Katrina Kaif, who endorses Slice as ‘Aamsutra’, is in for some tough competition from her Jab Tak Hai Jaan co-star Shahrukh Khan. The superstar will now endorse Frooti, also made from the king of fruits – mango.
Talking about his association with the 27 year old Parle Agro sub-brand, SRK said “I’m delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. There’s hardly any brand that conjures up so much joy, so much desire and so much magic around it like Frooti does. I feel really good about this association and I hope you enjoy watching the ad as much as I enjoyed being a part of it”
Taking the battle straight to Katrina’s Slice commercials, the statement also pointed out that the new Frooti commercials is an answer to brands which are “busy wooing viewers with seductive commercials”
Shahrukh’s association with the brand has also helped Frooti gain tremendous publicity as #SRKLovesFrooti was trending on Twitter.
Here’s wishing SRK success as Frooti’s new brand ambassador!