Controversial box office collections of Krrish 3 – Our take!

Ever since Krrish 3 released in theatres, the comments section on our website and Twitter timeline have been flooded with questions related to the box office collections of the film — Why is there such a huge difference between numbers released by independent trackers like Box Office India (BOI) and the producers of the film? Is BOI trust-worthy? Since quoting a record-breaking figure for the opening day and weekend, results in free-publicity across all news channels and social media, how can figures released by a production house be trusted – after all, with millions at stake with a film like Krrish 3, the producers can quote any figure that they want to!

Below is a quick comparison between the 10 day collections of Krrish 3 released by 3 different sources.

  • Box Office India website: Rs 153 cr in 10 days (excluding collections from Telugu and Tamil versions)
  • Box Office India Magazine: Rs 171.47 cr in 10 days (excluding collections from Telugu and Tamil versions)
  • Filmkraft Productions: Rs 194 cr in 10 days from Hindi, Rs 206.35 including Telugu and Tamil.

Here’s how, we think, each source tracks their figures

1. BoxofficeIndia.com were the first to release All-India figures, which is probably why they are considered to be a trust-worthy source within the industry and by fans. In fact, a lot of well-known trade analysts use figures released by BOI and claim those numbers to be their own! The 202 crore lifetime figure of 3 Idiots was first released by the trade website, which was universally accepted as ‘actuals’ of the 2009 Rajkumar Hirani blockbuster.

BOI releases daily figures based on collections from a few theatres in various circuits, which is then compared to other films with a similar release size. For example, sample figures of Krrish 3 will be compared to Chennai Express, as both films released on approximately 3700 screens across India. Since they probably have contacts with top distributors, they are also well-aware if a film is under-performing or record-breaking in one or more circuits. In short, around 20-25% of collections are tracked on a daily basis for bigger films, the final total is just a guess estimate which isn’t always very accurate.

Have their figures always been reliable? No, not really. When Hrithik Roshan’s Jodhaa Akbar released, they declared the film a ‘Super-Hit’ with All-India collections of around 63.5 crore net. But on the new version of their website, they’ve reduced the total to Rs 59 crore and also changed the verdict to ‘Semi Hit’. The difference between the two verdicts is huge.

Screen captures from 2008 and 2013 below.

Jodha Akbar declared Super Hit

Jodha Akbar declared Super Hit

Verdict is now Semi-Hit

Verdict is now Semi-Hit

Jodhaa Akbar is not the only film though. They declared Om Shanti Om as the biggest grosser of all-time at Rs 85.79 crore net. A couple of years later, they deducted more than Rs 6 crore from its total, making it the second highest grosser after Dhoom 2 (Screen captures below). Even the figures of Jab Tak Hai Jaan were reduced by more than 15% when the film was in its third week.

Om Shanti Om 85.79 crore net in 2007

Om Shanti Om 85.79 crore net in 2007

Om Shanti Om declared biggest grosser

Om Shanti Om declared as biggest grosser of all time

Current site has OSO at 79.42 cr below Dhoom 2

Current site has OSO at 79.42 cr below Dhoom 2 which released in 2006

2. Box Office India Trade Magazine: These guys have plenty of sources and usually fetch figures directly from the distributors. They also provide circuit-wise figures on a daily basis. Their figures from a few circuits are at times way off the mark. Very rarely do they make comparisons or give early estimates. In short, they play it safe.

3. Figures from the production house: Exhibitors (theatre owners) report to distributors, who report directly to the producers. So only the producers accurately know how much a film has collected. But in today’s times its all about opening day / weekend records and films that are fastest to 100 / 200 crore clubs get nation-wide free publicity across all news channels and social media websites. That results in higher ticket sales, because a film that is record-breaking is considered to be good content-wise too.

For example, industry insiders are well-aware of the fact that Chennai Express did not break the opening day record of Ek Tha Tiger. But, UTV released a figure that was a mere Rs 0.12 crore higher than the previous record held by Salman Khan’s 2012 blockbuster. Result? ‘Shahrukh Khan beats Salman Khan at the box office’ was breaking news. It also became the fastest to the 100 crore club by collecting 100.45 crore in 3 days, another big record, more publicity. The film went on a historic run and eventually became the highest grosser of all time. While Chennai Express was a well-made film and thoroughly entertained every section of the audience, the fact that it broke the opening record helped it break more records in the long run.

When years of hard work and crores of rupees go into the making of every film, we can’t really blame the makers for not being 100% honest, can we? But the big problem is, this game of manipulating figures could get dirtier. The difference between various trade sources will get bigger with every major release. Those who love discussing figures, may no longer be thrilled by a record-breaking opening from their favourite superstar. In short, it could get way too predictable. Every commercial holiday release featuring Salman, SRK, Aamir and Hrithik, that is even close to the previous record, will be pushed over the line to break records .

At the same time, BoxofficeIndia could also be playing a smart game here. In recent times, every media channel has started quoting figures released from production houses and leading trade analysts. Since every fan would want their favourite star’s film to break records, BOI figures were no longer being quoted or trusted. But now, the difference between their figures and producers is so huge that a section of the media has already started quoting figures from BOI. Could well be a publicity stunt from them too!

Indicine too has grown tremendously over the last few years, we now have our own set of reliable sources. We publish our own figures for small / medium releases, but currently we do not have enough sources in the trade to track wide releases like Krrish 3, Chennai Express or Ek Tha Tiger. To give you an example, Yash Raj Films produce and distribute their films themselves. How can any one even know where they release their films? How can BOI or any other website, get collections from a fixed rental screen in a small town in Uttar Pradesh? It’s impossible, no matter how many sources you have in the trade! That doesn’t mean their figures are unreliable, it’s just inaccurate!

Coming back to the controversy around Krrish 3. We have spoken to a lot of exhibitors and distributors in the last few days, we also have theatre-wise figures from a few centres for the first week. According to our estimates, the Hindi version of the film has collected around Rs 138 crore in its first week and 170 crore net in the first 10 days. The Telugu and Tamil version has contributed around 12-13 crore, taking the lifetime collections of the film to around 182-183 crore. Again, these figures are not 100% accurate, just estimates.

Any source, any figure you take.. Krrish 3 is still one the biggest blockbusters of the year. It’s a hugely profitable film for all its investors.

Finally, a word of advice. Take your pick and trust the source that you think is most reliable. But stick to ONE source, don’t change it according to your convenience or liking towards your favourite star!

Have questions to ask? Post them in the comments section below.

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Comments

Himanshu:  (November 11, 2013 at 9:19 pm)

Great article!!!

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syed imran:  (November 11, 2013 at 9:19 pm)

Nice post…really liked the way indicine differentiated the figures analysis…bt at the end of the day, the question that arises in our mind is whom do we actually trust for genuine figures…it can b indicine or even boi….as indicine explained, the way figures are being manipulated nowadays, the day is not far when fans will lose the trust in the collections and merely everthing will be considered just as a gimmick….bollywood needs to authorise a concerned website or trade analyst to be their box office collections partner or can declare the film’s verdict and total collections details at the end of its run….they definitely need to maintain some consistency to protect their fan base and public trust in bollywood……

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SAKHI:  (November 11, 2013 at 9:21 pm)

@Indicine THANK YOU!!!!! at last you considered my request…i was expecting this article!!!!!!!!!

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rahul:  (November 11, 2013 at 9:22 pm)

now everybody follows producers and other trades as source of collection. Till now you gave 227cr according to producers so why now its big issue. we should consider their collection for Krrish 3 also. Its fact that it crossed 200cr. Krrish3 will definitely break CE records.

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lakshit:  (November 11, 2013 at 9:23 pm)

The manipulation in case of krrish 3 has been A LOT !!!.
CE figures (lifetime)- producers- 226. BOI.com-208 BOI.co.in-218
Krrish 3 (10 days)- producers-206 BOI.com- 165 BOI.co.in- 182 (including regional versions)
check for yourself

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Bolly:  (November 11, 2013 at 9:25 pm)

Fully support ur view .due to the different figurer from different sources,sometimes they creat controverises. But admin has given the full and best reasonable answers.thanks to incidine team for such reasonable clarification.

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hitesh:  (November 11, 2013 at 9:26 pm)

so finally what is your actual collection to be considered, 182-183 or 206??

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ravi:  (November 11, 2013 at 9:27 pm)

Best article till date on your website, indeed best on any site in recent times, that is the reason i am commenting first time, superb -- take a chill

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TILU Nebhani:  (November 11, 2013 at 9:28 pm)

LOL SRK is always trendsetter. he was the first who started giving manipulated collections.

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salman=bollywood ka baap:  (November 11, 2013 at 9:31 pm)

best article ever from indicine

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Nilesh:  (November 11, 2013 at 9:32 pm)

Now every sources admit, Krrish 3, has the highest opening day collection on Monday.

BOI admits, Hrithik broke Salman’s opening day record by a whisker, that also after a year.

BOI, also admits JTHJ, life time collection is 102 crores.

BOI, also admits 3 Idiots life wold wide collection is highest and with inflation adjusted not a single release is close to it.

Krrish 3 is still running and hopeful will break the lifetime record [without inflation adjuated, with inflation adjusted, it will not be able to break the records of 3 idiots].

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Babaji ka thullu:  (November 11, 2013 at 9:33 pm)

Very good article
But i will believe in indicine figures and taran adarsh.
They are pretty similar and i think accurate too.

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aarush:  (November 11, 2013 at 9:34 pm)

is it wrong if BOI.com rectify their mistake and change the status of any movie???? and its not that they have done this for 1 actor, it has happened for many including almost all top stars.

Should they just be adamant and stick to their figures, like others?????

Dear INDICINE, boi.com is the most trusted website among everone in industry as well so kindly STOP defaming them.

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bollywood:  (November 11, 2013 at 9:35 pm)

box office india site is anti hrithik . BOI is giving wrong collection of krish3. this site is so biased toward khans. when dhoom 2 broke gaddar record. it should b an atbb movie but according to boi its blockbuster but when dabbang couldn’t break the record of 3idiots. how it can b an atbb?? dhoom 2 was loved by all the people. Hrithik did amazing work. he is perfect actor..no bollywood actor can be compared with him. He is a complete package of talents. Hrithik Rocks ♥

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Amir khan:  (November 11, 2013 at 9:36 pm)

Big problem is not the collections but the competion is getting higher & higher! Every fan base are happy when u guyz post their favourite star collections from same sources & are breaking records but are not ready to accept collections of other stars from same sources coz its breaking their favourite star records! From now Hrithik, srk, salman & Aamir movies will be breaking eachother records like fish in water & their fans will be fighting like hell! Indicine u guyz will need more powers for coming movies & years, nice to see u guyz have been using same sources for every movie/actor!

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Babaji ka thullu:  (November 11, 2013 at 9:43 pm)

Manipulation results:
Race 2 crossed 100crs;
Chennai express broke Ett’s first day record;
OUATIMD reached atleast 65crs!!!
Krrish 3 going to break CE’s lifetime collections record(though without manipulation also it will surpass it)

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Avvnish hrithik fan:  (November 11, 2013 at 9:46 pm)

No matter how much krrish3 will collect according to different sources it is one of the highly successful films of all time..and at the end it is gonna enter 200 club according to all sources… and if we go with majority 200 cr already crossed according to producer/taran/komal/Realboxoffice/times.. only one site is giving low collections…and a wonderful film like k3 it deserves all success… #hrithikRocks

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rezme116:  (November 11, 2013 at 9:55 pm)

definately agree with u indicine its publicity stunts from boi as they have lost readers recently. K3 has crossed 200 cr and its sealed.

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nipun:  (November 11, 2013 at 9:58 pm)

1. long article! !
Anyway,now a days,no of screens have been increased.how can we expect from boi to get each and every information from all centres.

2.Boi declared agneepath as flop on the 2nd day! how can it be possible. it also predicted besharam to break the opening records of other big movies! according to boi,yjhd broke dabbang2 non holiday opening record!how can a movie with comparatively less hype do such thing? ?

3.in the year 2009,a movie 3 idiots did 12 crores in 2nd day with less ticket price and only 1149 screens.then how can a huge movie of 2013 with so much hype, higher ticket price, many more screens and good occupancy do only 15 crores?? how can it be possible?

Some ppl are saying that roshans are playing dirty game.i have just one question.if they are doing this then why did they work so hard to give bollywood such a well developed movie? ?they wud have followed an easy path. manipulation can be made with poor content movie too.

And srkfans,plz stop supporting boi. i still remember none of u cared about boi at the time of ce.

Also,there are some haters who tried their best to spread negativity before release.when k3 became huge,they are just giving excuses.

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aashkaran:  (November 11, 2013 at 10:00 pm)

BOI know nothing of Mumbai, West Bengal circuit. Their figures are always low from these two.

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Arjan:  (November 11, 2013 at 10:01 pm)

Great article from indicine, u cleared every little bit of doubts about boxoffice collections and also admit that there is something which went wrong with Krrish 3

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rrboss:  (November 11, 2013 at 10:04 pm)

Now i pray that d3 breaks this record of manipulation and indicine is on double standard.When it was akshay boss you followed boi saying 10.5cr while taran said 14cr .When akshay holiday comes follow producers figures

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DSF:  (November 11, 2013 at 10:05 pm)

Bottomline is Salman Khan Still Holds The Opening Day Record…nd K3 will be highest grosser ever..

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Ahmed Sher Jan:  (November 11, 2013 at 10:05 pm)

Only trust indicine in collections! <3

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nipun:  (November 11, 2013 at 10:08 pm)

Here the example of how ppl change their colour!

Romance Express: (August 11, 2013 at 1:07 am)
Who care about boi, acc to boi, yjhd break d2 opening as well as weekend record, can salman fan digest this, ce officially broke ett record thats it.

Sht: (August 10, 2013 at 11:32 pm)
Ce first day is 31.27
Boi is payroll of masala khan. Boi always underreport srk movies since raone. Their nos for yjhd was matching producer nos. there is 50 lacs diff in dabang 2 and 1.25 comparative to producers nos nd for ra1 diff was 3 cr. don2 1 cr jthj 3 cr and this height of their fraudness there is 4 cr diff for ce. Wake up guys leave boi now.
Now these ppl are supporting boi.height of double standrd!

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