Yashraj ‘using’ Salman’s popularity for SRK’s next?

Over the last couple of years, Salman Khan has firmly established himself as the most popular star amongst the masses. In the interiors of India, he has a following that can only be rivalled by Rajnikanth in Tamilnadu.

Such is his star-power that Yashraj are literally ‘using’ Salman’s popularity in the small towns to pre-book single-screens for Yash Chopra’s next starring Shahrukh Khan, Katrina Kaif and Anushka Sharma.

The biggest hurdle in their way is Son of Sardar, a film targeted at the masses, which also releases during Diwali this year. Since action films are the first choice at single-screens, Yashraj is trying to convince exhibitors to pre-book screens for the Yash Chopra directed film.

In short, it’s a combo-deal. Want to screen Ek Tha Tiger? Book the next film from our production house too.

At multiplexes and the overseas markets, things will be different. Shahrukh Khan commands a massive fan-following and his next will obviously be the first choice. Also, with most multiplexes equipped with multiple screens, it’s easier to release more than one big-budget film on the same day.

But with single-screens generating almost 45-50% of the revenue for some of the biggest hits of the year like Agneepath, Rowdy Rathore and Housefull 2, Yashraj are keen on a wide single-screen release for their Diwali release too.

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104 Comments

  • @ zoibu well there r some pple who r saying tht ppl ll watch ett fr srk-yashraj trailer lolz no need to go to cinema watch on youtube save ur money. actually the reason z u srk fans jst always bashing salman khan n his movies n u r the 1 who saw 1st day 1st show. if u dnt like salman khan thn y u watch his movies. tiger z the man wd golden hearts n ppl loved him n his style nt fake like srk only for getting awards ppl always feel boring while watching his movies. u guys said ready n bodyguard r worst movies fact…. bt the reason bcz thy r entertaining n ppl like entertainment. thy du wan same old love story romance,emotions,drama,crying who thy always face in thier lives. thy wan smthng different who entertain thm n tht r sallu movies evn though thy worst r nt… remember 1 thing “FILMS SIRF 3 WAJAH S CHALTHE H ENTERTAINMENT,ENTERTAINMENT AND ENTERTAINMENT”K

  • yes! Salman khan’s populariry is geting used, else everyone knows the fact that action movies would work in singlescreen and salman or ajay , akshay in main lead then who gonna watch the budhdha’s romance.

  • i see some comments in which stated that salman is a gaddar !
    But we all know that srk budha is gaddar not salman

  • now i’m sure that srk next could not earn even half of ETT collection of first day and would b no 1 disaster movie of the bollywood whereas ETT would b ATBB .
    No one could break the record of ETT

  • What did u say??? Rajinikant is the only one who can compete wit sallu’s popularity?? Guys,guys…. The only man who broke ‘3idiots'(330cr worldwide) record is rajini(385cr worldwide
    HE IS THE BAAP OF ALL YOUR KHANS..:D

  • @tiger, sallu such mein great hearted man, isliye uska abhitak shaadi nahi hui…lol

    @sohail, tu jis tarah se srk ko buddha bolta hain, lagta hain sallu ka umar abbhi 10 saal ka hain, grow man…sallu ka age srk k se jada hain…sallu aaro bada buddha hai…so, shut up your mouth

  • @i…u r correct

    Srk is always king of romance….kat jab diwali mein srk ke sath romance karegi tab dekhna sallu buddha fans ki halat….yashji pls srk-kat ke liye suraj hua maddam jaise gaana rakhiye…..srk rocks…sallu flop…haha

  • What heppened haters with you still 7 days left to Tiger…just chill ..and..
    Its not a big deal every one using Salman Khan’s name and copying him.. Whatever is akkshay, aamir , ajay dugvn ,john,katrina ,aishwaria sonakshi etc and common and proper persons .
    Even Hollywood copied Salman Khan..
    Whole world knows that what is Salman Khan… “The King of Filmy World”

  • Abhijit dear it is a fact that every one is copys Salman Khan & uses his name.
    Even Hollywood copied Salman Khan, too.
    Just googled….
    And grow up.

  • Hey Sallu fans you r saying Sallu is kindhearted but SRK is not. For your kind information check indicine’s recent article where SRK wishes good luck to ETT. And in a recent interview katrina told that Akshay helped her more than Sallu to establish in bollywood. What good will happen if both star’s fans talk against each other. They should insist their following to make friendship again. We all want peace not battle.

  • Emperor khan also 7 days left to go for yash chopra srk next. aur mai bhi srk king khan ke baad kisi actor ko dekhna pasand karta hu to woh sirf salman khan .uske baad hi aamir ka no aata hai.mai to 20 aug ke baad jaroor ett dekhne jaunga.aur diwali me srk next dekhunga.par sos ghar pe cable pe dekhunga. aur ek baat emperor khan aur salman srk fans ke liye ki hum chahe kitni bhi koshis kar le par kisi ka test nahi badal sakte hai.jise jo aacha lagega woh to woh dekhega hi.

  • Ok guys if you most like a actor and after him you like other actors its your choice. And I wishing happy Eid you & your family too in advance.

  • @emperor khan & @papa,
    main yeh bolna chati hu ke main srk’s diehard fan…he is my always 1st choice…srk ke baad mujhe 1e actor pasand hain woh hain salman khan b’cz yeh dono sach mein entertrainer hain…ek kharap film sirf yeh dono ke bajase hit hoti hai..b’coz lok isko sirf dekhne mein khus ho jate hain.

  • Bohot saari lok aamir khan ke naam lete hain, magar main 1baat bolna chati hu…aamir ke film sirf ek acchi script ke bajase chalti hain…ek acchi script chunna aamir ke credibility hain….magar ek bura film aamir apne bolbute par hit nahi kar sakti…keuki lok uske acchi film dekhne jati hain…sirf uske nahi….so, aamir’s film rocks but aamir khud nahi.

  • @emperor khan & @papa….tumhari dono ki eid mubarok…..i hope salman’s ETT film & srk-yashraj’s trailure dono hi is eid mein rock kare…

  • Both SRK and Sallu’s fans please come on terms to make friendship among them Once again. Bollywood wants once again KARAN-ARJUN back

  • @emperor khan, aamir ke bare mein jo bolatha maine wohi sach hain, aamir ke film & film ke caracter mein aamir entertrainer hain, magar aamir khub entertrainer nahi hain, ek buri film aamir kabhi hit nahi kar sakti…

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