Why ‘Holiday’ is Akshay Kumar’s best bet at the box office

Holiday-Akshay-KumarIn the last few years, before the release of every medium to big budget film, the question has always been if a film can cross the 100 crore mark. But for Akshay Kumar, all of his last three releases after ‘Rowdy Rathore’ have struggled to cross 70 crores – which isn’t bad at all considering the fact that he has 3 to 4 releases every year.

But the expectations are high for his upcoming release ‘Holiday – A Soldier Is Never Off Duty’ for several reasons:

1. Release date: Every post-IPL release in the last 5 years or so have been hugely successful at the box office. New York (2009 – 47 crore), Ready (2011 – 121 crore), Rowdy Rathore (2012 – 133 crore) and Yeh Jawaani Hai Deewani (2013 – 183 crore) have all released after a dull phase (exam season, IPL, lack of big releases) and plundered records for non-holiday releases. It remains to be seen if it can continue the trend, although beating the highest non-holiday record of YJHD will be tough.

2. No competition and open weeks: Action Jackson and Holiday were set for a clash at the ticket window on June 6th, but now that the clash has been averted, Holiday has not one but two open weeks at the box office as the next big film ‘Humshakals’ only arrives on 20th June. If Holiday is a well-made film, it has every chance of not only crossing the 70 crore hurdle, but also going on to become Akshay’s biggest grosser to date.

3. A.R. Murugadoss: The director of ‘Ghajini’ is widely regarded as one of the best directors in the South Indian film industry. Holiday is the remake of his own film ‘Thuppakki’, a huge blockbuster, which grossed around Rs 180 crore worldwide when it released in 2012. The film was well-received by the critics too.

4. Longest gap: Guess what? The gap of 8 months between Boss and Holiday is the longest period without an Akshay Kumar release since Andaaz and Khakee in 2003 / 04! It could be a positive factor for an established star like Akki. His die-hard fans and film buffs in general, who are used to seeing his films once every 3-4 months, might have finally gotten a chance to actually miss him!

The trailer and the music of the film has been received quite well too. However, quite a few factors could go against the film.


1. Title: Honestly, we believe the makers should have retained ‘Thuppakki’ for the Hindi version too. While the title ‘Holiday’ wouldn’t make much of a difference in bigger centres, it’s at the mass-centres where ‘Thuppakki’ would have had better appeal. Having said that, the averted clash with ‘Action Jackson’ will mean that ‘Holiday’ is the first big commercial release featuring a bankable ‘mass star’ after Jai Ho.

2. Akshay – Sonakshi pairing: The single biggest complaint across social media websites has been the Akshay Kumar – Sonakshi Sinha pairing. They were previously seen together in Rowdy Rathore, Joker, Once Upon A Time In Mumbaai Dobara and also a couple of special appearances in OMG! Oh My God and Boss. Their last two films together were box office failures. Akshay has always had this strange habit of repeating his heroines in back-to-back films, Katrina Kaif and Priyanka Chopra for example, and for some reason he never returns back to them. Why doesn’t he mix it up a bit? Surely there is no shortage of leading ladies in the industry.

3. Costs: Holiday will be declared a outright flop if the film collects anything less than 80 crore at the domestic box office. The problem with his last release ‘Boss’ was that the multiplex audience simply didn’t turn up to watch the film in theatres, if that scenario repeats and the audience in bigger centres wait for the response on the film, it might have to rely on word-of-mouth publicity.

What do you think of the box office prospects of Akshay Kumar’s Holiday? Vote and tell us!

How much do you think Holiday will collect?

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  • Defo should be bigger than rowdy , but I hoped they didn’t pair him with sonakshi, some one fresh would’ve been a lot better

  • Nothing new or special looks like another garbage joker, khilaidi786, special26, ouatimd & boss. Release date, No competition and open weeks, No competition and open weeks, Longest gap, A.R. Murugadoss – No body can’t change fate of akshay SIR ‘s flops. Sorry to say but Holiday will be 6th flop for akshay SIR in a row.

  • The only problem is Akshay – Sonakshi. Why are they working together again? Why not Deepika or Anushka Sharma?

    They shouldn’t underestimate something as important as getting the casting right. Gori Tere Pyaar Mein failed only because they repeated Kareena – Imran after Ek Mein Aur Ek Tu. You dont repeat a flop couple and expect the audience to like them.

    Anyway, if the film is good.. people will come to watch it.

  • Akki can give flop even on good release period like post ipl…now i’m worried that if holiday gets flop(which is most likely) then post ipl period will consider to be bad release period nd akki should be responsible for that….

  • First Of All This Movie Will Be Akshay Sir’s Biggest BB . It will earn more than 130 cr .
    it might not cross 200cr but 150cr is excpd . i has go hug buzz. akshay sir look perfect , his fan is waiting for him for last 8 moth .
    music will b chat-buster . 1st rack is out its very good.
    story is not the case & everybody know its good.
    not doubt over akshay sir acting skill.
    those who are criticizing akki- sonakshi pair will definetly say diff after release . they look amazing together .

  • Only problem is akshay kumar. If Salman, Shahrukh or Amir were do it instead of akshay, it will be a blockbuster.

  • @Suniel, Akshay is not A lister. Even Nargis Fakhri don’t want to work with akshay. So forget Deepika or Anushka.

  • I agree wid da second point of disadvantage. Akki should pair up wid some other actress other dan sona.
    However,looking at the trailer and direction,i feel it would do around 180-200 crores at best case and 70-80 at worst case. All the best akki and akkians as well !

  • Haters are always ready for hatred comments. After failure of kites n guzaarish also,they started barking like never before and the stupid media and many sites started giving more importance to the khans.

  • HOLIDAY will be BLOCKBUSTER !!!! haters can go and watch ce,ett,d3 and other stupid films.
    Akshay >>> bakwaas khans

  • There is no chance that holiday will become superhit or blockbuster,first let it cross 100cr as we know akkis previous 4-5 films didn’t even cross 70cr…so we akkians should not be overexcited, we fans should pray for akki so that holiday can cross 100cr and gets semi hit or average status which is more than enough considering akkis disaster phase…

  • remake chhodo kuch “Acting” karke dikhao…the trailer itself has ditto scenes from the south version…its gona FLOP for sure

  • Hey gauri khan you don’t like akshay kumar why are you giving such nonsense comment holiday will be huge. Go from here give support to bakra khan he looks so old akki looks so young in the song.

  • Akshay films have done Rs 2000 crore. SRK films done Rs 1800 crore.
    Akki beats SRK by 200 crore margin inspite of starting career late.
    Akshay is the King! Greetings to all fellow fans and wait eagerly for Holiday. Long live king Akki

  • if HOLIDAY doesnt cross 200 crores, i swear i’ll never come comment in indicine again. this is a promise. because i’ve seen the original flick more than 10 times. only Akshay in the whole india can do justice to that role. just remember my comment between june6th to june 16th. we’ll see that time. those who dont believe., just copy paste my comment and remind me that time. i cant give more guarantee than this.

  • Akshay+A.R. murugadoss=ATBB
    Remember Ajay clashed with JTHJ but now is scared to clash with Akki which clearly shows how big this film will be.

  • 100 crores isn’t a big number today as it was 2-3 years ago. Now it’s about how fast a film does 100 crores.

  • By trailer, I can feel this will be a Super Hit!! Let’s see what happens! Why r they criticizing Sonakshi in the role? She perfectly suits the role of a female boxer in the film!!!

  • People criticizing Akshay…..I would live to read yur Sulken comments wen HOLIDAY will race past 140Cr…….The most Imp Advantage is that it is not a masala entertainer…..It is actually what Multiplex audience looks for……Tired of South Remake Shit…..Boss was unable to collect in the multiplex coz of it being a Masala Entertainer……..Not with HOLIDAY…..!!

  • this film is another 3rd class south masala remake and will hardly cross jai ho’s collection if it has good luck otherwise it will struggle around same 70cr whichy is akki’s and his fan’s favourite zone.lol.

  • Somebody told akshay film should be related with holiday to get opening . As all dates were booked he choose the title holiday intelligent akshay

  • Rajpal Yadav has been confirmed as the antihero of dhoom 4, now i am confident that this movie
    will net 375cr in India and gross 850cr worldwide. Welcome the new megastar of bollywood.

  • Holiday will be blockbuster!!!

    Haters like floppy and flop kumar can dedicate their entire life in hating Akki.
    But Akki is in this industry for more than 20 years now,and a flop actor would not have made this…

    My prediction:
    Holiday:150-180crs with above average WOM…

  • opening will be 16+ only if the songs are good! the trailer is good but nothing extraordinary! Akki will surely manage to bring in the single screen crowd but the multiplexes will only open big if there is good buzz & songs are chartbusters. IF it opens big then, it can reach 100+ or even cross RR. Hope it ends the bad phase of AKKI!

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