Bollywood Trailers in 2016: Trade, Audience and Our Rating

The theatrical trailer has now become the single biggest deciding factor for the audience. While the decision on whether to watch a film or not, can change post-release if a film falls in the ‘highly recommended’ category (also known as ‘positive word of mouth’), it’s the trailer that generates interest around a film.

We believe that city tours, press conferences, interviews, television appearances.. all combined can create a bit of awareness, especially for smaller lesser known films, but for most big films it makes little or no difference.

The trailer is by far the most important, followed by the first song promo and the music album. One chartbuster song does make a difference, especially at smaller centres.

On this page, we will be dividing the response that a trailer gets into three different categories – Trade Response, Audience Response and Our Rating.

Trade (All India Box Office perspective): 20 people in the trade (exhibitors, distributors, investors, analysts etc) will be contacted and asked to vote for a trailer. It’s random and the same people might not be asked to vote for every film. Their options will be – Poor, Average, Winner. A special status called ‘Unanimous Winner‘ will be given only if the response is unanimous i.e 20 out of 20 people in the trade call it a box office winner. 19 out of 20 isn’t good enough, so at best only 2 or 3 films might get this and it’ll almost always feature a top superstar. This section will be updated 2-3 days after trailer launch.

Audience (restricted to internet audience – average number of votes will be 5,000): Voting options will be – Poor, Average, Good, Outstanding. This section will be updated 2-3 days after trailer launch.

Our rating: Our team will be asked to give their rating for each film, average score will be posted here. Will be rated a day after trailer launch.

Kya Kool Hai Hum 3AveragePoor3
Saala KhadoosAverageGood7
Ghayal Once AgainAverageAverage4
Sanam Teri KasamAverageAverage4
Love ShhudaPoorPoor4
Tere Bin Laden 2PoorAverage5
Jai GangaajalAverageAverage5
Teraa Suroor 2AveragePoor1
Kapoor & SonsWinnerGood7
Rocky HandsomeAverageAverage5
Ki And KaWinnerGood7
1920 LondonAverageAverage3
Housefull 3AverageAverage5
Udta PunjabAverageAverage6
Great Grand MastiWinnerAverage6
Mohenjo DaroAverageAverage7
Happy Bhaag JayegiAverageAverage6
A Flying JattWinnerAverage7
Baar Baar DekhoAverageGood7
Raaz RebootPoorPoor3
MS DhoniWinnerGood8
Ae Dil Hai MushkilPoorAverage5
Force 2WinnerAverage6
Rock On 2PoorPoor4
Tum Bin 2PoorPoor3
Kahaani 2GoodGood7


  • I think Fan’s trailer was better than both Sultan and Airlift’s trailer.

    Airlift teaser was brilliant though.

  • KAPOOR AND SONS & SULTAN are the best trailers upto now,especially the SULTAN trailer.

  • These so called trade analysts are calling Airlift a winner after it eventually became one.
    Many of them were of the opinion that it will do 70-80crs and KKHH3 will win the clash.

    Airlift did exceed expectations for many.

  • sultan trailer is overrated nothing special in it its just a salman movie so it becomes outstanding
    even you guys will give 4/5 stars to this movie whether movie will be good or bad airlift, sarabjit and up are the best trailers among all

  • dabangg was most impactfull trailer which ibhave seen in last 10 years….it makes literally everyone curious about movie…..

  • This is a innovative article something new, fresh and different . Till now Airlift, Neerja and Kapoor & Sons have made their impact . Mohenjo Daro, Rustom, Shivaay and Dangal all these movies can create a huge roar with their trailers . I hope the article is updated everytime a new trailer releases . Good Job and Well Done !!!!!!!!!!!!!!

  • @indicine:

    You can introduce a new series of articles. If a movie doed blockbuster+ business then make an article on total blockbuster count of all the current superstars. With each blockbuster you can update the list just like top 15 actors article. It will be an innovative and interesting kind of article just like yours top 15 stars article..!!
    Reply if possible!!!

  • Shahrukh khan’s fan is d only movie in above which became flop even by Outstanding trailer ,also got good reviews but still :-P

  • Nice Article @indicine !!
    Looking for word to it :)
    The best thing about your site is its like a Public platform, where anyone can give there opinion..
    Waiting for MOHENJO DARO Trailer anxiously as well as Your reviews and ratings on it…
    Any update about the teaser or trailer launch of MOHENJODARO ??
    I think they should release the teaser in the coming week, and for Theatrical Trailer, they should release it with SULTAN ??
    Cause its a Salman Khan Movie !!!

  • well done!! @indicine
    Udta Punjab, Airlift and Fan trailers are best three trailers of the year according to me!!
    Laughing at the verdicts of Sultan trailer!!!

  • Indicine

    I have a suggestion in addition to @Chuha’s hypocritical suggestion .

    Why only BlockBuster ? Let the people know about Flops and Disasters as well . About Lowest Grossers as well . About a-decade-without-a-hit as well …!

    I’m sure non-actor will top those lists .

  • FAN is good. sultan is outstanding.

    People knew which is need to remained to seen non actor’s performance ,I can guarantee 100% that sultan will be a success due to EOD for sure,but mark by words it’ll be bashed by people forever like Bhai’s every movies except one exception called bb which was due to Harshali’s Immense Acting/Kabir’s CLASSIC film,mark my words again no films of salman will be remembered as a good film besides bb(which is also one type of crap did to his non acting for me but majority liked as Harshali able to overshadow him).

    Try as much as you can sultan will be indifferent from 99% of bhai movie craps.

    Try as much as you can salman you’ll remain a non actor and till the end of your career you’ll manage with one expression only and so as history will remember you as one of the most pathetic actor of bollywood,that’s it.

  • @Gobarholic – 8:42 pm

    How about HNY ? Average trailer, average music , disastrous critics reviews . Still 200cr Domestic . 385 cr Worldwide .

    Oh sorry let’s not discuss about worldwide collections , lol !
    HNY Domestic Collections > Rowdy Rathore Worldwide collections

    Now go get some sleep .

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