Don !!!!!!!!!

  • Our main target during Kick was CE which is achieved. Yes!! some fans may have called 300 crs just like Srk fans were predicting same for HNY. Show me one comment of mine where I predicted 300 crs for Kick also 99 is not a century & 101 is considered as century even though there is a difference of only 2 but it makes a lot of difference. Surpassed is considered as beaten wheather it is 4 crs or 40 lakhs !!!!!!!!! In that case will u agree CE failed to beat ETT opening day ?? difference was less than a crore despite an Eid release !!!!!!!!!!!!

  • @Hrithik — I said DON 2 was a non holiday only in INDIA…I never said about overseas and in fact I don’t know anything about DON 2 s overseas collection….AAMIR gave 2 ATBBs just because he got the ingredients right….A chetan Bhagat novel, a director like raju and ar murgdos, a Indian audience fav masala and universal topic like education, free run etc….while DON 2 was purely a multiplex oriented film with very less masla I.e fav dish of many Indians…it was never a huge brand as DON was only a hit and suffered huge controversy….may be DON 3/RAEES will be record breaking.

  • @Hrithik — Hhahahahahaha…your main target was to beat CE….haahahaha….before KICK CE used to have no records and after KICK its only CE records which we are chasing…..talking about CE….KICK surpassed its collection just by 5 crs….CE had paid previews which reduced its first day numbers….if we consider paid previews then CE 1sy day is 35 crs…..if pp haven’t took place then first day will be that huge.

  • @Kingshuk : There are no ifs & buts. Collections & verdicts matters thats it. If Srk is not doing good scripts with good director it means he is just bothered about making money or lesser star than Aamir. He refused Ashutosh (Lagaan) & Raju Hirani (Munna bhai MBBS) so whose at fault ?? Now such excuses sounds silly. Stop this !!!!!!!!!!

  • @Hrithik — I never started this rather its you who started it….I never mentioned you in my comments…I was just replying to sky and all of a sudden you its you who wanted anwser…so its better you stop :v

  • @kingshuk : The reason I mentioned you because you always chant Don2 as non holiday. I think Indicine has clearly explained Don2 was a christmas release though it fell on a sunday but cannot ignore the long vacations people get during year end & new year eve !!!!!!! So accept the reality & move on. Srk is also mortal not God. He too can fail !!!!!!!

  • @Hrithik – Go back to previous comments in this topic and read again what I said….looks like you are suffering from Gajhni disease….lol

Leave a Comment