Shahrukh Khan launches Toyota University Cricket Championship

Bollywood superstar Shahrukh Khan launched NDTV’s Toyota University Cricket Championship, a new inter-university tournament in the T20 format. The concept promises to revive university cricket in India.

8 teams from four different zones will compete for the ‘Best university in cricket’ title. The tournament is approved by the Board of Control for Cricket in India (BCCI).

With SRK as the face of the tournament, the championship league is likely to generate tremendous interest all over the country.

Talking to the media at the launch event, Shahrukh said “Whatever I am today, it is because of what I learnt at school and university level. There is nothing better than this. It’s one of the finest initiatives from NDTV, apart from marks for sports.”

He also added that he’d like to endorse any sport, whether it is cricket, football or hockey “I would like to be a brand ambassador for any sport”

All matches from the Toyota University Cricket Championship will be telecast live on a sports channel (yet to be announced) and NDTV will also do extensive programming around it. The tournament starts in February 2013.

SRK launches NDTV's Toyota University Cricket ChampionshipSRK launches NDTV’s Toyota University Cricket Championship

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