STAR POWER
PART 1 – What is SUPER STARDOM?
(Article by Archit Mishra)
“Change is inevitable, growth is intentional.”
And Indian cinema has witnessed this intentional growth quite significantly over the last decade.
A balcony ticket that used to cost Rs 50, has now been replaced by a ‘Platinum’ ticket costing no less than Rs 500. A 10-rupee Samosa, now comes in a combo offer of Rs 250. The star who dominated the 90s, when a movie could be watched at a price of less than Rs 15, continue to rule the roost, but watching their films in theatre today is significantly more expensive today. In fact, quality entertainment with family and friends at a cinema hall is getting more expensive with each passing day. Booming multiplexes, war-like promotional / advertising strategies, internet, social media and cable TV, all of these factors have their bit of contribution in this growth.
This, in turn, has led to creating lot of awareness and curiosity amongst the movie going public. Today, the audience is cognizant enough to judge as to what they are going to spend 1000 bucks for over the weekend. ‘So and so film has collected 100 crore in 3 days’, ‘My superstar has broken your superstar’s record’, ‘I predict that this Diwali release shall collect 50 crores on one day’, you will find a movie critic and trade analyst in every household of India. Be it Tea-break conversation in offices, argument at Pan-Shops or News Channel debates, the Box office collections, Movie Reviews and Bollywood Fans are everywhere. Just like Cricketers, Bollywood superstars are no less than role models for the gen-next and some of them are even god-worshipped by their fanatic fans.
What is STAR-POWER or SUPER-STARDOM?
‘A’ is the mightiest star of Bollywood as he has been the most consistent over past few decades, ‘B’ is the true synonym to Superstardom as he commands the craziest fan following of all time, and ‘C’ risks his stardom with most releases every year so he is the best, this list shall go on and so can the unending debate without understanding the crux of box office model. Unfortunately, time and again, virtuous fan-following has got converted into ugly fan wars.
With this write up, our aim is to solve this enigma of Superstardom. Most of us don’t understand that there are numerous reasons other than just the lead actor which contribute to the opening day collections of a film. Genre, banner, song promos and so on. Well, according to me, if you remove all these factors, what’s left is star power.
So, the theory behind our blog is pretty simple. In layman terms, if the same story, release date, banner, co-stars, music, etc. is given to all the actors, what probably would be their respective ‘Opening Day collections’ or how much footfalls can a particular star guarantee on his might alone in the theatres? This is what I call as Superstar Power.
X-Factor
After researching the recent Bollywood trends, we’ve identified 8 most vital X-Factors that influence the first day collections of films other than the lead actor. These X- factors are listed in the below diagram.
Factors other than Star Power that can influence opening day collections of films
RULES
There are three straight-forward rules to calculate star power.
CONCEPT: Our idea for calculating the Star Power is actually to neutralize the effect of all the X-Factors. So, if an actor has an advantage in terms of any of the X-Factors, then we would subtract an amount from his opening collection based upon pre-defined criteria and vice versa. For example, if Aamir Khan has Rajkumar Hirani calling the shots behind the camera (for PK) and Salman has Sohail Khan (for Jai Ho), then Aamir has an advantage and we would subtract the Director X-Factor from PK’s opening. On the other hand Salman has a disadvantage, so he deserves addition in Director X-Factor.
FORMULA: We’ll take the sum of all the X-Factors and then simply subtract that from the First Day collections. Thus, the formula for Star Power can be depicted as below:
STAR POWER = [OPENING DAY COLLECTIONS] minus [Sum of X-Factors]
AVERAGE: Moreover, if an actor has multiple releases in a year, then we will calculate the Star Power figure corresponding to each film and then simply take an average.
NOTE:
This model is unique and one of its kind. Its study and analysis is not stagnant but a continuous process and thus we’ll be upgrading it time and again with enhanced options as per the latest trade trends.
We’re considering only the First Day collections for judging Star Power (and not First Weekend or Lifetime collections) because it is quite evident that movie reviews and word-of-mouth publicity starts affecting the film from the second day itself.
So, who is the biggest Super Star of India?
How can we calculate the above mentioned X-Factors?
What is the actual impact of X-Factors on Star Power?
Well, to get the answer to all these questions, you will have to wait for our next article in this series. The hysteria of crazy Star Power is arriving soon. Until then keep surfing.
We would love to know what you feel about our article. Also tell us what are your criterias to judge Star Power? Please do share your feedback and suggestions in the comments section below.
@I am SRKian : thanks. :)
Very well-researched ,well written and thought-provoking article Archit Mishra.
Thank you and keep these good articles coming.
@sss : You are a retard since birth hence no point argue with you. How shamelessly you comment on Indicine with lies and despite losing bets and changing your own words !!!!!!!!!!!!!
@fan pk : Can you read my comment ? If read, can you relate to understanding ? I said in recent years. Dont bark about Srk struggling days or DDLJ/KKHH years !!!!!!!!!!! There is something which is most important to every one or all our lives which is P-R-E-S-E-NT hope srk fans some day live in it and enjoy instead of always living when Srk was once upon time was ruling !!!!!!!!!!!!
@I am Srkian : Kabhi Akshay Kumar ka naam suna hai to check kar Indicine par uska BO analysis, Check how many Disasters/Flops he has that too he has been very consistent in that way ahead of Salman. This shows your blind hatred, srkians kuch aata nahi siway bhokna that too with manipulated things and with no facts !!!!!!!!! Now bark as much you want !!!!!!!!!!!!!
@complan boy
Asking indicine to find SENSE in your comment is like looking for a needle in a haystack- impossible…!
Just be grateful they publish the rubbish you post at the moment coz I know no other site will publish that pile of kSHITij as it will make their site look cheap…!
@No entry till you ready- LOL on you! SOS was a remake of SUPER HIT SOUTH INDIAN FILM. And it was a masala film. Wheather JTHJ was a different genre film not masala. Also JTHJ was released on DIWALI DAY- the day which affects most on the collection than pre eid or normal working day. If JTHJ was released on normal working day then it will collect 20 cr plus even with clash with SOS. BTW IN LIFE TIME COLLECTION JTHJ IS GREATER THAN REMAKE KING FLOP HO. HUHUHU………..
quote “‘A’ is the mightiest star of Bollywood as he has been the most consistent over past few decades,” quote
by this line of indicine, i think that they are considering the whole carrier of an actor to judge true unbiased stardom. if that is the case, then my prediction is,
1.srk
2.salman
3.hritik
4.aamir (if amir having a longer carrier could be an advantage over hritik then their places can be interchanged)
5.akshay
in my opinion, only a whole carrier of an actor can judge your true stardom not 3-5 years. example-currently varun is consistently giving bigger openings than amithab. so does that mean varun has more starpower than bigB? that kind of statement would be laughable.
@Hrithik HUHUHU Kam se kam AKKI ko acting ati hain remake king ko to utna bhi karna nahi ata. This shows that AKKI is much better than Salman in terms of Acting. Lol so please stop your Barking. I am a big SRK fan but not blind like you. So accept the truth and the eternal truth is ONLY MEGASTAR SRK RULESSS…….!!!
@hrithik you don’t want to except truth I m I just want to show you reality that from his debut he never did movie wid established actress unlike salman did HAHK wid madhuri who was on peak of her career that time. it a plus point for other that one who work with srk became famous and established . you talk to recent time does your bhaai has enough guts to do a movie with madhuri in recent time or kajol like srk does are you know kajol last movie we r family was flop which was realise way before almost 4 year ago are she still big?? and let’s come on Deepika for kind of ur information Deepika did 3 successful movie in her career with srk from her debut OSO(bb), CE(ATBB), HNY(Suprhit) she is today at this position without doing not a single movie with so called other superstar aamir & salman she did a movie wid akki chandni chauk (flop) also and ha you know Deepika movies before signed her for CE??? Kartik calling cartik, khele hum jee Jan se, break k baad , arakshan all r flop so why r u barking so much without logic ?? I had also given you some fact when your bhaai crush lthe career of actress who were peak in her career like preety , Rani
and if you read than I also mention Don and don2 and ha god tusi great ho and salame ishq
so keep silence
@Iam Srkian : Abey Chameleon, when we are discussing number of flops n disasters or verdicts why are you draging acting skills ?? Manoj Bajpai, Nawazuddin, Irfan Khan are much better actors than Srk but how many BB they have given ? So your point is useless. BTW, If Salman was so bad in acting he would have not survived for 26 years when some star kids vanishes in 2-3 years. You are trolling yourself by your own comments. Baniye ki kanjossi !!!!! Lol
@fan pk : The industry or trade doesn’t work according to your conditions or thinking. Srk ruled it once I admit it n which is very much factful. But currently Salman is ahead of Srk which is the hard hitting reality for srkians and they are not accepting the truth !!!!! Samjha lallu laal ???
Working with Kajol is not taking risk but saving his position to encash on the most hyped Jodi to beat Salman !!!!!! HAHK was Rajshri production n Salman had no say in lead actress at least in 1994 your Srk was a C grade actor at that time so he had no choice but to work with any actress. Still he worked with Juhi Chawla who was among top actresses !!!!!!!! Stop living in past n discussing, it is not worth digging the graves instead live in PRESENT and accept the reality. You do not want accept present reality and expecting us to accept the old age facts !!!!! Lol And learn the difference between Accept & Expect so called class (Paglapur class) fans doesn’t even know English and call other fans as illiterate !!!!!!!!! Shame !!!!!!
@fan pk:
Oh really! Queen never did a movie with established heroines!!! Aur kitna jhoot olega!!!! His debut movie was with Dibya bharti, who was considered one of the main heroines of that time. Dil ashana hai was also Dibya starer. He worked with juhi chawla Darr. You are giving HAHK success credit to Mashri. Queen worked with the same Madhuri in Anjam in same period. But result was not even 1/10 HAHK.
@Hrithik o really??? Your comment shows that you are really a 12th fail Criminal’s fan. Jiska idol khud English nahi janta o chale dusro ko English shikhane!!! Lol and we saw Remake king’s Stardom at the time of Bhojpuri Bhaijaan. The film which was unable to collect 30 cr on opening day without any clash and unable to break HNY opening weekend record even with BLOCKBUSTER WOM. SO REMAKE KING HAS NO STARDOM AS WELL AS NO ACTING SKILL. HUHUHU……
@Hrithik HUHUHU PLZ search GOOGLE to write “MOST POPULAR MOVIE STAR ON EARTH ” and then you will definately get your answer. ONLY MEGASTAR SRK RULESSS………
@Iam SRKian : Abey Google ki dukaan !!!!!!!!!! Any educated and techie person will know how Google catches the results and display. FYI … I am from technical background, tu toh mujhe 2nd fail lagtaa hai by your blind fanatic comments !!!!!!!!!!!!!!!!! Aur sun lallu, Salman had already given a 30+ crs opening in 2012 when your king was struggling to give even 20+ crs on festivals !!!!!!!!!!
Ra.One first day collections (Rs 14.7 crore) as compared to Bodyguard’s (Rs 21 crore).
Don2 first day collections 14.5 crores compared to Bodyguard’s (Rs 21 crore).
Trolled twice !!!!!!
JTHJ first day collections 15.23 crores + SOS first day collections 10.72 crore (both released on Diwali festival) = 25.95 crs
ETT (released in same year) = Ek Tha Tiger First Day Collections – 30.20 crores
Resource : Indicine
Now you know who is 2nd failed ganwaar !!!!!!!!. Go and drink milk and come back you kid !!!!!!!!!
@hrithik lalu lal is not a rhyming word of salu??? so it’s suit on salu and you r really a illiterate person ??? do u know definition of literate ??? if a person don’t know English than he is illiterate lol … you know we are Indians living in India Hindi is our mother tongue so why I fell shame on myself are you don’t know there are lots of people ministers who r on top post without knowing English OK if a person did pH.d in Sanskrit or Hindi and don’t know English than he/she illiterate or a 10th fail person like you any how learn tuti futi english from 3month English speaking classes became littrate… ??? tumhara dimag abhi kharab hua h ya bachapan se hi aise ho I think angraje Britain jate waqt tumhare ser pr hath rakh k gye thye
and one thing aur just for a spelling mistake u call me illiterate ??? but I leave in India Hindi se v kaam chal jayega
so what will u say to your bhaai who still in industry without knowing ABCD of acting ;)
and why u want to give certificate to your bhaai that he is ahead srk ???
bcoz even you are also know that srk is a milestone for any actor accept the truth that even ark is on top or not he is always in top three league unlike your bhaai who was not In even top10 In his bad phase and after some time later some fools like u and tiger born on earth and he became In league
@Hrithik HUHUHUHU RA. ONE VS BG ?? LOL BG was released on holiday (EID) and RA1 was released on diwali day ( a worst day for releasing any indian film ). A working day or a pre eid day is better than Diwali day. JTHJ collected 15 cr plus on diwali day even with clash SOS WHICH was a MASALA REMAKE FILM. BTW JTHJ >> JAI HO . LOL ONLY MEGASTAR SRK RULESSS…..
@Hrithik HUHUHU What about DON VS JANEMAAN and CDI VS LEGENDARY MARIGOLD CLASH. REMAKE KING ROXXX??? LOL Now I believe you should go back the past days when you were drinking milk. HUHU….
The real star is tom cruise above the earth.salman was low from the start itself.he started creating controversies everywhere.Bollywood news channel isn’t without his new a second.He’s not good actor at all.He’s star because of his controversies.people sees him more on news channel than they see him on movies.if he make one realistic with original script movie,I can rate him as good actor.
Salman movies have these formula:
1.Masala genre(fight & laugh at the same time give some dialogue a second & kick the ass.It’s nonsense)
2.Vast supporting good actors around him
3.Remakes of hits South films(wanted ,ready,dabang,kick are all remake of South blockbusters)
4.Released on Holiday
5.big budget
So many other etc
@fan pk : Please give this Hindi gyaan to your mates who bark about Salman’s English & his fans literacy !!!!!!!
If Salman had zero acting talent why he is still called as actor by entire industry? he may not be a great actor but a good enough to survive in industry for 26 years n reign peaks of stardom. We have seen some star kids vanishing after 1-2 movies or doing supporting roles struggling for a single solo hit (Small B n Vivek Oberoi) !!!!! Ab bolo kiska dimaag kharab Hai ????? Tumhara yaa mera ????
@tomcruise : toh pagal Hai !!!! Ask your senior or father in Hollywood Sylvester Stallone he will tell you who is Salman Khan !!!!!!!! :-p
@imsrgy:
Jai ho- 110cr
Jthj- 101cr.
Can you plz elaborate how jthj bcm bigger grosser than Jai ho… Or you queen fans think 101cr is bigger figure than 110cr….LOL.
@Iam Srkian : Mr HuHuHu !!!!!!!! Are you blind or doesn’t know how to read it ?? I have clearly added JTHJ + SOS collections n comparing 2 movies collections to ETT. If you give excuse like Bodyguard was released on Eid then what was HNY ?? In same way, Kick & BB released on pre Eid period n non holiday (opening day) n HNY was released on the day after Diwali which is the biggest holiday in India. If you can call HNY collections as Stardom then even ETT collections were a sign of Stardom. During 2006, Salman time was bad i dont refuse the reality unlike you blind fan. But this is 2015-2016. Wait till next Eid if Raees vs Sultan clash happens you will get your answers. And Don’t show your double standards n hypocrisy here. Go back again n drink some milk !!!!!!
@Fan pk WELL DONE BRO :) Bhaitards are really illiterate person in this world like their 12TH FAIL IDOL CRIMINAL KHAN. LOL ONLY MEGASTAR SRK RULESSS……. HUHU
@Tiger- the real Bandaar HUHUHU FLOP HO>>JTHJ??? IN YOUR DREAM?? LOL Officially jthj was collected 120 cr plus and BANDAAR’s FLOP HO was collected around 114 cr. So acc to you 114>>122!! Did you go to school in your childhood?? Remake King ROXXX???
@Hrithik CLASH??? like DON VS JANEMAAN and CDI VS LEGENDARY MARIGOLD?? LOL. OK I WILL WAIT. BTW PRDP will be also released on the next day of Diwali. Forget HNY opening day record I have doubt if it will cross even 40 cr marks. Because no one are interested to watch another CRAP film of BUDDHA Salwoman. Only LEGEND SRK MATTERS. HUHUHUHU……..
@Iam Srkian : Keep living in assumptions. Some of the Salman haters or srk fans called BB as another masala crap by its title and later Jai Ho -2 but see Salman thrashed his haters with BB. Same thing gonna repeat after this Diwali !!!!!!!! There was a srk fan @Javeed who was waiting for BB to flop but sadly he himself vanished from Indicine after BB release. I guess you will turn out be a @Javeed reloaded ver 2.1 and will disappear after this Diwali, till then bark as much as you want !!!!!!!!
@Hrithik HUHUHU ok lets see! What will happend! And be ready to watch KING KHAN’s Magic and his Megastardom on 18.12.15 Only Megastar SRK RULESSS……. HUHU
I’m Box Office king.I am Tom Cruise.millions of actors everywhere around the world in my shadow.SRK & Salman are one of them.Srk and Salman are commedian.If they’d act good as I do,they’ll earn billions.