Controversial box office collections of Krrish 3 – Our take!

Article first published on November 11 2013

Ever since Krrish 3 released in theatres, the comments section on our website and Twitter timeline have been flooded with questions related to the box office collections of the film — Why is there such a huge difference between numbers released by independent trackers like Box Office India (BOI) and the producers of the film? Is BOI trust-worthy? Since quoting a record-breaking figure for the opening day and weekend, results in free-publicity across all news channels and social media, how can figures released by a production house be trusted – after all, with millions at stake with a film like Krrish 3, the producers can quote any figure that they want to!

Below is a quick comparison between the 10 day collections of Krrish 3 released by 3 different sources.

  • Box Office India website: Rs 153 cr in 10 days (excluding collections from Telugu and Tamil versions)
  • Box Office India Magazine: Rs 171.47 cr in 10 days (excluding collections from Telugu and Tamil versions)
  • Filmkraft Productions: Rs 194 cr in 10 days from Hindi, Rs 206.35 including Telugu and Tamil.

Here’s how, we think, each source tracks their figures

1. BoxofficeIndia.com were the first to release All-India figures, which is probably why they are considered to be a trust-worthy source within the industry and by fans. In fact, a lot of well-known trade analysts use figures released by BOI and claim those numbers to be their own! The 202 crore lifetime figure of 3 Idiots was first released by the trade website, which was universally accepted as ‘actuals’ of the 2009 Rajkumar Hirani blockbuster.

BOI releases daily figures based on collections from a few theatres in various circuits, which is then compared to other films with a similar release size. For example, sample figures of Krrish 3 will be compared to Chennai Express, as both films released on approximately 3700 screens across India. Since they probably have contacts with top distributors, they are also well-aware if a film is under-performing or record-breaking in one or more circuits. In short, around 20-25% of collections are tracked on a daily basis for bigger films, the final total is just a guess estimate which isn’t always very accurate.

Have their figures always been reliable? No, not really. When Hrithik Roshan’s Jodhaa Akbar released, they declared the film a ‘Super-Hit’ with All-India collections of around 63.5 crore net. But on the new version of their website, they’ve reduced the total to Rs 59 crore and also changed the verdict to ‘Semi Hit’. The difference between the two verdicts is huge.

Screen captures from 2008 and 2013 below.

Jodha Akbar declared Super Hit

Jodha Akbar declared Super Hit

Verdict is now Semi-Hit

Verdict is now Semi-Hit

Jodhaa Akbar is not the only film though. They declared Om Shanti Om as the biggest grosser of all-time at Rs 85.79 crore net. A couple of years later, they deducted more than Rs 6 crore from its total, making it the second highest grosser after Dhoom 2 (Screen captures below). Even the figures of Jab Tak Hai Jaan were reduced by more than 15% when the film was in its third week.

Om Shanti Om 85.79 crore net in 2007

Om Shanti Om 85.79 crore net in 2007

Om Shanti Om declared biggest grosser

Om Shanti Om declared as biggest grosser of all time

Current site has OSO at 79.42 cr below Dhoom 2

Current site has OSO at 79.42 cr below Dhoom 2 which released in 2006

2. Box Office India Trade Magazine: These guys have plenty of sources and usually fetch figures directly from the distributors. They also provide circuit-wise figures on a daily basis. Their figures from a few circuits are at times way off the mark. Also, in recent times they have started quoting trade figures for a few films and producer figures for others. In short, their figures are not consistently accurate and bias towards a certain top star is pretty evident.

3. Figures from the production house: Exhibitors (theatre owners) report to distributors, who report directly to the producers. So only the producers accurately know how much a film has collected. But in today’s times its all about opening day / weekend records and films that are fastest to 100 / 200 crore clubs get nation-wide free publicity across all news channels and social media websites. That results in higher ticket sales, because a film that is record-breaking is considered to be good content-wise too.

For example, industry insiders are well-aware of the fact that Chennai Express did not break the opening day record of Ek Tha Tiger. But, UTV released a figure that was a mere Rs 0.12 crore higher than the previous record held by Salman Khan’s 2012 blockbuster. Result? ‘Shahrukh Khan beats Salman Khan at the box office’ was breaking news. It also became the fastest to the 100 crore club by collecting 100.45 crore in 3 days, another big record, more publicity. The film went on a historic run and eventually became the highest grosser of all time. While Chennai Express was a well-made film and thoroughly entertained every section of the audience, the fact that it broke the opening record helped it break more records in the long run.

When years of hard work and crores of rupees go into the making of every film, we can’t really blame the makers for not being 100% honest, can we? But the big problem is, this game of manipulating figures could get dirtier. The difference between various trade sources will get bigger with every major release. Those who love discussing figures, may no longer be thrilled by a record-breaking opening from their favourite superstar. In short, it could get way too predictable. Every commercial holiday release featuring Salman, SRK, Aamir and Hrithik, that is even close to the previous record, will be pushed over the line to break records .

At the same time, BoxofficeIndia could also be playing a smart game here. In recent times, every media channel has started quoting figures released from production houses and leading trade analysts. Since every fan would want their favourite star’s film to break records, BOI figures were no longer being quoted or trusted. But now, the difference between their figures and producers is so huge that a section of the media has already started quoting figures from BOI. Could well be a publicity stunt from them too!

Indicine too has grown tremendously over the last few years, we now have our own set of reliable sources. We publish our own figures for small / medium releases, but currently we do not have enough sources in the trade to track wide releases like Krrish 3, Chennai Express or Ek Tha Tiger. To give you an example, Yash Raj Films produce and distribute their films themselves. How can any one even know where they release their films? How can BOI or any other website, get collections from a fixed rental screen in a small town in Uttar Pradesh? It’s impossible, no matter how many sources you have in the trade! That doesn’t mean their figures are unreliable, it’s just inaccurate!

Coming back to the controversy around Krrish 3. We have spoken to a lot of exhibitors and distributors in the last few days, we also have theatre-wise figures from a few centres for the first week. According to our estimates, the Hindi version of the film has collected around Rs 138 crore in its first week and 170 crore net in the first 10 days. The Telugu and Tamil version has contributed around 12-13 crore, taking the lifetime collections of the film to around 182-183 crore. Again, these figures are not 100% accurate, just estimates.

Any source, any figure you take.. Krrish 3 is still one the biggest blockbusters of the year. It’s a hugely profitable film for all its investors.

Finally, a word of advice. Take your pick and trust the source that you think is most reliable. But stick to ONE source, don’t change it according to your convenience or liking towards your favourite star!

Have questions to ask? Post them in the comments section below.

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192 Comments

  • But i don’t think Krrish:3 had that much of entertainment value to reach the 200cr figure. Indicine once said that the best Wom is direct Wom from people around you. 15 of us went to watch the film. Besides the kids, no adult enjoyed it at all. Especially the climax which was completely unsatisfactory.

    • @HamzaKhan, you can’t generalise peoples opinion. If no adult enjoyed it, the film wouldn’t even have collected 100 cr! Remember, Krrish 3 has performed very well at single-screens, the masses have loved it.

      No film can survive negative word-of-mouth publicity. When a film does so well in its second weekend, it certainly means a majority of people have liked the film.

  • Manipulation is used as a Marketing tool and it’s nothing new. The producers have to find a way to drive business to their film. At the end of the run, Krissh 3 will make good on a budget of 115 cr. So far it’s made 170-175 cr @ box office domestic. It has also made some 30cr overseas so it’s within a whisker of the 200cr club . I like the article which covers all the controversies. Kudos to indicine team

  • @rag13 u made some valid point but dnt spoil it by overzealous ridiculous points in between

    u think day after diwali is not a big holiday?

    even as per boi n u can go n check their article, the day after diwali is the biggest holiday of the year

    so a film can collect big…n even if u thk that 35+ cr is too big…for tht also u cannot blame the roshans
    jst imagine urself in their shoes..u know tht ur film had highest single day collection, lets say 32 cr but the guy before u had quoted 33 cr when he had only 30 cr…wht do u do…if u quote actual then u dnt get the record which u actually had….so its like flowing with the tide..u have to do it to survive

  • Ok there is manupulation in ce’s producer figure but it crossd 3i’s figrure acc boi as well.so everybody accept its bo collection.but nw k3’s case what will happen? producer will show 250cr nd boi will show under 200cr.what a shame.

  • @hamza khan krrish 3 had one of the best second weekend if not the best….
    actually it had a better second weekend ad compared to yjhd…

    now thts possible only with a positive word of mouth..

  • aks: You are hiding so many facts and making people confused to suit your requirement. Indicine has clearly mentioned with pictorial evidences that even Box Office India which you worship like a God manipulates figures and that it can never be a trust able source just like other sources.

    Secondly, Indicine never claimed till now that FilmKraft has manipulated figures just like others did with Chennai Express and some other films in the past. They said that like other films, it’s possible that FilmKraft has also do it, so just because Shahrukh Khan did it with Ra.One and Chennai Express doesn’t mean that you will drag people down to the level of SRK who can even worship Rajnikanth in each of his films to attract the audience of South, who can bring each and every bollywood actors in one song of his films to attract the fans of those actors to increase the figure. What about the budget issue of Ra.One which was highly marketed with a budget of 175 crore, just before it released, he reduced the budget to 150 crore and then when he found his film is crawling on the theaters to get even a Hit verdict, he further reduced the budget to 135 crore but still could not save his film.

    Thirdly, Indicine has never claimed that Krrish 3 collected 175/180 crore at the Box Office, they said that it’s their estimation based on the number of sources they are connected with but they can’t confirm at all since it’s not possible to track all the single screen collection due to mega release all over the country. They why do you want Indicine to conclude at 175/180 crore when they already said that they are out of the reach??

    Fourthly, you are not clearly saying that exactly which record Krrish 3 has not been able to break since you want to keep it secret to try to look neutral when you are not. If you think that Krrish 3 did not break Chennai Express record and also try to say that Krrish 3 is still far away to break the record of Chennai Express, then according to your language if Krrish 3 created a manipulated figures like Chennai Express and breaking records of it, then it has broken the record of another manipulated figure which is of Chennai Express, so what’s wrong?? argument is over just right here. If Krrish 3 figure was really a manipulated figure, then it has all the right break with records of Chennai Express which has been confirmed to have manipulated figure from its producer.

    So finally you understood that no sources can fully be trust-able including your whorshipable place called “Box Office India” (they can’t even match with their own figures). Therefore, if you really think that figures are manipulated then you must accept according to your own logic that the allegation of Krrish 3 is just the same as Chennai Expess as it has manipulated figures too so there is ni problem of Krrish 3 to break the record of Chennai Express since both films and other films also according to your logic have manipulated figures. So argument is over just right here. You can’t argue based on what you love to believe since you never know the actual information of each of the film that released over the years. So you have to believe what media here says you to believe, otherwise, YOU DON”T HAVE ANY PROVE to support your argument. You can’t blam around everybody based on your belief, that’s it!!

  • @indicine, When years of hard work and crores of rupees go into the making of every film, we can’t really blame the makers for not being 100% honest, can we? yes we can blame…even we public also do hard work to earn money. though we are not playing in crores as these producers do…
    by the way indicine, you were very much aware that datas were being manipulated by the producers, whether it is during ce first day of 33.12 crs, or during krrish3 first day of 25.5 crs…
    but even knowing all these manipulation you went with these manipulated figures… what did you get after doing these?? didn’t you have the guts to come up with your estimated datas??? is it honesty?
    on the first day of krrish3 your prediction was 15-16 crs for first day… but hr tweeted 25.5 crs next day morning then you came up with that manipulated data of 25-26 crs… do you think that you are so pathetic in prediction that youe estimation was off the mark by huge 66.67% on the very first day….
    coming to boi, atleast this site has the guts to come up with thier source data, and whatever they estimates they publish that without caring of others… this shows atleast they are honest in their work… yeah i also accept that they changed their datas after some time for few movies… and due to this reason only i started to doubt boi… but for this also they have proper explanation that sometimes estimated datas may off the mark when the actuals were received after sometimes….. this is nothing but correction of mistake they done at the time of estimation… do according to you mistake correction is unrealibality??
    here many guys are saying that on diwali day how krrish3 collected only 15 crs as per boi in 4000 screens and on same day 2 years ago raone collected 15 crs in 3000 screens with less ticket price??
    to all these guys i want to tell them that on first day krrish3 on first day was released in around 3750 screens not in 4000 screens… and diwali day was 3rd day for krrish3 whereas for raone diwali day was the first day of release… and also on diwali day of krrish3 entire day i tracked BMS and i found the occupancy i the range of 10% for entire north region for each show starting in next one hour since afternoon….. and occupancy on that day was surely lower than saturday… so there is no way that it got a jump on diwali day…..so all datas by producer being manipulated by them……
    and indicine to hidden the truth is equivalent to a lie… you delibrately hide the truth even after knowing that producers are manipulating them, so you were also lying…

    and yeah agreed that this game of manipulating figures could get dirtier…. because you and all other sites who are reporting producers datas are also the part of these manipulation… so in future you are also responsible for these cheap strategies…. so its better for you that do not be a part of these maniulation otherwise you are going to loose the faith of cine overs of the country like me…..

  • explanation by BOI regarding change of data and verdict:

    The verdicts on the site are explained on the the What Is A Hit page. Sometimes verdicts are changed slightly as the circuit by circuit distributor shares are calculated at a later date and sometimes the share differs from the initial estimate so a hit film may turn out be in the semi hit bracket. There have been changes on the site regarding totals and verdicts but this happens as more and more information has become available as the website has grown over the last few years.

  • @hamza khan:don’t give ur lame comments. .u liked raone,ce,but not k3! ? ?this is making me lol. .k3 is far better than those former two.otherwise critics wudn’t have appriciated it.it has entertainment as well as soul.

  • @indicine is K3 is biggest blockbuster and biggest profitable of the year? Can u please highlight it’s budget and total revenue of the movie? You r trying every possible way to make k3 is biggest.
    If k3 does similar business of ce then verdict should be lower than ce considering it budget, overseas collections etc.

  • just watched CNN IBN they Krrish 3 entered 200cr club with 206cr in 10days…now news channels r not wrng i thnk…so i m going with this…

  • @ROHIT: super like dude:) great conclusion by u that its easier to pay one site than other 15 sources..no controversy more!!!
    206 crores in 10 days…haters are just showing their insecurity..

  • @Indicine @Nipun @Hr, I am only stating personal opinion, I’m sure the majority have accepted the film, but probably I am not part of that majority, and yes I enjoyed CE and Ra.One way more than Krrish:3, and not at all am I resorting to box office to support my opinion.

  • @rohit: I just overlooked your comment. But when admin liked your comment, I read properly again. Yes, well justified!

  • Its nothing but the websites which are reporting lower figures are considering less numbers of theaters……. For a film like KRRISH 3 smaller centers are also contributing very heavily………..

    For example BOI.co.in reported 1st week collection to be around 139 cr from 2524 theaters…….But we all know that KRRISH 3 has been released over 4000 screens in INDIA………So contribution from those 1500 extra screens are missing from their estimates………..Where as production house is reporting the total no…. hence they are accurate………

  • good indicine you have exposed boindia.com. I ALWAYS SUSPECTED that they were biased in their reporting of BO collections increasing figures of some movies n reducing figures of other movies depending whether they like the hero or not.
    good keep it up

  • well said rohit…in ur cmnt u ans many silly qu. of haters…..everybody start dat why so difference?why so difference?….bt different with what?different with boi figure….no one think dat… is boi figure is accurate?it cant be…..indicine ans dis clearly…..a site cant source all 4000 screens….if a site like boi can track 4000 screens in india den boi can distribute a midium budget film all over india….it is more profitable den running a site….lyk rahit i also want to ask why people treat boi as a mecca of bollywood box office…..
    some people blame indicine that indicine know dat producers figure a not accurate so why indicine publish dat……indicine does not know accurate figure thats why they publish official figure as producers gave that…..its their film they know real figure…at least indicine dont give own wrong figure lyk boi…..u people must ashamed as u support boi nd blame indicine after this nice article….
    producers can give manipuleted number…..but it wont be much….becoz they should pay tax…..if they show big amount of money they earn den tax is also high…..it must be a joke….i think if filmcraft manipulate the figure,den mannipluden figure is around 20cr maximum…
    acc boi krish hindi weekend is 49 cr….though it was pre-diwali period,is it possible dat a big film lyk krish 3 earn only 49 cr….we see it earn 36 cr in a day……all site say that it weekend booking also better den other fims of all tym……after all that hype,18 milion viewer in youtube,record breaking booking it earn only 15cr only in hindi version….even grand masti opens with near 12 cr without any star….that clearly indicates their figure is much low den orginal for krish 3….it is not surprise dat krish opening with 20 cr in hindi in a non-holiday,it is so normal….even yjhd open with near 20 cr.as one of most ancipted film of year,with good booking,good review krish 3 easily earn over 20 cr in hindi versionn nd boi say its only 15 cr….1st day diff is almost 7 cr all version….i dont producers are fool they manipulated 7 cr in 1st day…its look ugly….i again say that there is huge mistakes in boi figure..
    as a hritik fan i tell other stars fan that u believe ur stars movie official figure as i believe krish 3 official figure…..so dont krish 3 becoz of a small site……

  • @Indicine During these times you feel proud to be an Aamir Khan fan! he crossed 100 crores with ghajini & no inflated figures & 200 with 3 idiots with no inflTed figures..my take on this issue is

    1. The record created by 3 idiots was hard to beat & digest so producers came up with own figures!
    2. Since Aamir does only 1 movie in 2-3 years Industry people were getting frustrated bcoz Talaash wasnt the kind of movie that could have crossed 202 and bcoz of this maximum output or reach indian boxoffice was considered 202 crores
    3. The Khan wars & marketing
    4.If Dhoom 3 would have released as planned last year then it might have crossed 202.47 & then CE & other big movies have also crossed 200cr without any manipulation as producers would have used ticket price , screen size of dhoom 3 as an excuse !

  • Hello indicine,
    Good article but…

    When ETT 186 became 198, its OK

    When CE 208 became 227, its OK

    but in the case KRRISH3 all protest because its not any KHAN’s film!

  • Monday collection BOI said it was 31.5cr but all world believe including BOI that monday occupacy 90%+, near 4000 screen hindi release(monday some screen also added) 90%+ occupacy definately touch 35cr+, how its became 31.5cr, please anyone tell me.

  • Now i get why BOI doing such mess:
    Dude… Just look at the publicity they r garning
    Many news channels,social media,people every
    1 is just speaking about them . They are having high PR
    Than any other site. Gud luck folks( boi) for your deeds and rousing
    Quarells
    And 1 more thing why upeople keep on mentiong about dubbed
    Versions.
    1)Are u unaware of the fact that
    South india is part of india. Chennai has collected
    Close to 25cr in tamilnadu and AP
    2)thus when krrish is dubbed in them. What do u expect
    They want people not to see it
    Fooools
    3)And finally please all hr fans forget about these BOI
    Just leave it …time //will decide is true and what is false

  • It’s a Great Movie but its business not morethan Chennai Express. Its didn’t made any Box Office Record and not even broken a Single Record of Chennai Express. See references in Box Office India.

  • @alisha gupta, there is a difference between theatres and screens.. In one theatres there may be multiple screens as in multiplexes.. So it released in 2524 theatres with 4000 screens..

  • I am from Bareilly, U.P which is a small city in U.P.
    K3 is released in 2 single screen theatres here. 2 days ago I saw the movie with my parents. I asked the ticket distributor, what is the response for the film? he said every the occupancy is atleast 80 to 85% and on holidays each show is 100% till now.

    Now my point is has any of the website tracked the response of a small city like Bareilly?

  • @Rohit why people treat BOI as the Mecca of all bollywood sites….the answer to that question may be bacause wikipedia always takes the figure of BOI…….we usually check wikiedia to know about an old movie including the collection and box-office status……….

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