Tevar has just completed a poor first day at the box office. The film took a below average start in the morning and failed to pick up noon onwards. As per early estimates, the film has collected around 6.25 crore, which is way below-the-mark for a film released on 2900 screens across India.
Estimates based on collections from select centres suggest that the film has collected around 2.1-2.2 crore in Mumbai, 1.25 crore in Delhi/UP, 37 lakhs in Rajasthan. South India was disastrous, the film is a washout in Tamilnadu/Kerala, Mysore was equally bad at less than 20 lakhs.
The theatrical rights of Tevar was sold to Eros International for Rs 48 crore (excluding marketing and release costs). The film has to collect around 90 crore, but the opening that the film has taken suggests that it might find it difficult to cross the 50 crore mark.
The Arjun Kapoor starrer has to show tremendous growth in business on Saturday, which is difficult because the response at multiplexes has been poor. Films targeted at the masses usually don’t show much growth on Saturday.
Apart from the historic success of PK, the bad phase for the industry continues with the first release of 2015 facing an uphill task at the box office.