Besharam continued its disastrous run at the box office on Friday, as the Abhinav Kashyap film witnessed further drops in key centres. After a good start on the first day (19.73 crore) the film dropped by more than 65% on its second day with all India net business of 6.65 crore. No other film that opened so big, has dropped to such low numbers a day after its release. The impact of negative word-of-mouth publicity has been quick and deadly!
The downward trend continued on Friday too, as Besharam fell by 20-30% in several centres. As per early estimates based on collections from a few centres, the film has collected around 5 – 5.5 crore on its third day to take its total to around 32 crore net. It was a holiday in some parts of the country, so it remains to be seen if business has picked up in those areas.
To put things into perspective, the 3rd day collections of Besharam is lower than the 11th day (i.e second Monday) business of Yeh Jawaani Hai Deewani!
All-India distributors Reliance Entertainment who have invested around 98 crore on the film, will end up losing about 30 crore of their investment. Exhibitors have no film to bring in the audience, as Grand Masti in its 4th week of release is losing steam. The only film that is currently doing well is The Lunchbox, but its business is limited to major cities only.
Unless Besharam miraculously picks up over the weekend and sustains over the weekdays (highly unlikely), the dry spell will continue for the next 11 days before Akshay Kumar’s Boss hits theatres!