Yashraj ‘using’ Salman’s popularity for SRK’s next?

Over the last couple of years, Salman Khan has firmly established himself as the most popular star amongst the masses. In the interiors of India, he has a following that can only be rivalled by Rajnikanth in Tamilnadu.

Such is his star-power that Yashraj are literally ‘using’ Salman’s popularity in the small towns to pre-book single-screens for Yash Chopra’s next starring Shahrukh Khan, Katrina Kaif and Anushka Sharma.

The biggest hurdle in their way is Son of Sardar, a film targeted at the masses, which also releases during Diwali this year. Since action films are the first choice at single-screens, Yashraj is trying to convince exhibitors to pre-book screens for the Yash Chopra directed film.

In short, it’s a combo-deal. Want to screen Ek Tha Tiger? Book the next film from our production house too.

At multiplexes and the overseas markets, things will be different. Shahrukh Khan commands a massive fan-following and his next will obviously be the first choice. Also, with most multiplexes equipped with multiple screens, it’s easier to release more than one big-budget film on the same day.

But with single-screens generating almost 45-50% of the revenue for some of the biggest hits of the year like Agneepath, Rowdy Rathore and Housefull 2, Yashraj are keen on a wide single-screen release for their Diwali release too.

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104 Comments

  • Joginder Tuteja @Tutejajoginder
    There won’t be any clash :) RT @ajayvyas10 sir is it confirmed that SRK next will not clash with SOS??

    joginder tuteju is a trade analyst and he said this.

    now the question is, is there a CLASH between srk’s next and SOS?

  • what is this srk??? during his struggling days srk used to live and eat at salman’s house… now he needs salman’s popularity help… shameful!!!

  • HAATHI KO KABHI CHITI KI MADAD KI ZARURAT NAHI HOTI.AUR EK BAAT SALMAN FANS AUR SRK KING KHAN HETERS TU JAAN LO KI SALMAN KHAN AUR AAMIR KHAN KING KHAN SE 4 SE 5 SAAL PAHLE BOLLYWOOD ME AAYE THE LEKIN UNLOGO KO WOH MUKAM HAAL NAHI HUA JO KING KHAN DARR BAAZIGAR AUR DDLJ KE TIME SE HI HAASIL KIYA HAI.YAHI WAJAH HAI KI SALMAN AUR AAMIR KING KHAN SE JALTE HAIN.KAL AGAR LATA MANGESKAR YE KAHTI HAI KE SALIM KHAN JAB MP SE BOMBAY AAYA TO USE KHANE KE LIYE MAINE PAISA DIYA ,ROTI KHILAYA ,TO KAUN MANEGA.

  • eid par indian ke saare musalman salman ko dekhenge in Ek Tha Tiger… first day 30 crore and Eid 32 crore ka business karegi.

  • Salman fans un bhikhari ki tarah hain jinhe 10 se 15 saal me ek baar accha khana aur kapda milta hai to jitna khush hote hain thik usi tarah salman fans ka in dino haal hai.AUR HUM SRK FANS UN RUTBEDAR LOGO KI TARAH HAI JO HAR DIN ACCHA KHANA KHATE HAI AUR ACCHA NAYA KAPDA PAHANTE HAI.AISA NAHI KI SALMAN KI 19 FLOP MOVIE DEKHKAR AB REMAKE PE HALLA MACHAYE HUYE HAI.BEWAKOOF AUR GARIB SALLU FANS.

  • eid parindia ke saare musalman salman ko dekhenge in Ek Tha Tiger…first day 30 crore and Eid day 32 crore ka business karega kyoki ticket ke sath sallu and meri si@@tr free. enjoy this eid.

  • Sahi kaha papa, yeh to bas yash raj ka Mamla hain, are srk ko salman ki popularity sey kya Lena dena hain?

  • hakle ke fans chak karo Google par salman ke kitne FAN CLUB CHAL RAHE HAI JITNE KISI BHI ACTOR KE NAHI HAI.. SPECIALI TU KUTTON KE PAPA..

  • tu papa nai balki srk ka paap hai :D :D :D zara srk ko bolna pehle ready ka record tod le :D :D :D srk ko salman aur aamir ne bheekh me baazigar aur darr movie de diya tha varna wo naali me sadh raha hota

  • @wasim….have u gone mad……salmaan ko désh se baahar nikalega..Adhi se jyaada log tujhe is désh se nikal denge…SRK Ab budha hochuka(flop hero) andSALMAN ROCKS

  • srk-yashraj next theatrical tailor will be shown with ek tha tiger, so that ek tha tiger get a boost, in this case will indicine say yashraj is using sharukh star power to help ek that tiger get a good opening

  • i have zero interest for ek that tiger coz i dont enjoy salman movies, i will watch ek tha tiger just coz of srk-yashraj next theatrical traior, there will be lot of pplz like me so in here yashraj is using sharukh star power to promote ek that tiger

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