Airlift has taken a good opening at the box office, with most centres recording higher occupancy than Akshay Kumar’s previous Republic Day weekend release ‘Baby’.
The opening is around the 40% range in major cities, which is good for a thriller film releasing on a working Friday.
Apart from ‘Baby’ last year, almost all Akshay Kumar films in recent times have opened well at the box office, and the trend continues with ‘Airlift’ which can be seen as a film that brought back the multiplex audience to watch an Akshay film on Friday morning. In fact, Airlift has opened well inspite of the fact that there were two releases this week, even though the two films weren’t competing with each other.
The early reports from theatres ranges from good to excellent, which should mean growth at multiplexes evening onwards. Saturday will be important for a film like Airlift, which has two and possibly three open weeks at the box office. If the word-of-mouth is good, upcoming releases like Mastizaade, Saala Khadoos and Ghayal Once Again will not affect the business of the film.
Opening Day occupancy for other films in 2016
- Airlift – 40% (approx)
- Kya Kool Hai Hum 3 – 30%
- Wazir – 17%