Question: Can JAI HO and DON 2 be considered non-holiday releases as the holidays which they got were on Sunday which is a holiday even before? – Jatinder
Answer: Jai Ho was just like any other Friday release, but Don 2 wasn’t exactly a non-holiday / non-festive release. Any film that is released during Eid / Diwali / Christmas benefit from increased ticket prices and an audience that has been conditioned to venture out to watch films. Also, Christmas releases have their own share of positives and negatives. The December month affects business in the North due to extreme cold, but the extended holiday that starts during Christmas and extends to New Year are huge for business.
Considering its genre, Don 2 did very well. It wasn’t a very massy film. To prove this point, we have a small comparison between a multiplex-friendly film like Don 2 and a much more massy film like Ra One, both of which collected about the same at the box office (Ra One was a little ahead overall).
Mass circuits, where Ra One has a upper hand:
- Central India (C.I) : Ra One – 4.07 crore, Don 2 – 3.12 crore
- C.P Berar : Ra One – 5.71 crore, Don 2 – 4.18 crore
Circuits where multiplex and the so-called classy films do well, Don 2 has an upper hand
- Mysore : Ra One – 6.5 crore, Don 2 – 8.9 crore
- West Bengal : Ra One – 6.35 crore, Don 2 – 7.2 crore
The difference in Mysore circuit is huge with Don 2 clearly out-performing Ra One. In the biggest circuit of Mumbai, Ra One collected about 7 cr more than Don 2 – which was eventually the difference between the lifetime collections of the two films. If Don 2 was more commercial, it would have easily collected 20-30 crore more.
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