Will audience want to watch Tevar if PK becomes a huge hit?

Question: Even though the buzz for Arjun Kapoor’s Tevar is good, it’s the first big release of January which has never been a good period to release films. Plus if PK becomes a huge hit, people may not turn up in huge numbers to watch a film starring a young hero. So what is the realistic box office prospect of Tevar? Please answer because you never answer questions related to young heroes – Sambuddha Mukherjee.

Answer: Tevar could open well at mass centres, but the big test will come from the opening day occupancy at multiplexes in cities. Unlike Varun Dhawan, Siddarth Malhotra and Ranveer Singh, Arjun Kapoor is yet to establish his fan-base amongst the city audience. His debut film Ishaqzaade and Gunday did well at smaller centres, while 2 States remains his only multiplex success – which was more due to the the brand value of Chetan Bhagat’s 2 States and Dharma Productions.

A decent opening would be somewhere around 6-7 crore, from where the film can grow depending on how the content is liked. But apart from films starring the top actors in the industry, the multiplex audience generally tend to avoid masala entertainers like Tevar.

PK is unlikely to have any impact on Tevar, both are different films and release 20 days apart.

The first few releases in January not working at the box office, is just a myth. A well made film like No One Killed Jessica or a well-promoted youth film like Yaariyaan have done well. Films like Players (first release of 2012) or Mr Joe B. Carvalho (first release of 2014) wouldn’t work even if they get a solo release during Eid.