100 crores films are not a joke

Is it high time that audience as well as industry alike starts respecting 100 crore earners? Last year when there were a record number of centuries being scored starting from ‘Agneepath’ (January) to ‘Dabangg 2′ (December), many started commenting around this hardly being a phenomenon and just the beginning of a phase that was here to stay. It started seeming to many that there was a formula that just about anyone and everyone could bring in and gain a 100 crore success out of that.

Well, as 2013 so far has shown, one couldn’t have been more wrong. With scarcity of films that have come even close to the 100 crore mark, leave aside crossing it, it is crystal clear that a lot goes into making a 100 crore film than just a A-list cast, 2500+ screens release, massive hype and promotion.

Bollywood 100 crore Films

Bollywood 100 crore Films

The signs were pretty much there at the beginning of the year itself when ‘Race 2′, after a tremendous first week, couldn’t really last long and just about managed to touch the 100 crore mark. A film that was supposed to easily reach the 125 crore mark, it couldn’t really cover the distance despite hit music, good looking cast and cool stunts.

Later ‘Special 26′ was touted to be a 100 crore film as well but that didn’t quite happen. Yes, there was Akshay Kumar leading from the front and the film was well appreciated. However it was proven once again that for a film to be a 100 crore affair, there is a lot more that goes in.

‘Himmatwala’ was touted to be another easy entry into the club for Ajay Devgn who was riding high on multiple centuries being scored by him during the last couple of years. However audience didn’t really step in and allowed that to happen even though all this while the film was expected to just march its way past the 100 crore mark.

Recently ‘Shootout at Wadala’ released and the wait for an elusive 100 crore superhit has only continued. It was felt that John Abraham and Anil Kapoor would make it two in a row as a pair after the century stand in ‘Race 2′. That hasn’t been the case though.

Now compare this with centuries of last year, ‘Ek Tha Tiger’, ‘Dabangg 2′, ‘Agneepath’, ‘Rowdy Rathore’, ‘Jab Tak Hai Jaan’, ‘Son of Sardaar’, ‘Barfi!’, ‘Housefull 2′ and ‘Bol Bachchan’. For all the ridicule that some or most of these films would have fetched and being addressed as ‘Aah, it is just one of those undeserving 100 crore films’, the fact remains that there was something indeed special about these flicks that allowed them to gain an entry into the exclusive club. There was at least a universal element or two that made audience step into theatres and have a dekko.

Let us give credit to these films and the ones to come where it is due. To bring in footfalls that result in 100 crores coming is not a joke.

It never was! It would never be!

Joginder Tuteja tweets @tutejajoginder

 

Comments

salman:  (May 13, 2013 at 1:45 pm)

Correction: SOS is not a 100 crore grosser!

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Aki:  (May 13, 2013 at 1:48 pm)

Good article so those who are saying 100-crores can achieve easily think 100-times it is related to star power good story lots of fun good songs it should be complete package movie to bring viewers in cinema hall.

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Sumon:  (May 13, 2013 at 1:50 pm)

Yes 100cr is not a joke but it is really joke for star like Salman Khan & Shahrukh Khan

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JM:  (May 13, 2013 at 1:51 pm)

Totally agreed! Now I wonder how movies like Dhoom:3, Krrish 3, Thuppakki remake, etc cross the 200 cr mark? The magic of 3 idiots is very difficult to recreate.

Moreover, Special 26 was a heist-drama film for niche audience and was never touted as a100 cr club entry. However, it did quite well.
In my opinion, one movie that really deserved to be a member of this club is ‘Zindagi Na Milegi Dobara’ and one movie that doesn’t deserve to be it’s member is ‘Son of Sardaar’.

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boss:  (May 13, 2013 at 1:53 pm)

noone expected spl26 todo 100cr

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JM:  (May 13, 2013 at 1:54 pm)

Totally agreed! Now I wonder how
movies like Dhoom:3, Krrish 3,
Thuppakki remake, etc cross the
200 cr mark? The magic of 3 idiots is very difficult to recreate.
Moreover, Special 26 was a heist-
drama film for niche audience and was never touted as a 100 cr club entry. However, it did quite well.
In my opinion, one movie that really deserved to be a member of this club is ‘Zindagi Na Milegi Dobara’ and two movies that don’t deserve to be it’s member are ‘Son of Sardaar’ and ‘Dabangg 2′.

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Khiladi Fan:  (May 13, 2013 at 1:56 pm)

really nice article,yes being i Akshay Fan i will really appriciate all the movies of Salman which crossed 100 by good margin and stays at top.awesome and mark the word OUATIM will cross the magical figure too

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Tanha:  (May 13, 2013 at 2:06 pm)

It means bollywood is nothing without Hrithik and 3 Khans.

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DSF:  (May 13, 2013 at 2:21 pm)

Plz tell this to Joya Akhtar and Reema Kagti……..

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Rahul:  (May 13, 2013 at 2:57 pm)

Very good article 100% true.

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khan:  (May 13, 2013 at 3:03 pm)

@indicine
Request to post deepika padukone green swimsuit pics from race 2

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sachin11:  (May 13, 2013 at 3:49 pm)

Yes 100 crores films are not a joke but still some jokers have made it in 100 crores club by playing the characters of Superheroes,Dons etc.

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JM:  (May 13, 2013 at 3:49 pm)

@Indicine My comment is still pending. :( that one ending with ‘Dabangg 2′

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sachin11:  (May 13, 2013 at 3:55 pm)

100 crores club is history now and it is time now for 200 crores club where “3 idiots” is standing alone but this year “Dhoom 3″ and “Mental” is ready to give it a company.

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Joya:  (May 13, 2013 at 4:53 pm)

AMIR KHAN rocks :)

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dabangg fan:  (May 13, 2013 at 4:54 pm)

That,s why salman is bigest superstar in bollywood because his film earns 100 crore in just 6 , 7 days and athor actors film struggle in 10 , 15 days he gave five in a row 100 crore and next one is going 200 crore

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Anupama:  (May 13, 2013 at 5:36 pm)

Yeah,that’s right;100crore films are not jokes. But some films really don’t deserve to be such big hits. Ek tha tiger, Dabangg 2, Houseful 2, Agneepath & Rowdy Rathore were all good in their own ways. They deserved all the credit they got. I haven’t watched Son of Sardar or Bol Bhachchan. But looking at their trailers I feel that they don’t deserve to be 100 crore movies (My personal opinion). Watched Jab Tak Hai Jaan & if not for SRK-Yash Chopra-Katrina-A. R. Rahman combination this wouldn’t have come close to 100 crores. And even if it had I don’t think the movie deserved it.

Rather than JTHJ, SOS, Bol Bhachchan, I wish films like Special 26, English Vinglish, Vicky donor were big hits.

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Gewone:  (May 13, 2013 at 6:16 pm)

Even aamir’s talash didnot make it to the 100 cr, so the 100 cr is not so easy target

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VED-Z:  (May 13, 2013 at 7:04 pm)

rowdy rathore and hf-2 are undeserved in 100 crore club….rowdy is really sadak chap cheap movie….

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suman:  (May 13, 2013 at 7:37 pm)

sos did not cross 100cr….if a producer give false info we should not think it right he has show some prove facts that prove real bussiness…just like rohit shetty confirm that singham did not cross 100cr thogh many think so

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Sameer:  (May 13, 2013 at 7:37 pm)

Sachin11, if some rikshawalas can make 100 crs then why can’t zokers?

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#BeingSalmanKhan:  (May 13, 2013 at 7:41 pm)

Salman Khan The King Of 100cr. Club.

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Abu Ahmad:  (May 13, 2013 at 8:06 pm)

Salman khan is record machine of 1st day 1st weekend 1st week

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Romance Express:  (May 13, 2013 at 8:36 pm)

@tanha you say wrong bollywood is nothing without khans its ok but who is hritic, ap is a multistarer, sanju baba looks, chikni chame li song, but rr col more than ap despite non holiday release, yaah bollywood is nothing without khiladi and khans.

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Romance Express:  (May 13, 2013 at 8:40 pm)

Acc to boi sos can’t cross 100cr, same for singham. Then why this films called 100cr film. Yeah officially sos and singham cross 100cr and race2 officially col 105cr, so if sos or singham is a 100cr film then race 2 also a 100cr film remember, producer of tips ramesh taruni says race2 is the first 100cr film for her comapany

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