Hilarious Box Office Analysis by Ibosnetwork on Jhoom Barabar Jhoom. They seem to be pretty biased towards the Bachchans.
1. Underwhelming title and a flaky plot sitting on a central premise not easily digestible
2. Casting Bobby Deol in a bigger role than was warranted for the film’s benefit. He is comptetent in double role, but competence is not the same as natural charisma. The first half footage of Deol and Preity Zinta was not well received at all. His screentime should have been only in 2nd half and no more than 20-25 minutes. Shaad Ali made the same mistake as Mani Ratnam in Yuva which he only corrected in Guru. You have to let Abhishek Bachchan carry the show.
3. Abhishek Bachchan can carry a film now but he still hinders some of his own key scenes by holding heroines and doing film-ending kissing scenes awkwardly. He and his directors need to understand what people are looking to him for. They subconsciously look to him to be the symbolic heir to Vijay, the young uberhero of the Hindi men who disappeared sometime in the early 1990s. That hero is not gora looking or imported but he is ‘desi’ suave and smooth; he looks like them but yet he is lean and dynamic, he’s larger than life, intelligent, full of confidence, wit, sex appeal and charisma and they want to see Abhishek Bachchan bring him back. All his successful characters invoke Vijay in some form. So to start off, the audience should clap not cringe when he does kissing scenes. Either commit to the romantic scenes properly or don’t do them. And the long hair is fine but lose the beard and return to a lean look.
4. Preity Zinta has great comic range but she hasn’t been utilized in that capacity in the movie that’s supposed to be a comedy
5. Amitabh Bachchan and Abhishek Bachchan combo is being overshown and underutilized at the same time. First in SOAL and now here. They should either do full fledged films or not do them, as they are being seen too often and thus quickly lowering the novelty and demand value of this combo for the moviegoer.