Controversial box office collections of Krrish 3 – Our take!

Article first published on November 11 2013

Ever since Krrish 3 released in theatres, the comments section on our website and Twitter timeline have been flooded with questions related to the box office collections of the film — Why is there such a huge difference between numbers released by independent trackers like Box Office India (BOI) and the producers of the film? Is BOI trust-worthy? Since quoting a record-breaking figure for the opening day and weekend, results in free-publicity across all news channels and social media, how can figures released by a production house be trusted – after all, with millions at stake with a film like Krrish 3, the producers can quote any figure that they want to!

Below is a quick comparison between the 10 day collections of Krrish 3 released by 3 different sources.

  • Box Office India website: Rs 153 cr in 10 days (excluding collections from Telugu and Tamil versions)
  • Box Office India Magazine: Rs 171.47 cr in 10 days (excluding collections from Telugu and Tamil versions)
  • Filmkraft Productions: Rs 194 cr in 10 days from Hindi, Rs 206.35 including Telugu and Tamil.

Here’s how, we think, each source tracks their figures

1. were the first to release All-India figures, which is probably why they are considered to be a trust-worthy source within the industry and by fans. In fact, a lot of well-known trade analysts use figures released by BOI and claim those numbers to be their own! The 202 crore lifetime figure of 3 Idiots was first released by the trade website, which was universally accepted as ‘actuals’ of the 2009 Rajkumar Hirani blockbuster.

BOI releases daily figures based on collections from a few theatres in various circuits, which is then compared to other films with a similar release size. For example, sample figures of Krrish 3 will be compared to Chennai Express, as both films released on approximately 3700 screens across India. Since they probably have contacts with top distributors, they are also well-aware if a film is under-performing or record-breaking in one or more circuits. In short, around 20-25% of collections are tracked on a daily basis for bigger films, the final total is just a guess estimate which isn’t always very accurate.

Have their figures always been reliable? No, not really. When Hrithik Roshan’s Jodhaa Akbar released, they declared the film a ‘Super-Hit’ with All-India collections of around 63.5 crore net. But on the new version of their website, they’ve reduced the total to Rs 59 crore and also changed the verdict to ‘Semi Hit’. The difference between the two verdicts is huge.

Screen captures from 2008 and 2013 below.

Jodha Akbar declared Super Hit

Jodha Akbar declared Super Hit

Verdict is now Semi-Hit

Verdict is now Semi-Hit

Jodhaa Akbar is not the only film though. They declared Om Shanti Om as the biggest grosser of all-time at Rs 85.79 crore net. A couple of years later, they deducted more than Rs 6 crore from its total, making it the second highest grosser after Dhoom 2 (Screen captures below). Even the figures of Jab Tak Hai Jaan were reduced by more than 15% when the film was in its third week.

Om Shanti Om 85.79 crore net in 2007

Om Shanti Om 85.79 crore net in 2007

Om Shanti Om declared biggest grosser

Om Shanti Om declared as biggest grosser of all time

Current site has OSO at 79.42 cr below Dhoom 2

Current site has OSO at 79.42 cr below Dhoom 2 which released in 2006

2. Box Office India Trade Magazine: These guys have plenty of sources and usually fetch figures directly from the distributors. They also provide circuit-wise figures on a daily basis. Their figures from a few circuits are at times way off the mark. Also, in recent times they have started quoting trade figures for a few films and producer figures for others. In short, their figures are not consistently accurate and bias towards a certain top star is pretty evident.

3. Figures from the production house: Exhibitors (theatre owners) report to distributors, who report directly to the producers. So only the producers accurately know how much a film has collected. But in today’s times its all about opening day / weekend records and films that are fastest to 100 / 200 crore clubs get nation-wide free publicity across all news channels and social media websites. That results in higher ticket sales, because a film that is record-breaking is considered to be good content-wise too.

For example, industry insiders are well-aware of the fact that Chennai Express did not break the opening day record of Ek Tha Tiger. But, UTV released a figure that was a mere Rs 0.12 crore higher than the previous record held by Salman Khan’s 2012 blockbuster. Result? ‘Shahrukh Khan beats Salman Khan at the box office’ was breaking news. It also became the fastest to the 100 crore club by collecting 100.45 crore in 3 days, another big record, more publicity. The film went on a historic run and eventually became the highest grosser of all time. While Chennai Express was a well-made film and thoroughly entertained every section of the audience, the fact that it broke the opening record helped it break more records in the long run.

When years of hard work and crores of rupees go into the making of every film, we can’t really blame the makers for not being 100% honest, can we? But the big problem is, this game of manipulating figures could get dirtier. The difference between various trade sources will get bigger with every major release. Those who love discussing figures, may no longer be thrilled by a record-breaking opening from their favourite superstar. In short, it could get way too predictable. Every commercial holiday release featuring Salman, SRK, Aamir and Hrithik, that is even close to the previous record, will be pushed over the line to break records .

At the same time, BoxofficeIndia could also be playing a smart game here. In recent times, every media channel has started quoting figures released from production houses and leading trade analysts. Since every fan would want their favourite star’s film to break records, BOI figures were no longer being quoted or trusted. But now, the difference between their figures and producers is so huge that a section of the media has already started quoting figures from BOI. Could well be a publicity stunt from them too!

Indicine too has grown tremendously over the last few years, we now have our own set of reliable sources. We publish our own figures for small / medium releases, but currently we do not have enough sources in the trade to track wide releases like Krrish 3, Chennai Express or Ek Tha Tiger. To give you an example, Yash Raj Films produce and distribute their films themselves. How can any one even know where they release their films? How can BOI or any other website, get collections from a fixed rental screen in a small town in Uttar Pradesh? It’s impossible, no matter how many sources you have in the trade! That doesn’t mean their figures are unreliable, it’s just inaccurate!

Coming back to the controversy around Krrish 3. We have spoken to a lot of exhibitors and distributors in the last few days, we also have theatre-wise figures from a few centres for the first week. According to our estimates, the Hindi version of the film has collected around Rs 138 crore in its first week and 170 crore net in the first 10 days. The Telugu and Tamil version has contributed around 12-13 crore, taking the lifetime collections of the film to around 182-183 crore. Again, these figures are not 100% accurate, just estimates.

Any source, any figure you take.. Krrish 3 is still one the biggest blockbusters of the year. It’s a hugely profitable film for all its investors.

Finally, a word of advice. Take your pick and trust the source that you think is most reliable. But stick to ONE source, don’t change it according to your convenience or liking towards your favourite star!

Have questions to ask? Post them in the comments section below.



  • @nipun double standards by roshans only who spread negativity against yjhd or beshram…..ranbir call akshay,khans sir….arrogant and fraud even though yrs junior to them call by name….rakesh rohan strong lobby trying to pull other stars…

  • Well Done! Indicine! This article will probably earn you more respect from readers. That’s the big problem am facing here in Nigeria, from Bollywood fans. They are asking me many question regarding this matter. You gave me a hint which will help me answer all their questions.

    The best part of this article is you (Indicine) didn’t inflate yourself, you try and write it scrupulously.

    Please can the person who wrote this article identify himself to us?

  • Well Done! Indicine! This article will probably earn you respect from readers. That’s the big problem am facing here in Nigeria, from Bollywood fans. They are asking me many question regarding this matter. You gave me a hint which will help me answer all their questions.

    The best part of this article is you (Indicine) didn’t inflate yourself, you try and write it scrupulously.

    Please can the person who wrote this article identify himself to us?

  • A very good article.
    And a very good comment by- “NIPUN, 11 NOVEMBER, 9:58 p.m.”

    He mentions correctly that at the time of 3 Idiots the collection for 2nd day were 12 crores With less than 1/3rd of screens that krrish 3 has and still BOI shows its collection as 15crores despite humongous ticket prices and good hype.
    And it wasn’t diwali that day so there can’t be so dull results.
    Its proved that with the ever increasing screen capacity BOI’s trade sources are less effective than what producers have.
    Also, BOI doesn’t update the data on their site on regular bases.
    This definitely shows that they never are sure about the actual collections a film is making.

    About Wikipedia, it posts both producer’s and BOI’s collection because there is no official trustworthy site left to consider.
    So till BOI is completely out of the market, wiki will publish their reports too.
    Now, my opinion.
    Producers results are always correct.
    Because they know the distributors
    They are updated per hour basis.
    So they get the true results.
    Its just you have to trust them.
    And why being jealous, we all know that indian market has expanded too much than what it was before.
    So being an Indian we should enjoy and cheer movies making huge money.
    Its better for our industry.
    We will start operating on larger scale and we wipp get the chance to use our own VFX technology that is expensive.
    Soon our movies will be touching a budget of 300 crores and making twice the money invested.

    Its just good sign.

    And hey, the newsmedia has already posted krrish being the record holder.
    So just enjoy.

    Its a golden year for us.

    3movies crossing 200 crores (CE, K3 , and D3 for sure)

  • Dear Indicine,

    I heard first time that other versions included in records, every one in the trade knows very well that other versions are use to known as regional versions collections, and if u have ur own source of collecting figures then follow ur reliable soueces, it will make u different from other because every one who has knowledge of bollywood or who has close eyes towards the collection of each and every bollywood films knows the collection shown 0f 206 crores is manupulated and atuals is something else and like mention in your article that nobody knows it except producers so if upcomming biggie producers claims collection of 1000 crores then how many of us going to except that, I am giving the example of u, you also aware from the fact that Krrish 3 collections bound to be in between 180- 185 crores all version so why you are giving manupulated figure . Be always real and don’t let ur readers down because if you start giving same manupulated figures like others, you may lost your trust and readers.

    And on other regional versions i would like to share my knowledge that it should be included only when it is made and realease in other languages too, if dubbed in other language then it shouldn’t be included in domestic collections.

    Example – Thor2 is released in india last friday , for smaller centers it is dubbed in hindi but that will be not taking into count in his total collections.

  • @hrithik, its not me, its Indicine who said it, just read the para after point 3.

    how did they just break the opening day record of ETT by just a few lakhs? It was only a fake record to create buzz.

    You don’t want to believe it, good for you.

  • Whole Bollywood gives congratulations for 100-200Cr for every film so ask them to congratulate Rakesh Ji for 200Cr. Why r they not doing it?

  • Aks: If Dhoom 2 breaks the record of Krrish 3 with manipulated figures as you said, then let it break. At least, I won’t come to bark like others and claim that it’s a manipulated figure. You are a Amir fan Good, I am a HR fan, that is also good. When Chennai Express broke the record of 3 idiots, I didn’t even come to comment here as far as I can remember.

    Now my question here is that just because BOI shows that “3 idiots” is still the biggest hit of all time, is that why you came to argue that already 2 films have broken the record with your so called manipulated figure?

    You see that when you know that even BOI can’t be trusted, then why to stick with it? someone said that even someone else might have paid BOI not to show actual figures. Whatever it’s I think sticking with this BOI doesn’t seem anyway logical at all. Since you agreed that no source can be trusted, so I think it’s better to stick with majority of the sources rather than one source which can not track all the theaters in India.

    If no sources can not be believed, then sources which show similar or somewhat similar figure are the ones who should be trusted. Otherwise, you can’t trust a source based on your requirement. I have been following the majority of the sources since those days when I came to know that these kind of news are published on internet on a regular basis. Even if you learn statistics, you will know that you will take the sample fo the population in a way so that it can represent the whole population. Here the population is consisted of all the sources, so you need to pick some sources which can represent the whole population and then you calculated and make a statement.

    But if you still want to stick with BOI when you know it can not be trusted either, then ithis belief should be kept in your own mind because you won’t be able to change the system of others based on what you just like to believe!! That’s it!

  • the guys who are saying that 3idiots was released in 1149 screens are wrong..
    they do not understand the difference between theatre and screen..
    guys a theatre can have multiple screens like in multiplexes where in each plex atleast 3-4 screens are there… 3 idiots was released in 1149 theatres not in 1149 screens… and in those 1149 theatres it had almost 1700 screens… so in 1700 screens it collected 12-13 crs…. and by the way i watched 3 idiots by paying 250rs in a pvr multiplex, and also watched krrish3 by paying 180 rs in glitz cinemas…
    so 3idiots had also higher ticket rates atleast in multiplexes….
    but my point is you should know the difference between theatre and screen….

  • Lol..seems dat jobless srk haters hav nuthng to do dan postng on facbk and commnt on anti srk dear writer..wat was d diffrnc between boi and producers collcn of ett..hw u r so sure abt first day colcsn of ett dat u hav written ce didnt break records..and see who is of biggest criminal and fraud minf of bollywood. Salaman..

  • Hello @INDICINE
    When ETT 186 became 198, its OK

    When CE 208 became 227, its OK

    but in the case KRRISH3, its not any KHAN’s film!

    Its Khan fan made controversy! Bcoz they feel insecure against Roshan.

  • Hello @INDICINE,
    Monday collection BOI said it was 31.5cr but all world believe including BOI that monday average occupacy 90%+, near 4000 screen hindi (because monday some screen added) 90%+ average occupacy definately cross 35cr, how its became 31.5cr, please anyone tell me so how BOI became india’s most trusted.
    INDICINE you are right, BOI totally fake.

  • @Ghost my intention never been to say others to follow boi, i just give my opinion its your suitability to judge them as per your knowledge. I am visitor of Boi since 2007, and i agree with that once Boi declared oso was the highest grosser of all time but they changed later but what was the actual reason i don’t know because that time i don’t have mobile to visit that site on daily basis. I stick to boi because as per Indicine their is no source who can be trusted blindly so i stick to them at least they will show least figure than any other site and with all opinion one can say surely trust that a movie definitely collected which shows by boi if not more than this. Now coming to k3 collection, i will give collection which given by komal nahta k3 collected 35 cr 2nd weekend and it collected 180cr in 10days with all version and it was komal who tweeted first almost 10days before trailer release of k3 that it been mindblowing and rip all records. And many hr fans paste his tweet on this site.Hope u understand.

  • I have been following BOI since 2005 and i still do..their figures look more reliable to me than any other site..ex, it was the only site that quoted RNBDJ was doing blockbuster business in 2008 and every other site tried teir best to manipulate figures starting by TaranAdarsh himself and at the end they admitted that film was one of the biggest blockbusters of all time at its time of release.
    I still believe CE didn’t broke ETT first day record due to paid previews and K3 due to pre-diwali period..and K3 may have the biggest single day ever but the first day record is still unbroken till date eventhought i know D3 may break it this time.
    Also 3Idiots is still the biggest worldwide grosser eventhough CE just managed to break its lifetime collections by merely 6 crores more. K3 may not even touch 200cr without its dubbed versions.
    I still trust BOI and i followed them in ETT CE K3 and i will do the same in D3 … people believe CE did 227cr domestic and to me the list is as follows:
    1- CE : 208cr
    2- 3I : 202cr
    3- K3 : 200cr (expected)
    4- ETT : 186cr
    5- YJHD : 180cr

  • And coming to 3i boi was not followed producer figure that time they had given there collection on daily basis since it released and indicine also updated same with daily basis. If you have any doubt you can google them. You will get to know, if boi was not trust able than why never indicine against anything for boi that time and leave boi, i will give you some update at the time of ett release indicine early estimate was 28cr and said it will collect 31cr max and when official came they said its 32.91 but coincidently boi said 31.10 later when actual came they said 30.75cr, on ce 1st day collection given by indicine was 30-31cr but when some srk fans commented about taran figure and when producers came than they said its 33.10cr, but surprisingly boi said its 29.2cr, indicine early estimate for 1st,2nd, and 3rd day was very less than the producers each day and you can check by seeing previous page and surprisingly this time those also similarly to boi figures may be just 1-1.5 cr difference. Isn’t strange.

  • At above read k3 first three days early estimates of k3 which was similar to boi updated for same at last para of my comments. And even indicine knows that at the time of ett,jthj,ce and k3 somewhat they manipulate figures.

  • Krrish 3 collected 157 cr in 11 days in hindi version and it is a profitable venture for roshans and blockbuster movie acc to boi.

  • looking at all this manipulation.. my predictions:
    (considering WOM is avg or above avg for the following movies):
    1. K3 beats CE
    2. D3 thrashes K3
    3. No movie has been a bigger hit than Jai Ho ever..
    4. Aamirs PK (4th June release by the way) creates history.. 50 cr on non holiday first day, nearing 350 cr lifetime
    5. HNY (diwali 2014 which is a thursday) – 30 cr on diwali :p, 50 cr on second day, 38 cr on sat and weekend total 155 crs, first week 200 cr+

    big LOL!!

  • When you don’t have any evidence to prove you point, then there is no reason for any people to come and get convinced with your logic. You see that human mind is so complex, it can prove wrong things right with his complex thinking process and logic. Your mind is somehow not accepting the reality and that you came up with all you think is right.

    I don’t see any proof rather than a mere speculation and assumption from your side and you think that people will take it so seriously that they will rewrite BO info of Krrish 3 and take it to the media and spread rumors that BO report shown by media is all fales for Krrish 3 only based on assumption and yes, when some media will get some attention from some people like you, they will sure try to find a way to fill up their column and make unnecessary rumors. Now, if you have any prove, then prove your point with evidence or leave it. Why so serious?

  • People should understand that the problem this time is not the difference between BOI figures and other sites but the HUGE difference that is happening for the first time ever! we never witnessed such a huge gap of 50cr+ that is indreasing to a whopping 70cr+..this is just insane and unbelievable! the diff. btw BOI and TaranA for ex. (in CE 1st day collections case) is 1-2 cr not 8 cr in case of K3’s 1st day collections! it’s not a question of double standards here but at the end of K3’s run, TaranA; Indicine; KOIMOI etc will say the film did 270+cr and others like BOI Bollyguide BOC etc will say the film failed to even cross 200cr.. this is a joke at the end!!!

  • @remotecontrol…..diff is 41 cr…clearly saw before u cmnt…..diff is with boi,nd why u r so sure they gave accurate number….why u not take bom….den diff is only 25 cr……record cant be fake where most site display this…..record cant be fake record becoz of 1 or 2 site

  • I have one question to you admin indicine, Why you count tamil and telegu version in case of Krrish 3????? However you did not count regional collection for other movies like RA-ONE, CE, DABANGG, YJHD, etc. Now you saying that KRISHH 3 has done 170 crore after 10 days in hindi version so requesting you to just update this collection in your site. Dont count tamil & tekegu version. And requesting you to please dont be biased…. otherwise you will looose the trust. Just mention the correct collection either for Hrittik, Srk, Salma, Amir etc.. Agar fans naraz hote hain to hone do……It means KRISHH 3 collection is 170 crore after 10 days, right????

  • majority giving same numbers coz majority following production house figures as they don’t have there own sources to track collection .boi have there sources so they r telling more or less correct numbers not just copying production house numbers.
    it doesn’t mean if majority telling a numbers dat means they r correct.

  • check below lines from wikipedia haters and shut ur mouths…….
    While Box Office India confirms that the film grossed INR153 crore (US$23 million) in ten days of its run of Hindi version in India, other trade analysts like Taran Adarsh and Komal Nahta and reputed trade magazines like The Times of India claimed that Krrish 3 has become new member of INR200 crore (US$31 million) club in India with domestic collections of all its versions at INR206.35 crore (US$32 million) in 10 days in India.[92][

  • At the end of this debate, one thing is for sure –

    Each one of us will follow what we think suits us better.

    Case Closed.

  • @Sunil totally agree with u bro…Even every news chanl showing tht krrish 3 has collected 206cr in 10days…so khan fans jst shut ur mouth plssss..

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