Bollywood superstar Salman Khan, along with his family, officially launched the Being Human store in Mumbai.
The flagship store was launched in partnership with Mandhana Industries, who have a tie-up with Salman to design, manufacture, retail and distribute Being Human clothing and other fashion accessories.
Khan also has plans of launching a Being Human restaurant, the profits of it all would be used for charity.
Currently, Being Human has more than 150 selling points in Europe and about 96 in the Middle East. So far, the brand has managed to sell more than 1 million units in the Middle East itself. The revenue generated in 2012 was around Rs 60 crores. Next year, they are targeting Rs 250 – 300 crore from clothing sales.
At the launch event, Salman said “From a T-shirt, Being Human has now grown into a full clothing line with its own stores. I’m touched at the love people have shown for this brand and I invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets”
Salman Khan at Being Human Launch
Salman’s sister Arpita Khan Photo
Salman Khan’s family: Alvira Agnihotri with husband Atul Agnihotri
Pics: Salman with brothers Arbaaz Khan and Sohail Khan
Pics: Salman Khan with family – brothers Arbaaz and Sohail, sisters Arpita and Alvira, brother-in-law Atul Agnihotri.