The pre-release battle for the extended ‘Independence Day’ weekend has a winner and it’s Akshay Kumar – on the strength of winning the clash against ‘Mohenjo Daro’ last year and a string of successful films like ‘Airlift’, ‘Rustom’, ‘Housefull 3’ and ‘Jolly LLB 2’ – who gets a solo release, even though his team announced their film months after Shah Rukh Khan’s ‘Jab Harry Met Sejal’ was confirmed.
‘Toilet: Ek Prem Katha’ is said to be a film that’s close to Akshay’s heart and he has gone all out to promote it. It’s also based on Prime Minister Narendra Modi’s Swachh Bharat Abhiyan, spreading awareness on cleanliness as the need for toilets across the country.
The makers are also trying hard to get tax exemption for the film, although it’s unclear if there will be a provision for it after GST comes into effect from July 1.
The countdown to the trailer – which releases on June 11 – has also begun. The countdown posters have helped generate curiosity.
With captions like “Lota Party Coming Your Way” and “Nature is not a Toilet” the social film is expected to get the government help in taking it to audience in every nook and corner of the country, especially at smaller centres.
Check out the posters of the film which Akshay is calling “Ek TOILET Revolution!”
Toilet Ek Prem Katha Poster – Akshay Kumar
Toilet Ek Prem Katha Poster – Nature Is Not A Toilet
Toilet Ek Prem Katha Poster Swachh Azaadi
The film is slated to release on August 11, which also stars Bhumi Pednekar opposite him. This is not the only film that has a direct connect with society. Akshay is also working on another film titled Padman, that is based on the life of Arunachalam Muruganantham, who invented low-cost sanitary pad making machines and spread awareness about menstruation.
Good for box office
Just saw tinka tinka awesome song of the year and what emotions….nailed it
I ALWAYS WANTED SRK TO AVERT CLASH WITH HR AND AKKI AS THEY ARE MY SECOND AND THIRD FAV…
IT DINT HAPPEND AT TIME OF KAABIL.. HAPPENED THIS TIME..
NOW THIS MOVE HAS MADE GREAT WAYS FOR BOTH MOVIES TO PERFORM BEST ATLEAST FOR ONE WEEK..
SRK WAS NOT GETTING A SINGLE WEEK FREE TO PERFORM… GOT AT TIME OF FAN BUT IT WASN’T A COMMERCIAL FILM..
THIS IS A BEST CHANCE FOR SRK TO GET 3rd 200 cr IN HIS KITTY…
WERE AS AKKI HAS A CHANCE TO EXTEND HIS 100CR STREAK..
HAPPY FOR BOTH ??
Both films are winners. SRK showed what Rakesh Roshan should have done, a solo release is always better than a clash. Toilet doesn’t look mass appealing but we’ll have to wait for the trailer. Expecting both films to be huge success due to this smart move to advert the clash.
Good for both films.
but i am hoping jhms will cross 200 crs by releasing on a non-holiday weekend.
hope its content is as good as jab we met.if this happens, sky is the limit then In Shaa Allah
Lol
Joker Boy beats Pluto Boy
Deshbhakti notanki will be destroyed
Akshay will destroy a good weekend!! Remember #Brothers! ?
the facial expression deep looking of akshay in the poster is outstandingly beautiful. feeling of a soul full story is getting from the posters itself.amazingly exited.!!!#TOILET- A revolution.!!!
Srk Backstabbed last time… Clash between OUATIMD vs CE was averted cuz he gave an assurance that he wld release half the screens from 2nd Week.. And can utilise the Entire screens in First week. But he Backstabbed And did not release screens on 8th day.. Only 25% screens were released and his PR Machinery was quick enough to paint OUATIMD as flop where as it god Bumper Opening frm Morning show itself.. Those have doubt.. Chexk opening reports of OUATIMD in BOI.
Normal Public dont know abt the screens.. They got tge wrong Idea.
SRK does not have balls to play fair. If he has.. Do it this time.. And he wld know.
yo akki yo
One more 100 cr on cards..??????
let JHMS release on 4 August 2017 and
let toilet crap release on 11 August 2017.
I’m very very happy that SRK doesn’t want JHMS suffer like Dilwale and Raees. my prediction for JHMS
Fri- 26+ cr
sat- 28+ cr
sun – 30 cr
mon – 20+ cr
100 to 115 cr in just 4 days.
4th August is perfect date
believe me guys its a masterstroke by srk if srk movie clicks with content then the history will repeat like chenna express and quatimd …. ! the srk movie surely collect 250+ if tepk fails then 300crores is on the card … salute u srk for this decision..!
Waiting eagerly for the trailer on 11th.
Toilet EPK has very good vibes & will do unimaginable Business if content clicks…
Akshay career will be overRemember what happene with chennai express and outim
I’m Sure TEPK Is 140cr+
And JHMS Is 135cr+ And Akki Now Is Good Form
I aM NT HPPY that SRK will release his movie on 4th…instead he should release on 18th..its jst their trick to get advntge in 2nd week if WOM is good! I WNT AKKI TO RELEASE IT ON 4TH AUGUST TOO! that’s it
so happy that toilet-EPK got solo release and I don’t think jhms will effected toilet as I sure 100% about the content of the film in fact srk fans should worry about jhms and pray for good film otherwise it will work just for one week
Akshay’s 1st 200cr movie
All the best akkians
Look like Bhai fans are more frustrated after this decision. They want every srk movie face clashes and business get divided and Bhai movie come on top on solo festivAL release. Itne insecure srk se. Jealous soul.
Ek TOILET Revolution is coming on August 11 another masterpiece from akki sir
Good move from SRK, a big week one as usual and holiday benefit from week two, and if the content clickes it will go neck to neck against Akshay’s film for remaining weeks!!
If toilet turns out to be a good movie then it will take maximum screens from jab harry met sehjal!! Bcoz tepk is a social issue related movie which is pan india.. Whereas jhms is romantic movie which we have seen again and again.. So tepk will be carrying greater buzz!!
@liliput Akki 3000cr lifetime so what, Dangal movies lifetime is gonna 2000cr+. The difference between Aamirians and Canadians. We look for milestone every time and you Canadians thinking about to sail through the 100cr club every time which first get crashed by Aamir in Bollywood. Aamir’s movie distributer share from China is double than the Canadian imported Kumar Jolly llb’s 2 collection. Tabhi to Prabhas ko baap bana liya tha tumne.
Keep cleaning toilet you fool.
akki look in the poster is brilliant to much expression just from his eyes
alki chakde fatte??????
Fabulous!!akshay is on an absolute dream run!
Good decision. But the risk is still there. Shahrukh Khan movies are best performing in the first weekend these days, and 4th August isn’t as big as 11th. Even if JHMS finds universal acceptance, lifetime will be affected due to TEPK. But congratulations Akshay for earning a solo earning a solo release on Independence Day.
@Liliput fan of gobar, abe dehaari gobar fan don’t you feel ashamed to compare your tiny flo0 actor goat’s multistarrer which had Anil, nana, katrina, paresh, late actor feroz khan and comparing it with offset TZP which had just the cameo of megastar aamir khan? Your gobar doesn’t have aukaat to even challenge aamir at box office forget thrashing him. TZP was bloclbuster you fool. It earned 3 times more than its budget and it was more profitable than Liliput gobar’s welcome. Aamir’s one movie alone is set to cross 2000 cr worldwide while your Liliput star gobar’s entire career collections is just 3000 cr with more than 100 films. Aukaat me re gobar Liliput fan. Gobar Liliput is very tiny in stardom and despite 5 ft 11 in height, his popularity is so low and so tiny compared to Aamir that it makes me feel ashamed to bash such a small star. Get a life Liliput fan.