In a unique promotional campaign that has been designed around the superstardom of Tamil superstar Rajnikanth, AirAsia India, the official airline partner of ‘Kabali’ has unveiled its new re-branded aircraft featuring a livery dedicated to the upcoming movie.
“AirAsia India unveiled its all new rebranded aircraft, with a livery dedicated to the most awaited movie of the year – Kabali” said AirAsia in a statement.
This special aircraft is said to be a mark of respect to arguably one of the most popular actors in the history of Tamil Cinema.
AirAsia has also planned a special flight from Bangalore to Chennai for the fans to watch the first-day-first-show of the Rajnikanth movie – which releases in theatres on July 22.
Rajinikanth’s Kabali on AirAsia
Promotional campaign at its best!!
Kabaali buzz has not been that high unlike his past movies but I won’t be suprised if it breaks his own previous records…
All d best Tamil Megastar!!
That’s call stardom.hope same kind of campaign for Robot2 also.
Bangalore (The Information Technology IT capital of the entire world!!!) Bangalore rocks!! Fortis Hospital rocks!! the people of Bangalore rocks!! Proud to be associated with Bangalore….!! If I were there I would enter that flight to Chennai by hook or crook!!
It’s even tougher for people like us living in Tamil Nadu to catch a Rajini movie on any weekend considering the fact that almost the entire weekend is booked in multiplexes and single screens have a long queue with too much rush at least for a week.
@aisha The buzz for Kabali is far more than any of his previous movies in recent times.The music has finally clicked which wasn’t the case for any Rajini Sir’s movie since Chandramukhi.Also the YouTube views is an indication of the the unprecedented buzz the movie is carrying.Every single day there’s a debate regarding the release date of the movie here.
Marketing Master-stroke indeed! Rajni might have done it easily because the owner of Air Asia, Tony Fernandes, may himself be a Rajni fan.
All the best to Kabali.
How’s that unique?
Turkish airlines did that for BvS first.
@Challa
Oh ok Tanx…