Will Mental be the highest grosser of 2013? – QnA

Joginder Tuteja answers 5 questions from Indicine readers.

Q. If ‘Mental’ releases this year, does it have a chance to be this year’s highest grosser? – Himesh Mankad

First and foremost there is no official word yet on the actual release date of ‘Mental’. What one is hearing so far is just media-speak though one can’t discount the fact that a lot also has to do with the PR machinery at work. That too is fair since it is keeping the film in news. As for it being the highest grosser of 2013, such things can’t be predicted till the First Look is out. No one could have expected ‘Aashiqui 2’ to be marching towards the 50 crore club. Having said that, top choicest for year’s biggest grossers stay on to be ‘Dhoom 3’ and ‘Krrish 3’, both of which have been in news for good reasons since two years.

Q. Is the decision of stars to do only one or two films a year affecting Bollywood? Is it good or bad? – Alisha Dhami

To each his own, though considering the fact Bollywood is still largely a star-driven industry as these are the films that actually register enhanced footfalls, more the merrier. More films with superstars do result in more jobs for an increased count of cast and crew since budgets are larger. This is why superstars (example Akshay Kumar, Ajay Devgn) who make 3-4 films a year result in added opportunities for an entire supply chain (production, distribution, exhibition and of course consumer). Ideally a top actor should be releasing at least a couple of films a year.

Q. ‘Ek Thi Daayan’ has done average business. Do you think it will affect Emraan’s next release ‘Ghanchakkar’ in any way? – ST

As of now Emraan won’t be affected since ‘Ek Thi Daayan’ was an offbeat film of sorts and Emraan’s performance didn’t come under the scanner. Moreover, he has done well enough, both commercially (Raaz 3) as well as critically (Shanghai) during last year to not get impacted by a movie or two not covering the distance. Moreover, he has an enviable line up ahead in the form of ‘Ungli’, (tentatively titled) ‘White Lies’, an untitled film with Kareena Kapoor and another one expected with Bhatts that would ensure that his place in Top-10 is secure.

Q. Do clashes between big movies on holiday provide free publicity and increase box office expectations? – Virendra Nath

Of course yes, you are right on both counts. With Indian audience known for being fan-crazy, a clash of biggies results in fans of clashing stars take it upon themselves to keep their idols in news, hence resulting in the kind of publicity that even PRs can’t generate. As for the box office expectations, that too sees a good rise as the best theatre chain as well as screens are made available due to the hype. Having said that, all these plusses are diluted to a good extent by the footfalls that are impacted due to the clash. Eventually it all evens out.

Q. How will Kareena Kapoor’s new films do? What about her film with Emraan? Will their pairing work? – Alisha Dhami

As of now Kareena Kapoor has two films on floors (‘Satyagraha’, ‘Gori Tere Pyaar Mein’) and another (with Emraan Hashmi) which is expected to begin soon. ‘Satyagraha’ is a multi-starrer which means all gains and losses would be divided between quite a few heavyweights who are coming together for the film. Given the fact that Prakash Jha’s last two films (Chakravyuha, Aarakshan) were relatively dry, one waits to see how he has upped the entertainment quotient in ‘Satyagraha’. ‘Gori Tere Pyaar Mein’ should be winner though as long as it doesn’t go the ‘Ek Main Aur Ek Tu’ way. Her film with Emraan should be interesting.

Joginder Tuteja tweets @tutejajoginder

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64 Comments

  • i don’t know what happen when Mental release this year but one thing sure weather it release on any holiday or non holiday it will be amongst top 3 grosser of the year sure. and here salman haters r barking that people will become metal after watching mental, but fools like Daanish, Xzone,suroop, telugu2lallu etc and some other srk fans become already mental when even a single first look is not out yet so what happen when movie released i think they all not been able to visit this side anymore, as fools like Daanish & telugu2lallu predict that it will be lowest grosser of the year i think they are talking abt CE, no dear whether it CE or Mental 3 things sure:
    1. Both Mental or CE will be amongst top 5 of the year
    2. Mental will get higher collection than Ce whether release on holiday or non holiday
    3. CE lifetime India collection will not surpass Salman’s Ready collection.

    and don’t care Salman fans and others because jo srk hakle ki pathetic love story and emotional movies dekhkar mental nahi huye wo Salman “the Entertainer” ki movies dekhkar to kabhi mental nahi ho sakte. I think Mental title is set by Salman to Srk and his fans because we all know there is lot of possiblities that some srk fans other than i mentioned above will become Mental after its relases & some srk fans become depressed after watching CE.

  • Mental may release Republic Day weekend at the latest or second weekend of New Year. It wont release this year…! :-(

    So good news for smeagolites worldwide that your King may have an outside chance of having 1 of the Top 3 grossers of the year to his name but my money is firmly on Dhoom 3, Krrish 3 and OUATIMA emerging in the Top 3…! ;-)

    Bhai will be back in 2014 with 2 releases. First ‘Mentals’ boxoffice takings will make all haters go ‘Mental’ as to how southern masala is still favoured by the masses and secondly ‘Kick’ will kick the boney @$$€$ of the doubters into a nearby asylum for underestimating Salman bhai…! ;-)

    2013 belongs to Aamir and Hrithik but 2014 will certainly be bhais year…! :-)
    @star bhai roxXxXxXx

  • i see so many funny comments by others actors fans. in 2010 they said oh its MNIK and kites will rule but dabangg won, in 2011 every body said oh it raone gonna break 3 idiots record easily but what happened salman came up, in 2012 they oh its agneepath 150 crores, Talaash is 175 crores and JTHJ 200 crore and ETT is 130 crore but ETT was highest grosser, all i can do is nothing but laugh on these people underestimating salman’s current star power which is unmatchable.

  • I am big aamir fan I dont know what kind of movie this is but if mental realese he would best opening day collection and best first week collection because of salman star power and if good movie no one can stop him to no. 1 surely

  • If mental realese this year it would top 3 grossers of the year because salman fans dont show movie at youtube and dont many thousand likes they like salman on box office and craze of salman at box office goes him top

  • I don’t why this Joginder sir who says that the existing 100 cr club is not a joke and still touting Krrish 3 as a 200 cr movie with opening collections around 50 cr. Unbelievable!! Krrish 3 won’t cross 200 cr in any scenario. Only movie which is expected to do so is Dhoom:3.

  • @xzone, chennai express being produce by Gauri Khan( Red Chillies Entertainment). now don’t tell me that there’s no connection between srk and Gauri khan

  • with due respect to Mr. tuteja and indicine, these are the same people who said right here on this site that 100cr is a given for khiladi 786 and himmatwala. Rest is history..

  • @Xzone: first of all we salman fans doesn’t have time to write essay, final result which films gross 2013 most bank able still 7-months to go just wait and watch be cool either it will be DHOOM-3 or MENTAL for sure other stars doesn’t have that much power to attract people or fan following.

  • @What the hell: (May 16, 2013 at 9:20 am)

    agree with u totally bro (or sis whoever u are). Before ek thi dayan release, these same people were talking it as a biggie,a potential 100cr grosser or atleast 80cr. Now that it has flopped failing to touch even 30cr domestically, they are calling it as an offbeat film.
    Now im really awaiting yeh jawaani’s fate. If it turns out to be a flop, will they also call it an off beat film? :)
    All these self-proclaimed trade-pundits are nothing but paid a** lickers of Karan johar and ekta kapoor.
    Lets see if indicine posts this comment

  • haha all these salman fans barking here, people are fed up with such films, mental will be a right lesson for salman. and about chennai express, our khiladi akshay will take good care of it this eid with ouatima. ouatima will rip off chennai express, with this bhai would back out from next year’s eid too leaving the slot for our khiladi

  • @khan kapoor there is a use of red chillies studio in the making of ce.. but go nd check…who has the distribution rights of ce…it’s utv motion pictures…nd as far as i knw….distributors are responsible for such bonds…isn’t it????
    so first clear ur facts…then comment…

  • Don’t know about other movies but krish3 will be the biggest flop in the history of bollywood.

  • @xzone : No matter how much u bark or spout bucket full of venom the bottom line is SALMAN is undisputed king of Box Office. The real test is during release n u will see the result n hang ur head in shame like u have been doing it for last 3 years. This year be happy n enjoy with CE. Till then save urself from becoming a joke by sense less claims n making funny comments !!!

  • @r20 : Nothing against Akshay but do u remember Khiladi 786 ? Only time will prove whether people still love Salman or fed up of him like they were fed up with Akki for releasing 4 or 5 Films per year.

  • @sekhar suman, no matter how much you all scream, KRRISH 3 will be a success, a huge path breaking film, haters will burn then !!
    and people like romance express and sekhar suman will burn first.

  • even god can’t save salman this year or next year, no chance for mental to be HIT, it will bring huge losses to distributors and producers. mental will be remembered as the biggest flop of the century.

  • xzone

    dont try to make srk a innocent.
    this kind of screen booking happend oinly two times in history of indian cinema.two times srk is hero in that movies.
    as u r saying,if really srk dont have any hand in this,then yrf and utv dont have faith in srk, thats why they did this,u have to agree.

  • Mental is not even releasing this year and it’s already in news. Salman Khan is doing favour to his friend Aamir by relieving him of the competition from his film.

    Salman is not an Ajay whose film can fail. His name is enough to draw crazy crowds in theatres.

  • @boss…yeah dude…i m agree that yrf nd utv have lost their faith in srk, but will u agree that ekta nad balaji have also lost their faith in akshay, thats y they are using the same trick….answer me honestly….waiting in appreciation….!!!!!

  • @boss. SRK is involved 2 times?. Well 2 biggies clashed 2 times recently, on both occassion SRK was the hero. Did coward’s (salman khan) any of the films clashed with big film?. Distributors try to get maximum screens for their films using their hero’s name, in that case exhibitor would choose SRK over ajay devgan and akshay kumar any given day. The reason is… now dont scratch ur head I know ur not intellgent enough to find out the reason, SRK, naam toh suna hoga?

  • @rashrashmiranjinny Biggest flop of the Millennium is ‘Raavan Returns as Ra.one’…! :-P

    Save your well wishes and prayers for Smeagols next- Chennai Depress which will give JTHJ strong competition in battling it out to be the the second Biggest Flop of the Millennium…! ;-)

    Bhai roxXxXx and Mental will make all you haters go Mental with utter jealousy before Kick kicks all of your burning @$$€$ into nearby Mental Asylums…! ;-)

  • @indicine Again theres a delay in publishing my earlier comments FAO ‘xzone’.

    Hhmmm he may be a srkian but Mr Moderator why the favouritism towards him and protecting him from me wont do him any favours neither. The loser needs to be stopped firmly in his tracks before he causes unimaginable damage to innocent users like his crapstar Smeagol will do with his reckless driving of the Chennai Depress train…!

  • @boss…dude…i m not a sallu-man fan …who used to bark without having any prior proof….here is the proof …plz click it…nd analyze it sensibly…..
    http://www.naachgaana.com/2013/03/22/chennai-express-vs-ouatim-2-ekta-kapoor-beats-utv-at-its-own-game/
    @navin…bcoz even indicine is fed up with ur continuous barking…post something sensible , indicine ll definitely publish it….first watch ur comments …wat ve u written. u ll definitely get it that y indicine is not publishing it….indicine is a movie discussion website…not a garbage collector….so, stay away wid ur dirt comments….

  • soroop: if really exhibitors choose srk over akshay. then what is the need to book the screens ,months before the release. that too showing some other movie

  • @xrated xzone Again with the thrash talk…

    Use real english and proper grammar you retard, no idea what you trying to converse but then again I dont care.

    OUATIMA will get a fair release on Eid despite UTVs failed attempts at getting top single screens in Mumbai… Balaji have outdone UTV… Whoooopi Go Ekta Goooooo

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