The importance of chartbuster music and marketing

We all know India is a music driven country. The kind of opening any movie takes at the box office nowadays depends heavily on the music and how well it’s marketed. Irrespective of the content of a film and star-cast, a chartbuster in a film is a must.

For instance if we look at Ragini MMS 2, the genre was horror and the initial promos did not garner much excitement. However, as soon as ‘Baby Doll’ was released it was a chartbuster, a happy fun party song completely opposite to the mood of the film, that helped play a huge part in guaranteeing the opening of the film.

Ek Villain again had undoubtedly the best music album of 2014; ‘Galliyan’ alone was enough to create the much needed buzz and hype for the film. The film didn’t have a massively popular star-cast, yet it almost managed to beat the opening day business of the biggest superstar in the industry today – Salman Khan’s Jai Ho.

Yaariyaan was promoted non-stop on television channels, but the extensive promotional campaign was only possible because the music album had some terrific songs. Ditto for Humpty Sharma Ki Dulhania, 2 States and Main Tera Hero – no big chartbuster, but more than one popular song.

Other songs that have helped create anticipation for films in 2014

  • Sunny Sunny, Allah Waariyan - Yaariyan
  • Whistle Baja and Raat Bhar – Heropanti
  • Tune Maari Entriyaan – Gunday
  • Palat (Tera Hero Idhar Hai) – Main Tera Hero
  • Saturday Saturday, Samjhawaan - Humpty Sharma ki Dulhania
  • Aaj phir tumpe pyaar aaya hai – Hate Story 2

Great music or chartbusters may not help a film in the long term (after the first weekend), but it provides that massive boost to the opening day business. Surprisingly, out of the four 100 crore films this year, 3 are by the same music company T-Series which are Ek Villain, 2 States and Jai Ho. Only Holiday, a film that did not boast of any chartbuster, was the exception. However, that film took an average start at the box office and relied heavily on word of mouth publicity to recover its costs. One or two chartbusters in Holiday would not only have resulted in the film taking a much better start, but it would have also helped the film go on to be a much bigger grosser.

Which is your favourite song of the year? What do you think of the importance of good music? Tell us!

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38 Comments

  • Tune maari entriyan asalaam eh isqum jiya n saiyaan from gunday r my favourite songs this year then galiyan awari banjara zaroorat baby doll sunny sunny baarish aaj phir paalat besharmi ki n some more

  • @Sickrum looks like you were born after 1995..Salman bhai had given 2 highest grossers of the decade which is MPK and HAHK.. Our King has 0..he couldn’t even save his highest grosser record which got thrashed after 2 months..and still you call him a Big Star..no wonder you are so SICK that you will get a KICK on your rear this weekend.. :P

  • @arjun kapoor I think you forget about highest grosser of last 5 years thats why you are saying hny will be bigger than kick.

  • whatever its true or not but I think that .
    big stars don’t focuses on hit songs. chart busters
    1.salman ( thanks indicine for telling to whole country that biggest superstar in India is salman )
    jai ho – lack of chartbuster one awesome song tha apna kam bamta ..
    kick – has Hangover is best meldeous song of decade .100 times better than galliyan .but others are not chartbusters .

    2.lacking music always
    chennai express only lungi dance but that’s not you remember like giant munni badnaam,fevicol,aao ji bhauji and mashallah . chennai express music flip even arjit Singh at his top stage
    don 2 flop music even with KK as singer
    raone flop music even with acon as singer
    jthk flop music even with oscor winner ar rehman
    flop star always makes flop music that’s the reason so much bakri films flopps

    aamir khan – the only person who have chartbuster and king of marketing in khans he know how to make collection .with less positive reviews to d3 still it earned with marketing and kamli Malang

    akki doesn’t have idea abt music always have flop music

    ajay always have worst music no chartbuster in last 5 yrs huge???
    the baap of chartbuster is emraan hashmi but he also not hit music after 2012 jannat 2 .

    only one person who is concentration on good music is RK I.e ranbeer kapoor
    yjhd,sawariya,barfi, bachna e haseeno, apkgk,rajneeti (no prakash jha film have good song),even flop film beshram has good songs .. even pocket me rocket was hit song

  • @wk-rum, ur king has given 1 200cr movie but salman has given 5 back to back blockbusters, 6 back to back 100cr movie, 3 back to back highest grosser of the year(2010-dabang, 2011-bodyguard nd 2012-ett). Ur king’s 150cr cartoon movie ratoo point one even not matched the standard of JOKOMO(darsheel safari’s sci-fic). Ur king’s dewali release oldie romance kab loge jaan somehow managed to collect 101cr, (20cr collected frm manipulationpur). On the otherhand Salman’s non holiday releases like ready collected more than 123cr. ETT collected 199cr…. So who is bigger star ur king or salman?

    Also u forgot wht happnd ur king’s recent non holyday release yeh hai bakrapu.

  • After viewing these discussion i realized,if movie is starring superstars
    Like salman khan,srk,aamir khan,etc.then it needs a powerfull story script.
    But if a movie cast is not fame then it needs a chartbuster songs And good
    Storry the big example is KAHO NA PYAR HAI(hritik roshan 1st movie.
    Indicine is grt bollywood website

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